American’s new CEO Doug Parker puts the AA livery to an employee vote, there will be a TWA retrojet

American Airlines‘ (Dallas/Fort Worth) new 2013 livery was approved by out-going CEO Tom Horton as we have previously reported. Incoming CEO (and US Airways boss) Doug Parker is now putting the question of keeping this design or adopting a more traditional AA tail to an employee vote (all American and US Airways employees). One question is certain, either way, the fuselage will be painted because of the Airbus fleet and the newer Boeing aircraft like the 787.

Nearly 620 US Airways and US Airways Express aircraft now need to be repainted, let alone the remaining AA aircraft.There are now over 200 AA aircraft already repainted in the 2013 Horton design which features the large American flag on the tail. The new flight symbol logo (above) is everywhere now. However many employees miss the traditional AA on the tail (see below).

Doug has sent this message below to his expanded group of employees and is asking them to vote on two choices: silver paint with the new American flag on the tail or silver paint with the traditional AA on tail. Which do you like best? Please see our unofficial poll below for the readers of WAN (yes, AA-US employees can vote too in our poll).

Doug has also announced there will a TWA legacy retrojet (which color scheme?) to honor the proud employees of that once great airline. All of the heritage US Airways aircraft (including Allegheny, America West, Piedmont and PSA) will be retained in the new American along with one US Airways 2005 liveried aircraft and an American 1968 liveried aircraft. We have also included a TWA legacy poll below with all of the TWA color schemes and the years introduced. Which TWA design would you like to see?

Here is Doug’s full message to the employees:

American Livery Poll: Unless you are an AA-US employee, your opinion will not be heard. However you can give your opinion here. Vote for your favorite design.

TWA RetroJet Livery Poll:

American Airlines:

TWA:

US Airways:

TWA main liveries over the years (there were other minor variations but this is the main ones with the most recent at the top going back in time):

TWA 1995 (the last color scheme for TWA and the most stylistic):

TWA 1979 (included the tapered two traditional red stripes and the solid red TRANS WORLD fuselage titles:

TWA 1974 (basically the same as the later 1980 updated look, except with the harder-to-read red outline fuselage titles):

TWA 1962 (the classic early jet age “red arrow” and “twin globes” scheme, aircraft were called “StarStream …) (prior to this, early jet aircraft had a simple red TWA on the tail):

TWA 1952 (basically the 1945 with a white top, white was added to keep the aircraft cooler in flight, here is the the classic red and white “twin stripes” color scheme of the prop era):

TWA 1945: (after World War II aircraft wore this simple bare metal design with twin red stripes and red TWA titles):

TWA 1938 (“The Lindbergh Line” was pretty basic – only two tail stripes and red titles with a simple logo on a bare metal fuselage):

4 thoughts on “American’s new CEO Doug Parker puts the AA livery to an employee vote, there will be a TWA retrojet”

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Francesco January 3, 2014 at 9:01 AM

It might be surprising that the new look is winning, but there was only one alternative provided (and it wasn’t a good alternative). There should have been a third that included the new logo on the tail (vs either the flag or old AA logo).

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1. Bruce Drum January 3, 2014 at 9:12 AM
  
  Thank you Francesco. I think they simplified the choice down to two versions for economic reasons. I really think the new AA management (led by CEO Doug Parker) really wanted to keep the new (Horton) design (not because they really liked it) since so many AA aircraft (over 200) have already been repainted and it would have been expensive to repaint another 200+ aircraft. It is Horton’s last legacy decision at AA that will live on.
  
  Bruce
  
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