Tag Archives: New Livery

United Airlines’ new 2019 brand

 

Here is the official United Airlines announcement of its new livery:

Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.

“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO of United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

The next iteration of United’s livery prominently features the color most connected to the airline’s core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier’s expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.

The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.

On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.

Every customer. Every flight. Every day.

In 2019, United is focusing more than ever on its commitment to its customers, looking at every aspect of its business to ensure that the carrier keeps customers’ best interests at the heart of its service. In addition to today’s announcement, United recently announced that luxury skincare line Sunday Riley will make products exclusively for United customers to experience in amenity kits, released a re-imagined version of the most downloaded app in the airline industry and made DIRECTV free for every passenger on 211 aircraft, offering more than 100 channels on seat back monitors on more than 30,000 seats.

More on the new livery:

The last few years have been a time of transformation at United. From the inside out, we’ve been making changes that draw from our strong heritage. We’re excited to show you how far we’ve come with our brand evolution and bring you along on the journey.
How we landed here
We couldn’t have shaped our evolution without input from our travelers and employees. Through research and feedback sessions, we learned some key themes that helped us get where we are today.
Blue is still our primary color
We’re proud of our legacy, and we’ve learned that other people are too. With color, that means continuing to anchor ourselves by our United blue and navy while also leaning into additional blue hues — all inspired by the different shades of the colorful sky people see from our planes every day.
New colors add cohesion and interest
We’re adding new hues, like purples, that pair well with blues and help create a renewed look and a more timeless brand identity ― the pairing of the two “cool” colors also creates more soothing environments that make the travel experience less stressful.
Gold is taking a backseat
Gold was added to our color palette almost 30 years ago when the color was much more common, so we’re reducing it now to make way for other colors that better represent our brand.
Our livery
With an extensive route network of 355 destinations, we’re passionate about everything the globe represents. We proudly portray our global reach and intention to span all cultures through this latest iteration of our livery — from the globe on the tail all the way through our shared purpose emblazoned near the nose: “Connecting people. Uniting the world.”
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United Airlines’ new livery teaser video: Out with the g(old), in with the blue

United Airlines has issued a teaser video lasting 18 seconds for their new livery unveiling tomorrow.

United to introduce an updated livery in April

United Airlines Boeing 787-8 Dreamliner N26906 (msn 34829) LHR (SPA). Image: 926497.

United Airlines CEO Oscar Munoz stated the airline will unveil an updated livery this spring. The CEO made the comment at the US Chamber of Commerce meeting in Washington, DC.

Munoz stated the new design will be an “evolution, not a revolution” according to Flightglobal.

The current United livery is based on the 1991 Continental Airlines globe livery, 28 years in the marketplace. A refresh is long overdue. The 787s (above) carry a slight alteration to the 1991 design.

The last “real United livery” was the 2004 Tulip four-tone blue design (below), which ironically was newer than the 1991 Continental globe livery that replaced it.

United Airlines Boeing 777-222 ER N785UA (msn 26954) LHR (SPA). Image: 936459.

Above Copyright Photo: United Airlines Boeing 777-222 ER N785UA (msn 26954) LHR (SPA). Image: 936459.

Top Copyright Photo: United Airlines Boeing 787-8 Dreamliner N26906 (msn 34829) LHR (SPA). Image: 926497.

What is your favorite United livery? Vote below.

Poll:

Aer Lingus officially unveils its “Eurowhite” new livery

Aer Lingus today (January 17, 2019) unveiled a refreshed brand with updated logo and new aircraft livery, reflecting the airline’s position as a modern and contemporary Irish brand that competes on the international stage. The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic.

The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand.  Guests will see four shamrocks on the new Aer Lingus aircraft livery.  The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media.

The Aer Lingus logo font has changed to ‘diodrum’ and the dominant colour is teal. The body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines, bringing a sleek, contemporary feel to the design. The teal undercarriage means that Aer Lingus will be instantly recognisable to those on the ground. The brand refresh is being rolled out today across all brand platforms, with a new website design and new app design. It will be visible across all guest touchpoints, from check-in to boarding gate and on to the aircraft.

The refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023.  Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.

Sean Doyle, Chief Executive Officer (above), Aer Lingus said:

“Aer Lingus is a modern Irish international success story, built on hard work, enterprise and the commitment of our people. We’re delighted to unveil our brand refresh today, which comes more than 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern, contemporary airline. Aer Lingus has had exceptional success in recent years: adding new routes, new aircraft, new jobs and new opportunities for colleagues and guests alike.

“The refreshed brand reflects an airline that connects those living in Montreal to Marseilles; in Berlin to Boston; as well as those living in Cork to Croatia. The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realise this potential for Ireland.

“We have ambitious plans for our future and the years ahead, yet we are aware of challenges facing the modern industry and thus investment in our new brand identity and livery; our new uniforms which will be unveiled later this year; and our fleet expansion are considered investments in the future of Aer Lingus to enable us realise our ambition to be the leading value carrier across the North Atlantic.”

Mike Rutter, Chief Operating Officer, Aer Lingus said:

“The Aer Lingus brand has evolved significantly over the last number of years. Since 2015, we’ve invested significantly in our business, improving our value proposition and overall guest experience and becoming Ireland’s only four star airline.  Innovations that we have introduced include the roll-out of WiFi on our A330s, automated check-in and bag drop at Dublin Airport, Business Class improvement with fully lie-flat beds and economy catering upgrades. We’ve also enhanced our performance to become the most punctual airline at Dublin Airport.

“We conducted extensive guest research across Ireland, Europe & North America to inform every key stage of the process to ensure that the brand revealed today is reflective of our value carrier positioning.  This research confirmed the importance of our shamrock – the Irish emblem has been at the heart of the Aer Lingus brand for more than 80 years, and we made the shamrock ‘hearts’ more pronounced to reflect our hospitality and service.

“The new look Aer Lingus livery consolidates our position as a modern, contemporary Irish airline on the international stage, but also allows guests who have always loved our brand to maintain a positive affiliation.”

The new look Aer Lingus brand will be introduced today across the app, website, guest check in and boarding gates.  The brand refresh is being delivered in keeping with Aer Lingus’ value carrier model, as part of the company’s business as usual aircraft painting programme. All new aircraft will be delivered sporting the new livery and the updating of digital assets has been done in a highly cost-effective manner.

The Airbus A330 (A330-300 series aircraft, EI-EDY, St Munchin) was unveiled at an event in Aer Lingus’ Hangar 6 at Dublin Airport, where it had been painted on-site. The A320 (A320-200 series aircraft, EI-CVA, St Schira.) flew from Shannon Airport, where it had been painted. The new liveried A330 aircraft will take to the skies for the first time on Friday 18 January, operating flight EI105, where it will be met by a reception in John F. Kennedy International Airport.

Brand Refresh – Things you didn’t know

·   More than 50 shamrock designs were considered as part of the brand refresh process.

·   Hundreds of items across every aspect of the business were audited for the refreshed brand identity to improve the guest experience. The list included everything from the Aer Lingus check-in desks, to airport signage, to lounges, to onboard menus and everything else in between.

·   An aircraft is usually repainted every seven to eight years.

·  When an aircraft goes in for painting, the critical areas that aren’t going to be painted are protected. The fuselage and wings are metal and stripper is applied to remove the paint followed by primer. Composite areas, such as the tailplane, are sanded down. The aircraft is then washed down and a base coat and top coat are applied followed by a clear coat.

·   A wide-body aircraft takes about 10 days and about 850 litres of paint, the narrow-body takes between seven and eight days and uses around 500 litres. The thickness of the paint can vary slightly so it’s measured and its effect on the aircraft weight is taken into account. Our Airbus A330s can weigh up to 233,000kg while an Airbus A320 can be 73,500kg.

About Lippincott

Lippincott, a creative consultancy specialising in brand innovation, led the brand refresh project. They have seven locations across the globe, including New York, Boston and London. Lippincott has extensive airline experience having most recently worked on Delta, Southwest, and Hawaiian airlines. They have worked extensively with Airbus and therefore have a deep understanding of all the complexities involved in designing for and painting an aircraft. The lead designer on this project was Dublin native Brendán Murphy who has been working with Lippincott in New York for over 20 years.  Brendán has seen a changing Ireland and a changing Aer Lingus through a US lens and was pivotal in understanding the airline’s ambition to be the leading value carrier across the North Atlantic.

All images by Are Lingus.

Previous logos:

Austrian Airlines again updates its livery

Austrian Airlines has made this announcement:

• Adaptations to the branding to fulfil demands of the digital world
• Logo more easily and clearly recognizable on mobile devices and smart watches thanks to small adjustments
• Adjustments in the digital domain will be gradually transferred to the entire brand environment, also on aircraft.
• First visible sign: the new Boeing 777 OE-LPF at its first appearance in Vienna in May 2018

Austrian Airlines is making itself fit for the digital world and is further developing its branding. Small-scale adjustments are being carried out against the backdrop of the planned relaunch of the Website and the app at the turn of the year 2018/19 as well as the stronger Internet presence being planned. The aim is to meet the demands of the digital world and thus be more modern. “Digitalization is changing our lives. Our products, our brand and our company are also making themselves fit for the digital future. The realignment of our branding is another important step in this direction”, explains Andreas Otto, Member of the Management Board and CCO of Austrian Airlines.

Adjustments to the logo

The focus is on a slight adaptation of the logo. Both core elements of the brand image, namely the chevron and the wordmark “Austrian” are being modernized to enhance their effect. This will particularly increase the long-distance effect on aircraft and billboards. In the meantime, 80 percent of Internet use takes place on a mobile basis. For this reason, particular attention is being attached to ensure that the logo is more easily and clearly recognizable on mobile devices and smart watches.

The brand values of individuality, competence and Austrianess will remain untouched. The typical “Austrian Airlines red”, which comprises the characteristic element of the airline’s branding, should be used in a more targeted manner as a distinguishing feature to set it apart from other airlines. At the same time, the logo should be deployed in a controlled and charming manner.

The visual appearance of the fleet

Adjustments made in the digital domain will be gradually transferred to the entire brand environment of Austrian Airlines. Accordingly, all customer touchpoints and the entire signage on the airports will be adapted. The livery of the fleet will also be gradually adjusted as soon as a new painting is anyway needed for the respective aircraft.

Showdown for the new Boeing 777 OE-LPF

The first aircraft to feature the new livery will be the new Boeing 777 OE-LPF, which can initially be viewed in Vienna at it´s arrival in May 2018. The long-haul aircraft is currently in Hong Kong, where it is being modified and adapted to fulfil the standards of Austrian Airlines.

On balance, it will take about seven years until all Austrian Airlines aircraft will have the new livery. 18 out of a total of 82 aircraft in the airline’s fleet should feature the new livery when the summer flight schedule for 2019 takes effect.

The primary new features of the aircraft’s exterior design: the empennage will be optically enlarged by expanding the red area from the empennage downwards across the fuselage. In this way, the logo is more dynamically highlighted and shown to be bigger. The wordmark “Austrian” in the front area of the fuselage is also displayed over a larger surface area and thus be clearly readable from far away. In the future the jet engines will be painted in a resplendent white. As a result, the chevron and wordmark “Austrian” will be visually highlighted in a more charming manner. The typical Austrian salutation “Servus” will remain on the aircraft belly.

Austrian Airlines will include two new long-haul destinations in its portfolio starting in 2018. As of May 15, 2018, it will offer up to five weekly flights to Tokyo, and also fly to Cape Town twice each week effective October 27, 2018. The airline will operate a Boeing 777 for both flights. The new destinations are made possible by the addition of a “Triple Seven”, as this wide-bodied aircraft is called in the aviation business. Austrian Airlines will integrate the new jet in its long-haul fleet in 2018.

The Boeing 777 aircraft has a seating capacity of about 300 seats. At present, Austrian Airlines operates six Boeing 767 and five Boeing 777 jets in its long-haul fleet. The additional Boeing 777 increases its long-haul fleet to a total of twelve aircraft.

In addition to Economy and Business Class, passengers will also already be able to fly in Premium Economy to the new destinations (but first bookable as of September 2017). Starting this autumn, all long-haul aircraft will be gradually remodeled to enable the installation of Premium Economy seats. Passengers flying in “Premium Eco” have their own seats featuring a larger reclining angle, more seat spacing and a broader seating surface. Moreover, the screen for on-line entertainment is bigger than in the Economy Class, and catering is upgraded.

Flights from Vienna to Tokyo will only be offered in the summer flight schedule on Mondays, Tuesdays, Wednesdays, Fridays and Sundays. The flight duration to Tokyo at a distance of more than 9,100 kilometers is about 11 hours.

Flight service from Vienna to Cape Town will only be offered in the winter flight schedule on Tuesdays and Saturdays. The flight time from Vienna to Cape Town is about 11 hours 25 minutes. Tickets can be booked starting on October 27, 2017.

Images: Austrian Airlines.

Lufthansa introduces its new blue livery

 

Lufthansa is planning to unveil its new livery on February 7 at 6:40 pm (CET) on Facebook Live. The social media unveiling will be followed the next day by a tour of a repainted Airbus A321 (D-AISP from Munich)) and a Boeing 747-8 (D-ABYA from Frankfurt) flying around Europe and Germany.

The carrier has removed its long-standing use of yellow.

The airline has issued these “sneak views”:

On February 3, 2018 Lufthansa published this photo of D-ABYA on social media:

Above Photos: Lufthansa.

"Wolfsburg", experimental livery

Copyright Photo Above: With this new livery, Lufthansa is divorcing itself from yellow, a long-time part of its livery as the secondary color. It has even had experimental liveries (above) where yellow was the primary color with white. Lufthansa Boeing 737-230 D-ABFW (msn 22127) ZRH (Rolf Wallner). Image: 935447.

Lufthansa aircraft slide show:

Video:

Air Canada introduces a new color scheme

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At three events held simultaneously across Canada in Toronto, Montreal and Vancouver, Air Canada on February 9, 2017 unveiled for its customers and employees, a bold new livery inspired by Canada for its entire fleet, elegant new uniforms for its employees, and a taste of some of the new onboard menu offerings that its customers can look forward to.

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Above Copyright Photo: TMK Photography. Boeing 787-8 Dreamliner C-GHPQ (msn 35257) at the Toronto (Pearson) event.

“Air Canada’s new livery signals a pivotal inflection point in our 80-year history,” said Benjamin Smith, President, Passenger Airlines at the event in Toronto, where the airline’s largest hub is located. “On the occasion of Canada’s 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced onboard offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline. On behalf of our 30,000 employees world-wide, it is a privilege to fly Canada’s flag, and we are proud to showcase some of the best of this nation’s talent as we continue to expand Air Canada’s horizons to fly to more than 200 destinations on six continents.”

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Above Copyright Photo: Gilbert Hechema. Airbus A321-211 C-GJWO (msn 1811) at the Montreal (Trudeau) event.

Air Canada’s fleet of 300 mainline and regional aircraft are being repainted in a bold black and white design that highlights its iconic red maple leaf encircled ensign, or “rondelle,” that returns to the tail of the flag carrier’s fleet after an absence of 24 years. Reflecting Canada’s vastness and contrasting seasons, with references to its wildlife and First Nations heritage, the new fleet livery was designed by international design firm Winkreative, headed by Canadian entrepreneur Tyler Brûlé. Following today’s events, the first three aircraft sporting this new livery will enter service immediately. Videos and photos of Air Canada’s Boeing 787 Dreamliner in the new livery are available here: aircanada.com/livery.

Airline Color Scheme - Introduced 2017

Above Copyright Photo: Air Canada Boeing 787-8 Dreamliner C-GHPQ (msn 35257) YUL (Gilbert Hechema). Image: 936904.

With the new livery providing a sleek, contemporary backdrop, Air Canada premiered elegant charcoal grey and black employee uniforms with red accents and accessories by Canadian designer Christopher Bates. The stylish uniforms combining urban chic and international flair complement the charcoal greys, natural tones and red accents featured in the new interior cabin design of Air Canada’s international fleet. The airline’s pilots, flight attendants, airport customer service agents and other uniformed personnel comprising approximately two-thirds of its 30,000 global workforce will start wearing their new uniforms later this year. Photos are available here: http://www.aircanada.com/uniform.

On hand at the event at Air Canada’s main hub in Toronto were Tyler Brûlé and Christopher Bates to celebrate with customers and employees, together with the airline’s award-winning culinary partner, British Columbia-based chef David Hawksworth, and world renowned Quebec-based sommelier, Véronique Rivest, both actively involved in developing Air Canada’s premium menu choices. Air Canada’s selection of Signature dishes, created by Chef Hawksworth, showcases the finest Canadian ingredients from across the country available since it was launched in October 2015 for Air Canada’s International Business Class customers. Air Canada’s new sommelier, Véronique Rivest, will expertly pair the dishes and develop Air Canada’s wine program with a selection of Canadian, old and new world wine that are changed seasonally to highlight the best wines to be enjoyed at 30,000 feet.

In addition, guests were treated to a sampling of some of the new onboard menu choices that will be available for Air Canada customers starting this April, including Lavazza premium Italian coffee that becomes the airline’s new coffee offering among its complimentary beverage selections for all customers, and Toronto-based Dufflet Pastries’ pumpkin spice loaf which will be featured on flights to Europe in Premium Economy and Economy Class cabins. Guests also sampled a selection of Quebec fine cheeses including Oka, camembert and cheddar, alongside freshly baked bread from Quebec artisanal bakery Première Moisson, paired with a Vineland Estates Winery white wine from Ontario’s Niagara region and Les Athlètes du Vin, a French Pinot Noir, both selected by sommelier Véronique Rivest, which will debut for Air Canada’s International Business Class customers in April.

In 2016, Air Canada significantly increased its global footprint with the launch of 28 new routes including 15 new international and 12 U.S. trans-border routes. With new service to Morocco, the airline joined the elite club of global carriers serving all six continents. In 2016, Air Canada and Air Canada Rouge started new services between Toronto-Seoul, Toronto-London Gatwick, Toronto-Prague, Toronto-Budapest, Toronto-Warsaw, Toronto-Glasgow, Montreal-Casablanca, Montreal-Lyon, Vancouver-Delhi, Vancouver-Brisbane and Vancouver-Dublin.

In 2017, Air Canada and Air Canada Rouge will continue its global strategic expansion and will launch new international services between Toronto-Mumbai, Toronto-Berlin, Toronto- Reykjavik, Montreal-Shanghai, Montreal-Algiers, Montreal-Marseille, Montreal- Reykjavik, Vancouver-Taipei, Vancouver-Nagoya, Vancouver-Frankfurt, and Vancouver-London Gatwick. Air Canada will also receive its first Boeing 737 MAX aircraft at the end of 2017, marking the start of its narrowbody fleet renewal program, to be followed in 2019 with the delivery of its first Bombardier C Series aircraft.

To date, Air Canada has taken delivery of 23 new Boeing 787 Dreamliners with 14 more planned by 2019 – all offering the new international cabin standard. In addition, the airline completed the reconfiguration of its entire Boeing 777 fleet of 25 aircraft with the state-of-the-art Dreamliner cabin configuration and inflight entertainment systems.

Air Canada continues to receive top honours, including being named the fastest growing brand among Canada’s largest companies and being recognized by Skytrax as the only Four Star international network carrier in North America. Air Canada, was also named in 2016 among Canada’s Top 100 Employers for a fourth year in a row.

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Top Photo and Images: Air Canada.

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