Tag Archives: New Livery

Austrian Airlines again updates its livery

Austrian Airlines has made this announcement:

• Adaptations to the branding to fulfil demands of the digital world
• Logo more easily and clearly recognizable on mobile devices and smart watches thanks to small adjustments
• Adjustments in the digital domain will be gradually transferred to the entire brand environment, also on aircraft.
• First visible sign: the new Boeing 777 OE-LPF at its first appearance in Vienna in May 2018

Austrian Airlines is making itself fit for the digital world and is further developing its branding. Small-scale adjustments are being carried out against the backdrop of the planned relaunch of the Website and the app at the turn of the year 2018/19 as well as the stronger Internet presence being planned. The aim is to meet the demands of the digital world and thus be more modern. “Digitalization is changing our lives. Our products, our brand and our company are also making themselves fit for the digital future. The realignment of our branding is another important step in this direction”, explains Andreas Otto, Member of the Management Board and CCO of Austrian Airlines.

Adjustments to the logo

The focus is on a slight adaptation of the logo. Both core elements of the brand image, namely the chevron and the wordmark “Austrian” are being modernized to enhance their effect. This will particularly increase the long-distance effect on aircraft and billboards. In the meantime, 80 percent of Internet use takes place on a mobile basis. For this reason, particular attention is being attached to ensure that the logo is more easily and clearly recognizable on mobile devices and smart watches.

The brand values of individuality, competence and Austrianess will remain untouched. The typical “Austrian Airlines red”, which comprises the characteristic element of the airline’s branding, should be used in a more targeted manner as a distinguishing feature to set it apart from other airlines. At the same time, the logo should be deployed in a controlled and charming manner.

The visual appearance of the fleet

Adjustments made in the digital domain will be gradually transferred to the entire brand environment of Austrian Airlines. Accordingly, all customer touchpoints and the entire signage on the airports will be adapted. The livery of the fleet will also be gradually adjusted as soon as a new painting is anyway needed for the respective aircraft.

Showdown for the new Boeing 777 OE-LPF

The first aircraft to feature the new livery will be the new Boeing 777 OE-LPF, which can initially be viewed in Vienna at it´s arrival in May 2018. The long-haul aircraft is currently in Hong Kong, where it is being modified and adapted to fulfil the standards of Austrian Airlines.

On balance, it will take about seven years until all Austrian Airlines aircraft will have the new livery. 18 out of a total of 82 aircraft in the airline’s fleet should feature the new livery when the summer flight schedule for 2019 takes effect.

The primary new features of the aircraft’s exterior design: the empennage will be optically enlarged by expanding the red area from the empennage downwards across the fuselage. In this way, the logo is more dynamically highlighted and shown to be bigger. The wordmark “Austrian” in the front area of the fuselage is also displayed over a larger surface area and thus be clearly readable from far away. In the future the jet engines will be painted in a resplendent white. As a result, the chevron and wordmark “Austrian” will be visually highlighted in a more charming manner. The typical Austrian salutation “Servus” will remain on the aircraft belly.

Austrian Airlines will include two new long-haul destinations in its portfolio starting in 2018. As of May 15, 2018, it will offer up to five weekly flights to Tokyo, and also fly to Cape Town twice each week effective October 27, 2018. The airline will operate a Boeing 777 for both flights. The new destinations are made possible by the addition of a “Triple Seven”, as this wide-bodied aircraft is called in the aviation business. Austrian Airlines will integrate the new jet in its long-haul fleet in 2018.

The Boeing 777 aircraft has a seating capacity of about 300 seats. At present, Austrian Airlines operates six Boeing 767 and five Boeing 777 jets in its long-haul fleet. The additional Boeing 777 increases its long-haul fleet to a total of twelve aircraft.

In addition to Economy and Business Class, passengers will also already be able to fly in Premium Economy to the new destinations (but first bookable as of September 2017). Starting this autumn, all long-haul aircraft will be gradually remodeled to enable the installation of Premium Economy seats. Passengers flying in “Premium Eco” have their own seats featuring a larger reclining angle, more seat spacing and a broader seating surface. Moreover, the screen for on-line entertainment is bigger than in the Economy Class, and catering is upgraded.

Flights from Vienna to Tokyo will only be offered in the summer flight schedule on Mondays, Tuesdays, Wednesdays, Fridays and Sundays. The flight duration to Tokyo at a distance of more than 9,100 kilometers is about 11 hours.

Flight service from Vienna to Cape Town will only be offered in the winter flight schedule on Tuesdays and Saturdays. The flight time from Vienna to Cape Town is about 11 hours 25 minutes. Tickets can be booked starting on October 27, 2017.

Images: Austrian Airlines.
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Lufthansa introduces its new blue livery

 

Lufthansa is planning to unveil its new livery on February 7 at 6:40 pm (CET) on Facebook Live. The social media unveiling will be followed the next day by a tour of a repainted Airbus A321 (D-AISP from Munich)) and a Boeing 747-8 (D-ABYA from Frankfurt) flying around Europe and Germany.

The carrier has removed its long-standing use of yellow.

The airline has issued these “sneak views”:

On February 3, 2018 Lufthansa published this photo of D-ABYA on social media:

Above Photos: Lufthansa.

"Wolfsburg", experimental livery

Copyright Photo Above: With this new livery, Lufthansa is divorcing itself from yellow, a long-time part of its livery as the secondary color. It has even had experimental liveries (above) where yellow was the primary color with white. Lufthansa Boeing 737-230 D-ABFW (msn 22127) ZRH (Rolf Wallner). Image: 935447.

Lufthansa aircraft slide show:

Video:

Air Canada introduces a new color scheme

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At three events held simultaneously across Canada in Toronto, Montreal and Vancouver, Air Canada on February 9, 2017 unveiled for its customers and employees, a bold new livery inspired by Canada for its entire fleet, elegant new uniforms for its employees, and a taste of some of the new onboard menu offerings that its customers can look forward to.

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Above Copyright Photo: TMK Photography. Boeing 787-8 Dreamliner C-GHPQ (msn 35257) at the Toronto (Pearson) event.

“Air Canada’s new livery signals a pivotal inflection point in our 80-year history,” said Benjamin Smith, President, Passenger Airlines at the event in Toronto, where the airline’s largest hub is located. “On the occasion of Canada’s 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced onboard offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline. On behalf of our 30,000 employees world-wide, it is a privilege to fly Canada’s flag, and we are proud to showcase some of the best of this nation’s talent as we continue to expand Air Canada’s horizons to fly to more than 200 destinations on six continents.”

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Above Copyright Photo: Gilbert Hechema. Airbus A321-211 C-GJWO (msn 1811) at the Montreal (Trudeau) event.

Air Canada’s fleet of 300 mainline and regional aircraft are being repainted in a bold black and white design that highlights its iconic red maple leaf encircled ensign, or “rondelle,” that returns to the tail of the flag carrier’s fleet after an absence of 24 years. Reflecting Canada’s vastness and contrasting seasons, with references to its wildlife and First Nations heritage, the new fleet livery was designed by international design firm Winkreative, headed by Canadian entrepreneur Tyler Brûlé. Following today’s events, the first three aircraft sporting this new livery will enter service immediately. Videos and photos of Air Canada’s Boeing 787 Dreamliner in the new livery are available here: aircanada.com/livery.

Airline Color Scheme - Introduced 2017

Above Copyright Photo: Air Canada Boeing 787-8 Dreamliner C-GHPQ (msn 35257) YUL (Gilbert Hechema). Image: 936904.

With the new livery providing a sleek, contemporary backdrop, Air Canada premiered elegant charcoal grey and black employee uniforms with red accents and accessories by Canadian designer Christopher Bates. The stylish uniforms combining urban chic and international flair complement the charcoal greys, natural tones and red accents featured in the new interior cabin design of Air Canada’s international fleet. The airline’s pilots, flight attendants, airport customer service agents and other uniformed personnel comprising approximately two-thirds of its 30,000 global workforce will start wearing their new uniforms later this year. Photos are available here: http://www.aircanada.com/uniform.

On hand at the event at Air Canada’s main hub in Toronto were Tyler Brûlé and Christopher Bates to celebrate with customers and employees, together with the airline’s award-winning culinary partner, British Columbia-based chef David Hawksworth, and world renowned Quebec-based sommelier, Véronique Rivest, both actively involved in developing Air Canada’s premium menu choices. Air Canada’s selection of Signature dishes, created by Chef Hawksworth, showcases the finest Canadian ingredients from across the country available since it was launched in October 2015 for Air Canada’s International Business Class customers. Air Canada’s new sommelier, Véronique Rivest, will expertly pair the dishes and develop Air Canada’s wine program with a selection of Canadian, old and new world wine that are changed seasonally to highlight the best wines to be enjoyed at 30,000 feet.

In addition, guests were treated to a sampling of some of the new onboard menu choices that will be available for Air Canada customers starting this April, including Lavazza premium Italian coffee that becomes the airline’s new coffee offering among its complimentary beverage selections for all customers, and Toronto-based Dufflet Pastries’ pumpkin spice loaf which will be featured on flights to Europe in Premium Economy and Economy Class cabins. Guests also sampled a selection of Quebec fine cheeses including Oka, camembert and cheddar, alongside freshly baked bread from Quebec artisanal bakery Première Moisson, paired with a Vineland Estates Winery white wine from Ontario’s Niagara region and Les Athlètes du Vin, a French Pinot Noir, both selected by sommelier Véronique Rivest, which will debut for Air Canada’s International Business Class customers in April.

In 2016, Air Canada significantly increased its global footprint with the launch of 28 new routes including 15 new international and 12 U.S. trans-border routes. With new service to Morocco, the airline joined the elite club of global carriers serving all six continents. In 2016, Air Canada and Air Canada Rouge started new services between Toronto-Seoul, Toronto-London Gatwick, Toronto-Prague, Toronto-Budapest, Toronto-Warsaw, Toronto-Glasgow, Montreal-Casablanca, Montreal-Lyon, Vancouver-Delhi, Vancouver-Brisbane and Vancouver-Dublin.

In 2017, Air Canada and Air Canada Rouge will continue its global strategic expansion and will launch new international services between Toronto-Mumbai, Toronto-Berlin, Toronto- Reykjavik, Montreal-Shanghai, Montreal-Algiers, Montreal-Marseille, Montreal- Reykjavik, Vancouver-Taipei, Vancouver-Nagoya, Vancouver-Frankfurt, and Vancouver-London Gatwick. Air Canada will also receive its first Boeing 737 MAX aircraft at the end of 2017, marking the start of its narrowbody fleet renewal program, to be followed in 2019 with the delivery of its first Bombardier C Series aircraft.

To date, Air Canada has taken delivery of 23 new Boeing 787 Dreamliners with 14 more planned by 2019 – all offering the new international cabin standard. In addition, the airline completed the reconfiguration of its entire Boeing 777 fleet of 25 aircraft with the state-of-the-art Dreamliner cabin configuration and inflight entertainment systems.

Air Canada continues to receive top honours, including being named the fastest growing brand among Canada’s largest companies and being recognized by Skytrax as the only Four Star international network carrier in North America. Air Canada, was also named in 2016 among Canada’s Top 100 Employers for a fourth year in a row.

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Top Photo and Images: Air Canada.

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Kuwait Airways introduces a new livery on its first Boeing 777-300 ER

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Kuwait Airways is getting ready to take delivery of its first Boeing 777-300 ER. The first, the pictured Boeing 777-369 ER 9K-AOC (msn 62561), has been rolled out of the paint shop in a new livery and logo. The brand is being refreshed from the current 1993 livery with the new aircraft. Kuwait has 10 copies on order.

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All Images: Kuwait Airways.

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Transaero Airlines to introduce a new livery

Transaero Airlines (Moscow) will soon introduce a new look with the delivery of this newly built Boeing 737-800.

Copyright Photo: Steve Bailey/AirlinersGallery.com. The pictured Boeing 737-8MC N1782B (msn 44435) first flew on March 25. The new airliner will be delivered as EI-RUR.

Transaero Airlines aircraft slide show: AG Airline Slide Show

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The painting of the first easyJet Airbus A319 in the new look

EasyJet (UK) (London-Luton) has issued this new video (below) on the painting of the pictured Airbus A319-111 G-EZDE (msn 3426) (above) in the new 2015 color scheme.

Above Copyright Photo: Terry Wade/AirlinersGallery.com. G-EZDE arrives at London (Gatwick) in the new livery.

Slide Show: The Top 100 Newsworthy Photos from AirlinersGallery.com.

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EasyJet today unveils its new livery


EASYJET  NEW PLANE LIVERY Pix.Tim Anderson

EasyJet (easyJet.com) (London-Luton) today (February 3) unveiled its new livery on the pictured Airbus A319-111 G-EZDE (msn 3426). The airline issued this statement:

EasyJet, the UK’s largest airline, has launched a new aircraft livery – the first change to the look of the airline’s iconic white and orange fleet since easyJet.com replaced the call center number on the fuselage in 1998.

There are two main design changes. EasyJet’s trademark orange has been extended from the tail fin on to the fuselage to create a larger space for the easyJet logo which is 15% bigger than before.

Secondly, an orange stripe reflecting the design language of easyJet’s advertising has been introduced on to the fuselage. This enables the easyJet logo to be reversed out of that color – in accordance with brand guidelines – and to give the plane a sleek, more modern look.‎ Finally, the “.com” has been dropped.

The airline currently has a fleet of 226 aircraft – a mixture of Airbus A319s and A320s. The new livery will feature on all new easyJet aircraft deliveries from April 2015. EasyJet has 197 Airbus A320 aircraft on order, the majority of which will replace older A319 aircraft currently in the fleet.

In addition, younger planes in easyJet’s fleet will have the new livery applied when they ‎are scheduled to be repainted, typically every six years. Taken together this means 29 aircraft will be flying with the new look by the end of 2015 and 50% of the fleet will sport the new livery by the end of 2017.

A specialist team is needed to repaint an aircraft which takes around seven days on average.

During easyJet’s 19 year history there have been only two aircraft styles. The first, seen in 1995 on easyJet’s first aircraft, was different to anything else flying as it advertised the booking number along the fuselage in giant lettering. The second, which entered service in 1998, displayed easyJet.com across the fuselage which reflected the important move the airline made to online booking.

Photo: EasyJet (UK).

Video: The painting of the first aircraft by easyJet:

EasyJet (UK) aircraft slide show:

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