Iberia (Madrid) made this announcement today about becoming the first airline with it own scent as part of its new brand experience:
Iberia continues to renew its image, by becoming the first airline to create its own scent, which it has named โMediterrรกneo de Iberiaโ.
It is a fresh, soft and delicate fragrance that provides a sense of wellbeing, a warm welcome to the airplane. The โMediterrรกneo de Iberiaโ fragrance has notes of fruit, flowers and wood, with a touch of citrus: lemon, orange, bergamot and mandarin, elegantly combined to highlight the delicate of orange blossom.
Iberia:ย 
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