Air France (Paris) yesterday (May 7) in Shanghai, unveiled its new La Première suite. This is the next stage of its vast project to move upmarket with its long-haul ‘Best and Beyond’ product, the La Première suite will progressively be equip on its 19 Boeing 777-300s from September 2014.
Air France’s new La Première, a designer suite:
MORE THAN JUST A SEAT, A PRIVATE SUITE
The new La Première cabin, a veritable jewel, now has four exclusive individual suites on board Air France’s long-haul Boeing 777-300. On board, each suite ensures optimum privacy and enables customers to be totally or partially alone, in absolute comfort.
Well-being, relaxation and serenity go hand in hand, for an exceptional trip. Once on board, the La Première guest will immediately feel at home. The large seat adapts to any morphology and promotes rest and relaxation. Each guest has a personal 24-inch (61 cm) HD touch screen, one of the largest ever seen on board.
Like spending a night in a palace, sleeping in one of our La Première suites is a completely exclusive experience. In an instant, the seat turns into a fully-flat bed over two metres long. The armrests are fully retractable and offer a vast space 77 cm wide.
When the passenger is ready to go to sleep, the crew members install a mattress on the seat, for impeccable comfort. They are then given a fluffy pillow and a Sofitel My Bed® duvet. The pillow is placed in a soft cotton pillowcase for ultimate softness, guaranteeing a perfect night’s sleep.
Air France dresses each suite with thick curtains, held back with leather tiebacks. A unique and daring concept, they enable the passenger to decide whether to be totally isolated or just partially. Once the curtains are closed, the passenger has the feeling of being alone at home, totally enclosed in their private cabin. The La Première suite then becomes a vast, totally private space, with 3 square metres available for each guest.
The suite can also be enjoyed with a fellow passenger. Opposite the seat, a comfortable seat, an ottoman, enables the passenger to invite a guest for dinner or simply for a conversation. The suite in turn then becomes a drawing room, a restaurant, or a work area. Anything goes in this space which changes according to the passenger’s desires.
A DESIGNER SPIRIT
Air France embodies French elegance, expressed by its choice of textures and materials, continually guided by an obsession for absolute comfort.
The “leather-effect” cabin walls provide a cosy atmosphere. The high-quality leather can also be found on the headrests and armrests. A thick, soft woven tweed fabric covers the seat, providing a touch of elegance to the ensemble. The various storage compartments are padded with suede. With its stitching, touches of wood and metal, la suite represents the utmost in sophistication, down to the slightest details.
“Our new La Première suite, from among all our new products and services, is the one that best represents our commitment to service excellence and a French travel experience. It illustrates our intention to recover and our global ambition.” declared Frédéric Gagey, Chairman and CEO of Air France.
AT A GLANCE
Designed for Air France by the manufacturer B/E Aerospace, the new La Première suite is the only one of its kind in the world. Its unique design has been specially created by designer Priestmangoode and design and branding agency, Brandimage.
· 76 seats equipping 19 Boeing 777-300
· An exclusive cabin with 4 suites
· A unique concept, with each suite featuring adjustable curtains
· A suite designed with top-of-the-range materials – leather, woven fabrics, suede, etc.
· A spacious, ergonomically-designed seat, with integrated lumbar support
· Direct access to the central aisle
· A large fully-flat bed
· A sleek console with integrated storage compartments
· A large table and an ottoman for inviting a guest during the trip
· A mobile partition and adjustable curtains, allowing each guest to choose their preferred level of privacy
· A plaid and “boudoir” cushion available as soon as the guest boards
· A mattress, cushion and warm duvet for optimum sleeping comfort
· A private wardrobe
· A 24-inch High Definition screen and touch remote
· The window blinds close at the flick of a switch
· Accessories to make the guest feel at home; bedside lamp, pillow, plaid, etc.
· Bed length: 2.01 m
· Bed width: 77 cm
· Width of the seat: 57 cm
· Total length of the suite: 2.30 m
· Total surface area: 3 square metres
“AIR FRANCE, FRANCE IS IN THE AIR”
To unveil its new La Première suite, as well as its new travel concept and all the new cabins it has recently revealed, Air France has created a unique event with three international exhibitions in Shanghai, New York and Paris in May, June and September 2014.
These exhibitions, which are open free to the public, have been designed as a journey. Real and virtual experiences are combined so that everyone can experience Air France’s new world with interactive animations.
Top Copyright Photo: Ole Simon/AirlinersGallery.com (all others by Air France). Boeing 777-328 ER F-GSQD (msn 32726) taxies at the Paris (Charles de Gaulle) hub.