Avianca Brazil (OceanAir Linhas Aereas dba) (Sao Paulo) has been invited to join the Star Alliance as part of Avianca (Bogota) membership. On December 13, the Chief Executive Board of Star Alliance agreed to extend Avianca’s membership of the Alliance to include its partner Avianca Brazil. The unanimous decision marks the first step in Star Alliance’s strategy to secure its position in the Brazilian market following current member airline TAM’s decision to leave the Alliance as a consequence of its merger with LAN.
As a first step in the integration process, experts from Avianca Brazil, the Star Alliance member carriers serving Brazil and Star Alliance management will jointly work on enhancing Avianca Brazil’s network. The aim is to facilitate seamless connections via the major hubs in São Paulo – Guarulhos and Rio de Janeiro – Galeão/Antônio Carlos Jobim.
Avianca Brazil is expected to join the alliance in 2014.
Top Copyright Photo: Rodrigo Cozzato/AirlinersGallery.com. Avianca Brazil’s Airbus A318-121 PR-ONG (msn 3438) departs from Sao Paulo (Guarulhos). Bottom Copyright Photo: Avianca Brazil.
Avianca’s (Bogota) CEO German Efromovich gave an interview in Spanish to the Colombian newspaper La Republica. In the interview the CEO talked about the Avianca-TACA merger and what would happen to subsidiaries OceanAir and AeroGal. OceanAir will assume the Avianca brand in Brazil while AeroGal will retain its own brand in Ecuador.
Copyright Photo: Brian McDonough. Please click on photo for full view, information and other photos.
Copyright Photo: Bruce Drum. Please click on photo for full view, information and other photos.
Grupo TACA (TACA International) (Transportes Aereos del Continente Americano) (San Salvador) and Avianca (Aerovias del Continente Americano) (Bogota) and all of the subsidiary airlines within the two groups will be merged into one single holding company. The Avianca owners (National Federation of Colombia Coffee Growers and the Synergy Group) will control two-thirds of the new holding company. The Grupo TACA owners will control the remaining one-third of the shares of the new holding company. All airlines will retain their independent brands (however Avianca was consolidating its brands) but each will become subsidiaries of the new holding company.