Air New Zealand (Auckland) has issued this statement its new partnership with Tourism New Zealand:

Air New Zealand has unveiled its new aircraft livery which features the iconic official New Zealand Fern Mark, the use of which is managed by Tourism New Zealand and New Zealand Trade and Enterprise.

Under the MOU, Air New Zealand and Tourism New Zealand will each invest more than $10 million over the next 12 months in co-operative marketing activity in the key markets of Australia, China, Hong Kong, Japan, North America, the United Kingdom and Europe as well as increased activity in emerging markets such as India and Indonesia.

Air New Zealand and Tourism New Zealand have a strong track record of working together to market New Zealand as a destination. Recent collaboration includes high profile leverage activity to market New Zealand in association with The Hobbit trilogy; joint advertising campaigns in Australia, Japan, China, North America and Europe, hosting over 180 international media to New Zealand and activity to educate the trade on New Zealand including a recent familiarisation for 140 travel agents from North America, the United Kingdom and Europe.

Over the next 12 months, the organizations will continue to jointly promote New Zealand to travellers through advertising, PR activity, working closely with trade partners and on campaigns that actively target business events.

In the coming year, Air New Zealand will also introduce its new aircraft livery which features the iconic New Zealand Fern Mark.

“We are delighted to reveal our new aircraft livery which would not have been possible without the support of Tourism New Zealand and New Zealand Trade and Enterprise. The new-look livery is distinctive and iconic and we believe will inspire a sense of pride in New Zealanders,” says Mr Luxon.

The livery design process involved extensive consumer testing including focus groups both in New Zealand and offshore. A clear preference was established for the New Zealand Way Fern Mark to be incorporated into the design with 78 per cent of those surveyed believing it fits with the Air New Zealand brand and represented New Zealand.

The new livery will be progressively rolled out across the Air New Zealand fleet from later this year. The majority of the airline’s fleet will eventually feature the white version of the new livery and a limited number will feature the distinctive black version of the new design (see new Boeing 787-9s designs below).

     

Poll: Do you like the new two-version “Black Fern” livery?

Top Copyright Photo: Colin Hunter/AirlinersGallery.com (all others by Air New Zealand). The new fern livery reminds us of the special All Blacks-Crazy About Rugby livery worn by this Airbus A320. A320-232 OAB (msn 4553) arrives back at Auckland.

Air New Zealand: