Alaska Airlines (Seattle/Tacoma) has started its “I am Alaska” campaign, first with employees and later for loyal customers.

The airline offered this brief statement and video:

“I am Alaska” celebrates the great people of Alaska Airlines and Horizon Air. Their hard work and perseverance has kept the airlines safe and on time. Their award-winning customer service and innovation has earned their customers’ loyalty. Throughout the company, employees everywhere are proud to say, “I am Alaska.”

Video: Alaska Airlines.

Alaska Airlines: