Virgin America (San Francisco), according to this WSJ report, hopes to go public in 2013 with its initial public offering (IPO) of company stock. The strategy is based on making a profit in 2012.
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Copyright Photo: Mark Durbin.
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Virgin America (San Francisco) is becoming well known as a chic place for a premier of a new product line or show. The latest to use the airline as a launch pad is The Limited Edition of the Banana Republic – Madmen Collection. The new line of clothing was designed by Banana Republic in collaboration with Mad Men’s costume designer Fanie Bryant.
Mad Men is an American dramatic television series created and produced by Matthew Weiner. The series airs on Sunday evenings on the American cable network AMC and is produced by Lionsgate Television. The show premiered on July 19, 2007, and completed its fourth season on October 17, 2010. Each season has consisted of 13 episodes. The fifth season is scheduled to premiere on March 25, 2012.
Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later at the newly created firm Sterling Cooper Draper Pryce.
Banana Republic is an American clothing brand founded by Mel and Patricia Ziegler in 1978 as a tropical travel-themed clothing company. The company has subsequently been transformed into a mainstream luxury clothing retailer. The company was bought by Gap in 1983 and now operates as a division. Banana Republic has over 600 stores located internationally.
The new line of clothing was introduced on March 1, 2012 on a Virgin America New York to Los Angeles flight. Airbus A320-214 N847VA taxies at the San Francisco base with the special logo on the right side only.
Copyright Photo: Mark Durbin.
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Virgin America Airbus A319-112 N527VA (msn 3417) YYZ (TMK Photography) “Tubular Belle”, originally uploaded by Airliners Gallery.
Virgin America (San Francisco) will bring its low-fare, upscale service to Philadelphia International Airport (PHL) later this year, with tickets on sale today for three daily nonstop flights from Los Angeles International Airport (LAX) to PHL starting on April 4, 2012, and two daily nonstop flights from San Francisco International Airport (SFO) starting on April 10, 2012.
Copyright Photo: TMK Photography.
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Virgin America Airbus A320-214 N621VA (msn 2616) LAX (Michael B. Ing), originally uploaded by Airliners Gallery.
Virgin America (San Francisco) wants to add Newark. If it is unable to gain the necessary slots, it plans to add additional flights to Dallas/Fort Worth and Florida according to this interview with CEO David Cush in the Star-Telegraph.
Copyright Photo: Michael B. Ing.
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Virgin America A320-214 N629VA (msn 3037) (Real Steel) SFO (Mark Durbin), originally uploaded by Airliners Gallery.
Virgin America (San Francsico) reported a $16.2 million operating profit in the third quarter and a $3.3 million net loss.
The airline’s yield per passenger mile was 12.3 cents , up 10 percent compared to the third quarter of 2010.
The airline reported an 84.2 percent load factor in the third quarter, on a 32 percent increase in scheduled service capacity over the year earlier quarter โ compared to an industry average capacity which remained flat.
RASM increased nine percent over the third quarter of 2010.
Virgin America’s average fare increased five percent over the prior year.
Operating expense per available seat mile excluding fuel (ex-fuel CASM) increased by two percent versus third quarter 2010, primarily as a result of investment in the Company’s growth (training, people and aircraft in modification).
The airline ended the quarter with $24 million in unrestricted cash and $42 million in total liquidity. This excludes the latest debt facility, which closed in December 2011.
Copyright Photo: Mark Durbin. Please click on the photo for additional information.
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Virgin America A320-214 N629VA (msn 3037) (Real Steel) SFO (Mark Durbin), originally uploaded by Airliners Gallery.
Virgin America (San Francisco) yesterday (December 2) launched its flights to its newest Mexican destinations โ with five nonstop flights a week from the airline’s home base of San Francisco International Airport (SFO) to Puerto Vallarta International Airport (PVR). The PVR destination offers travelers easy access to both Puerto Vallarta and the Riviera Nayarit. The region will be the 15th market in the airline’s expanding network.
Copyright Photo: Mark Durbin. Please click on the photo for the full details of this special logojet.
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Virgin America A320-214 N629VA (msn 3037) (Real Steel) SFO (Mark Durbin), originally uploaded by Airliners Gallery.Virgin America (San Francisco) has teamed up with DreamWorks Pictures for the launch of Hugh Jackman’s new blockbuster movie “Real Steel”. At Los Angeles International Airport, Hugh Jackman unveiled this Airbus A320-214 registered N629VA (msn 3037) now named โReal Steelโ with a larger-than-life image of the filmโs โWorld Robot Boxingโ contender โAtomโ on the rear fuselage.
“Real Steel” is an upcoming 2011 American science fiction film starring Hugh Jackman and directed by Shawn Levy. The film is based on the 1956 short story “Steel” by Richard Matheson, though Levy replaced the story’s dystopian setting with U.S. state fairs and other “old-fashioned” Americana settings. Real Steel was in development for several years before production began in June of 2010. Filming took place primarily in the U.S. state of Michigan. Animatronic robots were built for the film, and motion capture technology was used to depict the brawling of computer-generated robots. Real Steel is scheduled to be released in both conventional and IMAX theaters on October 7, 2011.
N629VA is pictured at the SFO base on October 1, 2011.
Copyright Photo: Mark Durbin.
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Virgin America (San Francisco) will add seasonal service to Palm Springs, CA from SFO starting on December 15. The aircraft will also be a through service to New York.
Virgin America Slide Show: CLICK HERE
Copyright Photo: TMK Photography.
Virgin America Airbus A320-214 N629VA (msn 3037) MIA (Bruce Drum), originally uploaded by Airliners Gallery.
Virgin America (San Francisco) announced at the 2011 Airline Passenger Experience Association (APEX) Expo in Seattle that Virgin America will be the first airline to offer Gogo’s next generation ATG-4 service. Gogo’s ATG-4 service will significantly enhance the ATG network and improve aircraft WiFi capacity to the plane by approximately four times the current performance through the addition of directional antenna, dual-modem and EV-DO Rev. B technologies. Virgin America was the first carrier to offer fleetwide WiFi as of May 2009 via Aircell’s Gogo service.
Gogo’s ATG-4 service on Virgin America is scheduled for delivery on aircraft beginning in the first half of 2012. The new platform is backwards compatible and allows for upgrades to existing ATG systems through low cost retrofits.
Copyright Photo: Bruce Drum.
Virgin America Airbus A320-214 N630VA (msn 3101) LAX (Michael B. Ing), originally uploaded by Airliners Gallery.
Virgin America (San Francisco) announced the selection of Lufthansa Systems’ BoardConnect platform, as the technology partner for the hotly anticipated next iteration of the airline’s Redโข in-flight entertainment system. Virgin America and Lufthansa Systems unveiled their cooperation to develop the new platform โ which will be the first of its kind in the domestic skies. According to the airline, “Slated for launch in late 2012 and now under development, the new Red platform will offer an entirely new approach to in-flight entertainment, with hybrid technology that will give travelers a variety of ways to play, interact, connect and be entertained at 35,000 feet โ similar to the multi-faceted consumer technologies they have access to in their lives on the ground. Virgin America is the first U.S. carrier to use the innovative technology foundation developed by airline IT specialist Lufthansa Systems.”
BoardConnect is a cost-efficient, easy-to-install system which replaces complex legacy in-flight entertainment solutions via an onboard WiFi network. It will allow Virgin America to build a next iteration of Red that offers the best of both worlds: a larger, high-definition touch-screen seatback monitor with full WiFi connectivity and a breadth of curated content unrivalled in the skies, along with the ability for flyers to use their own personal electronic devices to connect to the system pre-flight, in-flight and post-flight. This month, Virgin America launches back-end testing of the new platform on its first aircraft, a new Airbus A320 aptly named: #nerdbird.
Although back-end testing of the new system by the technical experts at Virgin America and Lufthansa Systems is already underway on one aircraft (N841VA โ #nerdbird), the airline plans to roll out the new Red platform for guests starting in late 2012.
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Copyright Photo: Michael B. Ing.
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