Alaska Airlines made this announcement on its blog:
As of April 25, you will:
- Check-in using one website (alaskaair.com).
- Use one mobile app (Alaskaโs).
- Call one call center (Alaskaโs).
- Look for Alaska flight numbers.
At the airport, check-in takes place at Alaskaโs ticket counters and kiosks. Regardless of where youโre flying, youโll head for Alaska gates.
On the night of April 24, weโll complete physical changes at 29 airports around the U.S. and Mexico that are served by both Alaska and Virgin America. The only branding and signage will now be for Alaska Airlines. Signs and screens will all change to Alaska branding at curbside locations, lobbies, ticket counters, gates and baggage areas. While there will be some Virgin America painted aircraft still flying for a period of time after April 25, tickets will be sold only under the Alaska name.
Alaska Airlines and Virgin America are now one airline โ and with our regional carrier Horizon Air โ weโre one family, all under the Alaska name and brand. Whether youโve flown on Alaska for years, or on Virgin America, or youโre new to us โ weโre proud to be your West Coast airline with great service, low fares and generous mileage awards.
Like most things at Alaska, we do things a little differently โ with you in mind. Even when itโs things you donโt see.
As you can imagine, fully integrating two airlines takes time. Weโve already started painting some of Virgin Americaโs Airbus planes in Alaska colors. In the fall, weโll begin installing new interior cabins in these Airbus jets. (For a period of time,ย a guest may board an Airbus plane with an Alaska exterior and a Virgin America interior). Itโs expected to take until the end of 2019 for the completion of a single brand experience on all Alaska aircraft.
Our journey continues โ painting airplanes, upgrading cabin interiors, installing satellite Wi-Fi and launching new food onboard. Weโll keep offering flyers the good stuff, like free texting and movies during flights, incredible people and plenty of hometown pride.
Copyright Photo: The repainting of the Virgin America Airbus fleet (Alaska is no longer “Proudly All Boeing”) will take some time.ย Virgin America Airbus A321-253N WL N921VA (msn 7589) SFO (Mark Durbin). Image: 937921.
Virgin America aircraft slide show:




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