Swiss International Air Lines (Zurich) is adopting this new logo starting in October. According to the airline, “the new logo shows a SWISS tailfin with its Swiss-cross design, reflecting the livery of the company’s aircraft and enabling SWISS to be instantly recognised as “the airline of Switzerland”, even from afar.

SWISS’s advertising and promotional materials will also be given a clear new look. And here, too, the focus will be on the company’s aircraft and their Swiss-cross tails.

SWISS has further distilled its commitment to the customer to deliver a top-quality service product into a concise new claim:

‘Our sign is a promise’.”

Swiss Slide Show: CLICK HERE

The new design will replace the box logo below.