Air France (Paris) yesterday (May 7)ย in Shanghai, unveiled its new La Premiรจre suite. This is the next stage of its vast project to move upmarket with its long-haul ‘Best and Beyond’ product, the La Premiรจre suite will progressively be equip on its 19 Boeing 777-300s from September 2014.
Air Franceโs new La Premiรจre, a designer suite:
MORE THAN JUST A SEAT, A PRIVATE SUITE
The new La Premiรจre cabin, a veritable jewel, now has four exclusive individual suites on board Air Franceโs long-haul Boeing 777-300. On board, each suite ensures optimum privacy and enables customers to be totally or partially alone, in absolute comfort.
Well-being, relaxation and serenity go hand in hand, for an exceptional trip. Once on board, the La Premiรจre guest will immediately feel at home. The large seat adapts to any morphology and promotes rest and relaxation. Each guest has a personal 24-inch (61 cm) HD touch screen, one of the largest ever seen on board.
A BED WORTHY OF THE GREATEST HOTELS
Like spending a night in a palace, sleeping in one of our La Premiรจre suites is a completely exclusive experience. In an instant, the seat turns into a fully-flat bed over two metres long. The armrests are fully retractable and offer a vast space 77 cm wide.
When the passenger is ready to go to sleep, the crew members install a mattress on the seat, for impeccable comfort. They are then given a fluffy pillow and a Sofitel My Bedยฎ duvet. The pillow is placed in a soft cotton pillowcase for ultimate softness, guaranteeing a perfect nightโs sleep.
AN OPEN OR TOTALLY PRIVATE SUITE, THE LUXURY OF DECIDING YOURSELF
Air France dresses each suite with thick curtains, held back with leather tiebacks. A unique and daring concept, they enable the passenger to decide whether to be totally isolated or just partially. Once the curtains are closed, the passenger has the feeling of being alone at home, totally enclosed in their private cabin. The La Premiรจre suite then becomes a vast, totally private space, with 3 square metres available for each guest.
The suite can also be enjoyed with a fellow passenger. Opposite the seat, a comfortable seat, an ottoman, enables the passenger to invite a guest for dinner or simply for a conversation. The suite in turn then becomes a drawing room, a restaurant, or a work area. Anything goes in this space which changes according to the passengerโs desires.
A DESIGNER SPIRIT
Air France embodies French elegance, expressed by its choice of textures and materials, continually guided by an obsession for absolute comfort.
The โleather-effectโ cabin walls provide a cosy atmosphere. The high-quality leather can also be found on the headrests and armrests. A thick, soft woven tweed fabric covers the seat, providing a touch of elegance to the ensemble. The various storage compartments are padded with suede. With its stitching, touches of wood and metal, la suite represents the utmost in sophistication, down to the slightest details.
“Our new La Premiรจre suite, from among all our new products and services, is the one that best represents our commitment to service excellence and a French travel experience. It illustrates our intention to recover and our global ambition.” declared Frรฉdรฉric Gagey, Chairman and CEO of Air France.
AT A GLANCE
Designed for Air France by the manufacturer B/E Aerospace, the new La Premiรจre suite is the only one of its kind in the world. Its unique design has been specially created by designer Priestmangoode and design and branding agency, Brandimage.
ยท 76 seats equipping 19 Boeing 777-300
ยท An exclusive cabin with 4 suites
ยท A unique concept, with each suite featuring adjustable curtains
ยท A suite designed with top-of-the-range materials โ leather, woven fabrics, suede, etc.
ยท A spacious, ergonomically-designed seat, with integrated lumbar support
ยท Direct access to the central aisle
ยท A large fully-flat bed
ยท A sleek console with integrated storage compartments
ยท A large table and an ottoman for inviting a guest during the trip
ยท A mobile partition and adjustable curtains, allowing each guest to choose their preferred level of privacy
ยท A plaid and โboudoirโ cushion available as soon as the guest boards
ยท A mattress, cushion and warm duvet for optimum sleeping comfort
ยท A private wardrobe
ยท A 24-inch High Definition screen and touch remote
ยท The window blinds close at the flick of a switch
ยท Accessories to make the guest feel at home; bedside lamp, pillow, plaid, etc.
KEY DIMENSIONS
ยท Bed length: 2.01 m
ยท Bed width: 77 cm
ยท Width of the seat: 57 cm
ยท Total length of the suite: 2.30 m
ยท Total surface area: 3 square metres
โAIR FRANCE, FRANCE IS IN THE AIRโ
To unveil its new La Premiรจre suite, as well as its new travel concept and all the new cabins it has recently revealed, Air France has created a unique event with three international exhibitions in Shanghai, New York and Paris in May, June and September 2014.
These exhibitions, which are open free to the public, have been designed as a journey. Real and virtual experiences are combined so that everyone can experience Air Franceโs new world with interactive animations.
Top Copyright Photo: Ole Simon/AirlinersGallery.com (all others by Air France). Boeing 777-328 ER F-GSQD (msn 32726) taxies at the Paris (Charles de Gaulle) hub.
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