Tag Archives: milan malpensa

Alitalia maps out its new strategy, will include a new look and it must be profitable again by 2017

Alitalia (3rd) (Rome) today issued new strategy with its new partner Etihad Airways (Abu Dhabi). The new strategy will also include a new brand and livery for 2015.

The company issued this statement:

The strategy for the new Alitalia was unveiled today, with an unequivocal commitment by the new executive team and strategic investors to reinvent the airline.

Alitalia will introduce new routes, new product and service standards, a new cost management strategy and new branding, as the foundations to build a premium global airline representing the best of Italy.

The new Alitalia commenced operations on January 1, 2015, following the completion of equity investments by Etihad Airways and Alitalia’s existing shareholders. The new company’s Board meeting yesterday ratified the business strategy, which was outlined today by Luca di Montezemolo, Chairman of Alitalia, Silvano Cassano, Chief Executive Officer of Alitalia, and James Hogan, President and Chief Executive Officer of Etihad Aviation Group and Vice Chairman of Alitalia.

Luca di Montezemolo said: “The energies, passion and expertise I have experienced at Alitalia in recent weeks do not leave any doubt that the airline we’re unveiling today will become once again a premium Italian airline recognised worldwide. This is why I believe the people in Alitalia are a pillar of the history we’re about to write.

“Our priority is to put the customer at the centre of everything we do. And to do that, we will change many things, starting with the way we work. We need to work as one united team to achieve this great common goal.

“The revitalized Alitalia we envision and have started building, will be an asset to this country, and a driver to support the growth of our tourism and our business.”

James Hogan said Alitalia’s future will rely on major change throughout the organization.

“In a market still beset by the continuing Eurozone crisis, anything other than rapid, decisive change is simply not an option.

“This is the right strategy, with the right management team to lead it.

“But there should be no doubts at all: we have made a commercial investment that must deliver a commercial return.

“We’ve invested in the new Alitalia because we believe it can flourish again. It will only succeed if there is 100 per cent support from everyone. The coming months and next few years will not be easy, but if everyone pulls together as one team, Alitalia can grow again.”

Mr Hogan said that Alitalia’s major investors had set a clear deadline for the airline to deliver profitability by 2017.

Outlining the airline’s new strategy, Silvano Cassano said: “The new Alitalia strategy is serious, it is exciting and it is commercial. It is a strategy for success – if everybody delivers.

“It is serious because it has been developed over months by an executive team and a set of partners that share extensive and in-depth industry expertise.

“It is exciting because of the vision and ambition that we have for the brand and for the business. This is the chance to create a new Alitalia, one which Italy can truly feel proud of.

“And it is commercial because that is the only way this can work. Every single employee at Alitalia has to get into a commercial mindset, one in which the basis of every decision is: Does this add value to our customer? Does it add value to our company? And does it help us to deliver a financial return?

“We need to create a performance-based, customer-focused culture which results in a sustainably profitable airline, one which can grow over the long term.

“The investment we have received from our shareholders gives us the opportunity to do that.”

Mr Cassano added: “A successful Alitalia means jobs, it means trade and it means tourism. It means a major impact on the Italian economy.”

The key elements of the new business strategy include:

Network

A new three-hub strategy in Italy. Milan Malpensa will increase long-haul services, while Milan Linate will increase connectivity with partner airline hubs. Rome Fiumicino will grow long-haul flying and continue to expand short and medium haul flying to maintain relevance to the Italian market.

Schedules across the network will be optimized to allow better connectivity, as well as increased codesharing with existing and new partners.

New routes from Rome include Berlin, Dusseldorf, San Francisco, Mexico City, Santiago (Chile), Beijing and Seoul, with increased flights to New York, Chicago, Rio de Janeiro and Abu Dhabi.

Alitalia will also add 13 weekly flights from Milan Malpensa, with daily services to Abu Dhabi, four flights a week to Shanghai, and additional flights to Tokyo.

There will also be increased connectivity with Etihad Airways’ hub in Abu Dhabi, with daily services from Venice, Milan, Bologna and Catania, as well as additional flights from Rome, all allowing onward connections to the Middle East, Africa, the Indian subcontinent, Southeast Asia, China and Australia.

Venice will be the only Italian airport, in addition to Rome Fiumicino and Milan Malpensa, from which Alitalia will operate services to Abu Dhabi with long-haul aircraft.

Cooperation

While exploring further opportunities to deepen the relationships with Skyteam members and in particular Air France/KLM and Delta, there will be a major new partnership with Airberlin and Niki, as well as increased connectivity with Etihad Airways. There are also plans to work more deeply with Air Serbia and Etihad Regional. These partnerships will increase customer choice across many markets.

Fleet

Alitalia and Etihad Airways and its partners are exploring opportunities to improve jointly fleet efficiency. For example, Alitalia is in the process of relocating 14 Airbus A320s to Airberlin, and looking into options with Etihad Airways to acquire additional wide-body aircraft for Alitalia. Alitalia will also have opportunities to receive aircraft from Etihad Airways’ existing fleet orderbook.

Guest Services

A new customer-first culture, with new product and service standards across the airline. A new Customer Excellence Training Academy will deliver skills to all customer-facing staff, while customers will experience traditional Italian hospitality, new food service options, new-look lounges in Rome, Milan Malpensa and Milan Linate.

Brand

Alitalia will launch a new brand and visual identity, covering aircraft, uniforms and all other customer touch-points. While the name will remain unchanged, the new branding will seek to capture and embody the essence of Italy.

Copyright Photo: Michael B. Ing/AirlinersGallery.com. The updated version (in 2006) of the basic 1969 livery will soon be history as Alitalia replaces it with a new Italian theme and look. Alitalia is also going to receive new aircraft types for its long-range routes from partner Etihad Airways. Boeing 777-243 ER EI-ISD (msn 32860) arrives in Los Angeles.

Alitalia aircraft slide show:

Video: Join Luca di Montezemolo, Chairman of Alitalia, Silvano Cassano, Chief Executive Officer of Alitalia, and James Hogan, President and Chief Executive Officer of Etihad Aviation Group and Vice Chairman of Alitalia, as they outlining the strategy for a new Alitalia.

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easyJet to start Milan Malpensa-Tel Aviv flights

EasyJet (UK) (London-Luton) has announced its plans to connect Milan with Tel Aviv in Israel. The airline, which already flies to Tel Aviv from London Gatwick, Manchester and London Luton, will start to provide services from Milan Malpensa in March 2014 by operating four flights per week.

This latest route is now EasyJet’s third since the signing of a historic Open Skies agreement between the EU and Israel. Across Europe the airline also currently serves Tel Aviv from Basel, Geneva, Rome Fiumicino and Berlin.

Copyright Photo: Paul Denton/AirlinersGallery.com. Airbus A319-111 G-EZFV (msn 4327) taxies at Geneva.

EasyJet (UK): AG Slide Show

Saudia to fly nonstop between Jeddah and Madrid

Saudia (Saudi Arabian Airlines) (Jeddah) starting on October 29 will fly nonstop between its Jeddah hub and Madrid three days a week with Airbus A320s. Currently MAD is served via a stop at Milan (Malpensa).

Copyright Photo: Richard Vandervord/AirlinersGallery.com. Airbus A320-214 HZ-AS12 (msn 4057) stops at Milan (Malpensa).

Saudia-Saudi Arabian Airlines: AG Slide Show

Alitalia to resume Milan Malpensa-Miami service on October 27

Alitalia (2nd) (Compagnie Aerea Italiana) (Rome) will restore the Milan (Malpensa)-Miami route for the winter season on October 27 per Airline Route. The route will be operated three days per week with Airbus A330-200s.

Copyright Photo: Brian McDonough. Airbus A330-202 EI-EJG (msn 1123) approaches JFK International Airport in New York for landing.

Alitalia: AG Slide Show

Emirates to enter the trans-Atlantic battle

Emirates Airline (Dubai) will launch a direct nonstop service between Milan (Malpensa) and New York (JFK), the airline’s only trans-Atlantic service, from October 1, 2013.

In addition to the existing passenger market between Milan and New York, Emirates has timed its flight schedule to ensure maximum connectivity for other key feeder markets. Customers looking to fly on the airline’s award-winning product will be able to seamlessly connect from points all over the U.S., including the West Coast, taking advantage of Emirates’ partnership with JetBlue, and across Europe, maximizing the airline’s frequent flyer partnership with easyJet.

“Operating a trans-Atlantic route has been on our agenda for some time. Having carefully monitored traffic flows we have identified strong demand for both a direct connection and, importantly, for the Emirates product.  The route is currently underserved, particularly with a strong premium product offering this is where we see a clear opening for Emirates. We intend to capitalize on this opportunity, stimulating further demand and encouraging additional traffic flow in both directions,” said Tim Clark, President Emirates.

Operated by a Boeing 777-300 ER, the flight will be an extension of one of Emirates’ existing three daily, Dubai to Milan flights. The service will originate in Dubai with passengers then able to enjoy a stopover in Milan en-route to New York. On the return flight, passengers will have the option of stopping in Milan before continuing on to Dubai.  This one-stop service has proved popular on other Emirates’ routes, giving passengers the opportunity to experience a new destination or to break their journey on longer trips.

Copyright Photo: Paul Denton. Boeing 777-31H ER A6-ENA (msn 41082) arrives back at the Dubai base.

Emirates: AG Slide Show

Air One to expand the Venice base with summer service to Copenhagen

Air One (Milan-Malpensa) is again planning to expand the new Venice base with three-times-weekly summer season service from VCE to Copenhagen from June 27 through September 8, 2013 with Airbus A320s per Airline Route.

Air One added the Venice base on May 4, 2012 when the first flight took off from Venice to Palermo. Air One is now connecting Venice to 12 destinations: Brindisi, Cagliari, Palermo, Barcelona, Prague, St. Petersburg, Warsaw, Istanbul, Brussels, Athens, Palma de Mallorca and Menorca.

The Venice base is Air One’s third base after Milan Malpensa and Pisa.

Air One logo-1

Copyright Photo: Dave Glendinning. Airbus A320-216 EI-DSW (msn 3609) taxies from the gate at London (Heathrow).

Air One: AG Slide Show

Routes from Venice:

Air One VCE 12:2012 Route Map

Cyprus Airways expands with new domestic routes in Greece

Cyprus Airways (Larnaca) is adjusting its route map. On October 28 the flag carrier of Cyprus dropped all service to Milan (Malpensa) and Vienna and instead expanded domestic operations in neighboring Greece. Following the successful launch of the Athens-Thessaloniki route, the airline decided to expand operations in Greece on the following new routes:

• Athens-Heraklion, two daily flights.

• Athens-Rhodes one daily flight.

• Rhodes-Heraklion four flights a week.

• Athens – Thessaloniki now three flights daily (instead of two).

• Heraklion-Rhodes, four weekly flights (instead of three).

Cyprus Airways believes it has now built a long-term relationship in Greece. The airline has served the Greek market since its inception in 1947 from Cyprus.

Copyright Photo: Michael B. Ing. The airline added its first Airbus A321 (the pictured 5B-DCO) on June 14, 2012. A321-231 5B-DCO (msn 2730) prepares to land at London (Heathrow).

Cyprus Airways: 

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