Singapore Airlines (Singapore) has introduced its new Premium Economy Class. The airline issued this statement and video above:
Customers traveling in Singapore Airlines’ new Premium Economy Class can look forward to a wide range of in-flight offerings including a Premium Economy Book the Cook service, champagne and curated wines, a specially-designed collector’s edition amenity kit and the world’s most advanced in-flight entertainment system.
In addition to three main courses to choose from on board, customers can select their meals before travel by opting for the Premium Economy Book the Cook service. Choices include Seafood Thermidor, Roasted Chicken in Garlic Cream Sauce, Rosemary Beef Brisket, Roasted Chicken Rice, Pork Congee with Century Egg, Spiced Chicken Nasi Biryani, Nasi Lemak with Fried Chicken, and Pancakes with Maple Syrup and Scrambled Eggs.
Customers will also be able to pair their choice of meal with a glass of Ernest Rapeneau Brut Prestige champagne, which will be available throughout the flight on all routes offering Premium Economy, or pick from a selection of curated wines.
Complementing the specially designed new seat, which has a width of either 18.5 or 19.5 inches depending on aircraft type, with an 8-inch recline, Premium Economy Class will feature the next-generation KrisWorld, Singapore Airlines’ award-winning in-flight entertainment system. Based on hardware from Panasonic Avionics, with a customised user interface and a large selection of content, it is the world’s most advanced in-flight entertainment system. The 13.3-inch full HD monitor is also the largest in its class.
Singapore Airlines worked with renowned design company Massive Interactive to seamlessly integrate the functionality of a video touch-screen handset into the core design of a new, innovative user interface to ensure that navigating through menus and programmes is intuitive and user friendly.
Customers travelling in Premium Economy Class will also receive an amenity kit that will come in exclusive limited editions, initially featuring SG50 motifs to commemorate Singapore’s 50th birthday. The amenity kit, which consists of a toothbrush, toothpaste and a pair of anti-slip socks, is designed as a collectible item, and pouches can be clipped together.
Lufthansa (Frankfurt) is expected to announce later today it will bring its new Jump low-fare Airbus A340-300 subsidiary to Tampa, Florida from Frankfurt starting on September 25, 2015. The new service will use its aging Airbus A340-300s configured with approximately 300 seats. LH will initially launch Jump with three A340-300s.
Lufthansa issued this statement:
Lufthansa continues to expand its network in the United States. For the very first time in its history, Lufthansa will offer service to the Tampa Bay area, the gateway to the West Coast of Florida. The new nonstop service from Frankfurt will begin on September 25, 2015.
The airline will be operating five weekly flights in summer and four weekly in winter on the Airbus A340-300 on the route between Frankfurt and Tampa. Tampa joins Miami and Orlando as Lufthansa’s third destination in Florida.
Flight LH 482 will leave Lufthansa’s Frankfurt hub and arrive in Tampa in the afternoon (local time) after a flight of nearly eleven hours. The return from Florida is a night flight, which will depart in the early evening and touch down at Frankfurt Airport in the morning of the following day.
The A340-300 seats a total of 298 passengers in Business, Premium Economy and Economy Class offering the comforts and quality that Lufthansa is known for, with the newest cabin layout in all traveling classes: Seats in the new Business Class extend horizontally at the touch of a button into a flat and comfortable bed 1.98 meters (6.5 feet) in length, and the recently introduced Premium Economy Class offers more personal space and more legroom. In all classes, passengers will enjoy an individual inflight entertainment system with a plethora of offerings, along with fast broadband Internet connectivity via the FlyNet Wi-Fi hotspot onboard.
Tampa is known as the birthplace of commercial aviation. 100 years ago, the first commercial flight in history occurred between St Petersburg and Tampa on January 1, 1914.
In other news, Lufthansa announced its new Premium Economy Class will take off nine days earlier with this announcement:
The Lufthansa Premium Economy Class is taking off nine days earlier than planned. Already on November 22, the new travel class will be available for the first time on all routes flown by a Boeing 747-8 (including Bangalore, Buenos Aires, Chicago, Hong Kong, Los Angeles, Mexico City, Peking, Sao Paolo, Seoul, Tokyo-Haneda and Washington D.C.).
Its take-off on the newest and most modern Lufthansa long-haul fleet was earmarked for December 1, but the new cabin was completed ahead of schedule. From the end of November, all the benefits and comfort of Premium Economy Class can be enjoyed by passengers on the Boeing 747-8. The free baggage allowance, for one, is double that allowed a passenger in Economy Class. For a fee of 25 euros, passengers in the new class can access and relax in comfort in Lufthansa Business lounges prior to take-off. On board, each passenger in Premium Economy will be greeted with a welcome drink. At their seat in the cabin is an upmarket amenity kit with useful accessories, a water bottle and a power socket. Meals will be presented in menus and served on china tableware. Available, too, is an extensive Inflight Entertainment program for passengers to view on a large monitor fitted on the backrest of the seat in front.
Passengers can even upgrade last-minute to available Premium Economy seats at check-in at the airport. The entire Lufthansa long-haul fleet is to be equipped with Premium Economy by late summer 2015 when the retrofit is successively completed on all the long-haul aircraft. Following its installation on the Boeing 747-8 fleet, the new class will be fitted on the airline’s Airbus A380’s.
Copyright Photo: Rob Rindt/AirlinersGallery.com. Airbus A340-313 D-AIFC (msn 379) of Lufthansa touches down in Vancouver.
Lufthansa (Frankfurt) has converted its first aircraft with the new Premium Economy Class. The company issued this statement:
At 11.00 a.m. today, LH 9880, a special flight took off from Frankfurt Airport. On board the Boeing 747-830 was the new Premium Economy Class. The aircraft, with the registration number D-ABYQ (msn 37839(, is the first in the Lufthansa fleet to offer the new class of travel on board. Experts from Lufthansa Technik have fitted the Boeing 747-8 with the 32 new Premium Economy Class seats and performed all the necessary quality checks.
The aircraft, which is called the “Schleswig-Holstein”, flew over the German region of the same name in a two-hour special flight.
“Today, we are seeing a genuine première”, said Karl Ulrich Garnadt, Member of the Executive Board of Lufthansa AG and CEO of Lufthansa German Airlines. “We are launching a new travel class for the first time in 35 years.” Garnadt stressed that Premium Economy was an important part of the “biggest product upgrade in Lufthansa’s history”. By late summer of next year, Lufthansa will have modified First, Business and Premium Economy Class on its entire long-haul fleet according to schedule and as part of its quality campaign. “With Premium Economy Class alone, we will be able to offer some 1.5 million passengers per year the opportunity to choose extra comfort and quality at affordable prices,” said the German Airlines CEO.
From as early as December 1 – nine days earlier than scheduled – Lufthansa customers will be able to enjoy Premium Economy Class on all flights on the Boeing 747-8 fleet. The “dash-8 fleet” will then offer by far the most cutting-edge and exclusive travelling experience available at Lufthansa.
Premium Economy Class seats will make up some ten percent of the entire seating capacity on each wide-bodied aircraft. Over the next few months, Lufthansa will thus fit between 21 (Airbus A330-300) and 52 (Airbus A380-800) new seats in each of its aircraft. On board the Boeing 747-8, 32 seats will be modified in line with Premium Economy Class specifications. The airline commissioned a total of 3,600 seats from the manufacturer ZIM.
“Booking levels to date have significantly exceeded our expectations”, Garnadt added. “This shows that we are striking a chord with customers with our new offering. As well as cost-conscious business travellers, we’re also attracting the rapidly growing target group of leisure travellers who don’t want to skimp on on-board comforts during their holidays.”
Alongside Premium Economy Class, Lufthansa is also working intently on upgrades to First and Business Class on board its long-haul aircraft. All these quality-related measures are set to be completed by late summer 2015. Lufthansa will then be in a position to offer its guests in all classes the exclusive travelling experience of a prizewinning five-star First Class as well as the new Business Class, where aircraft seats can be transformed at the touch of a button into a comfortable bed with a horizontal sleeping area of 1.98 metres long.
“I firmly believe that, with this package of products and measures, we will undoubtedly achieve our objective of becoming the first Western five-star airline”, said Garnadt.
Lufthansa is currently offering special introductory prices for Premium Economy Class flights. For instance, return flights to Washington D.C. are available from as little as EUR 1,199, while passengers to Beijing can enjoy the new travelling experience for a mere EUR 1,249.
In addition, no rebooking fees are being charged to passengers looking to rebook from Economy to Premium Economy Class. As soon as Lufthansa Premium Economy Class becomes available on a flight route, an existing Economy Class booking can be upgraded to Premium Economy Class. Passengers will only have to pay the difference between the fares of the two tickets, provided that no changes are made to the original flights that were booked. This applies even if the original ticket was booked for a price that did not permit rebooking.
To increase global awareness of the new Premium Economy Class on the market, Lufthansa launched a broad marketing campaign already in mid-September. At the heart of this campaign is its “Recorder” TV advertisement (below). This shows the British musician Duncan Townsend experiencing the extras available in Premium Economy Class for the first time. Brandishing a sound recorder, he combines many different snippets of sound that he hears on his journey into a rhythm, which ultimately evolves into a re-interpreted version of Billy Idol’s “Rebel Yell”: “More, more, more…”
Lufthansa will introduce its new Premium Economy Class on December 1 on the following routes from Frankfurt: Beijing, Buenos Aires, Chicago O’Hare, Hong Kong, Los Angles, Mexico City, Sao Paulo, Seoul and Washington Dulles.
Copyright Photo Below: Bjoern Schmitt/AirlinersGallery.com. A dramatic view of Lufthansa’s Boeing 747-830 D-ABYI (msn 37833) on final approach to the runway at Los Angeles International Airport over the parking lot.