Southwest Airlines (Dallas) is now promoting the Aviation Partners Boeing Blended Winglets, called “DooHickeys”, in its latest Fall 2013 TV advertisement campaign. The reference to the winglet leading to savings and to lower prices is stressed and also impressed on the viewer. It is the first time we can remember that an airline has brought the winglet enhancement to the attention of the passenger and tied in the enhancement with lower fares including their $59 fares.
Southwest Airlines:ย 
Videos: Southwest Airlines. Top, the actual TV ad and below a behind the scenes look at the ad campaign:
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