Emirates to enter the trans-Atlantic battle

Emirates Airline (Dubai) will launch a direct nonstop service between Milan (Malpensa) and New York (JFK), the airline’s only trans-Atlantic service, from October 1, 2013.

In addition to the existing passenger market between Milan and New York, Emirates has timed its flight schedule to ensure maximum connectivity for other key feeder markets. Customers looking to fly on the airline’s award-winning product will be able to seamlessly connect from points all over the U.S., including the West Coast, taking advantage of Emirates’ partnership with JetBlue, and across Europe, maximizing the airline’s frequent flyer partnership with easyJet.

“Operating a trans-Atlantic route has been on our agenda for some time. Having carefully monitored traffic flows we have identified strong demand for both a direct connection and, importantly, for the Emirates product.  The route is currently underserved, particularly with a strong premium product offering this is where we see a clear opening for Emirates. We intend to capitalize on this opportunity, stimulating further demand and encouraging additional traffic flow in both directions,” said Tim Clark, President Emirates.

Operated by a Boeing 777-300 ER, the flight will be an extension of one of Emirates’ existing three daily, Dubai to Milan flights. The service will originate in Dubai with passengers then able to enjoy a stopover in Milan en-route to New York. On the return flight, passengers will have the option of stopping in Milan before continuing on to Dubai.  This one-stop service has proved popular on other Emirates’ routes, giving passengers the opportunity to experience a new destination or to break their journey on longer trips.

Copyright Photo: Paul Denton. Boeing 777-31H ER A6-ENA (msn 41082) arrives back at the Dubai base.

Emirates: AG Slide Show