Tag Archives: 2314

JetBlue Airways celebrates 15 years of flying with a new values logo jet


JetBlue Airways (New York) has repainted its Airbus A320-232 N598JB (msn 2314) in a new 15th Anniversary special color scheme that features keywords that represents the values of the company.

The pictured N598JB is now flying in the system (it departed Fort Lauderdale/Hollywood this morning bound for Lima, Peru) emblazoned with the five founding values across the fuselage and a brand new name: Bluemanity!

Later on February 17 JetBlue issued this statement:

JetBlue Airways today (February 17) unveiled its newest unique plane design, dedicated to JetBlue’s 16,000 crewmembers, and emblazoned with the values they share as they go above and beyond every day inspiring humanity. The salute comes as JetBlue celebrates 15 years this month of forging a uniquely contrarian path in air travel, originating with the same values that define the airline today.

The new livery, which has been applied to a JetBlue Airbus A320, features a word cloud of JetBlue’s mission of “Inspiring Humanity” and the core values that continue to set it apart: Safety, Caring, Integrity, Passion and Fun.

“In all our JetBlue cities, there are amazing stories of crewmembers going above and beyond to help our Customers and one another,” said Mike Elliott, senior vice president, people. “This plane with our values proudly displayed across the fuselage is a tribute to all JetBlue crewmembers, the best in the industry, who take our mission to inspire humanity and make it real every day.”

Bluemanity joins JetBlue’s fleet of 206 aircraft immediately, and flies as a symbol of appreciation to all those crewmembers who will ever touch it as it makes its way across our network.

Design Inspired by Jaelyn

The idea to honor crewmembers was inspired by a story that demonstrates JetBlue’s unique culture in action. In 2013, several crewmembers in Tampa stepped up to help the young granddaughter of one of their own who was facing a life-threatening heart condition called myocarditis. After Tech Ops crewmembers across the network held a fundraiser, $3,000 of the funds were stolen from a crewmember’s car. The event moved the entire community to rally around the little girl on her journey to a new heart.

JetBlue design inspired by Jaelyn

Next to the forward door of the aircraft, every customer who boards will see the symbol “Design Inspired by Jaelyn.” The emblem serves as a dedication to little Jaelyn, her new heart, and the crewmembers and their families who made it possible.

Continuing a contrarian model

Since JetBlue inaugurated service between New York’s John F. Kennedy International Airport (JFK) and Fort Lauderdale-Hollywood, Florida, with two daily nonstop flights on February 11, 2000, it quickly became known for its differentiated customer-focused approach, disrupting the traditional airline model during a difficult period for legacy airline carriers.

Today, JetBlue operates more than 825 daily flights to 87 destinations across the United States, the Caribbean, and Central and South America with a fleet of more than 200 aircraft, and continues to challenge industry standards. JetBlue offers the most legroom of any airline in coach(a), free seatback entertainment, unlimited free snacks and free Fly-Fi broadband internet. Even with these features, the airline recognizes the most powerful differentiator is the dedicated individuals who support their customers every day with safety, caring, integrity, passion, and fun.

Top Copyright Photo: Derin Allard/AirlinersGallery.com. Airbus A320-232 N598JB (msn 2314) arrives at Long Beach with the new design to celebrate 15 years of flying.

Below Photo: JetBlue Airways.

JetBlue A320-200 N598JB (15-15th Anniversary)(Tail)(JetBlue)(LRW)

JetBlue Airways aircraft slide show: AG Airline Slide Show

Video: By JetBlue Airways.

<p><a href=”https://vimeo.com/119853660″>JetBlue N598JB</a> from <a href=”https://vimeo.com/user19954503″>Bruce Drum</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

AG Watch us grow



JetBlue’s pilots to use Electronic Flight Bags (iPads) in the cockpit

JetBlue Airways (New York) has received Federal Aviation Administration (FAA) approval to give all pilots custom-equipped iPads that will add more real-time capabilities in the cockpit and save fuel by eliminating the heavy paper manuals that all pilots carry.

iPad (Apple)

Copyright Photo: Apple.

Following a successful trial phase with approximately 60 pilots over several months, JetBlue already has begun giving all 2,500 pilots a fourth-generation 16 GB Wi-Fi capable Apple iPad. While JetBlue has been approved for a decade to use a PC-based laptop in the cockpit – called an Electronic Flight Bag (EFB) – the iPads will offer new capabilities and conveniences, especially as JetBlue implements Ka-Band satellite Wi-Fi.

“We are one step closer to a paperless cockpit,” said Jeff Martin, senior vice president of operations for JetBlue. “The iPads will have real-time weather capability and the ability to update safety and flight documents securely,” Martin said. “We expect to add digital chart capability, once it is approved.”  With JetBlue’s coming Ka-band satellite capability enabled by LiveTV, pilots will be able to download weather imagery in seconds, while the same download might take several minutes with other systems.

“Our pilots will have the fastest real-time images in the air,” Martin said. JetBlue’s pilots will use WSI Optima application for weather briefings, the Comply365 app for digital documents and the AeroData DFP app for aircraft performance and weight and balance calculations. The Comply365 solution will be used throughout JetBlue. JetBlue is currently evaluating digital charting providers for implementation at a later date.

“Pilots will be able to make decisions to help improve the customer experience, such as having a more robust weather briefing that can be used to update customers during the flight about what to expect en route,” Martin said. JetBlue will implement iPad use during the next three months to ensure a safe transition.

Top Copyright Photo: Bruce Drum/AirlinersGallery.com. Airbus A320-232 N598JB (msn 2314) with the Plaid tailfin departs runway 27R at Fort Lauderdale-Hollywood International Airport.

Jet Blue Airways: AG Slide Show

JetBlue reports net income of $45 million in the third quarter

JetBlue Airways Corporation (JetBlue Airways) (New York) reported its results for the third quarter 2012:

  • Operating income for the quarter was $113 million, resulting in an 8.6% operating margin, compared to operating income of $108 million and a 9.0% operating margin in the third quarter of 2011.
  • Pre-tax income of $73 million in the third quarter.  This compares to pre-tax income of $56 million in the third quarter of 2011.
  • Net income for the third quarter was $45 million, or $0.14 per diluted share.  This compares to JetBlue’s third quarter 2011 net income of $35 million, or $0.11 per diluted share.

Operational Performance

JetBlue reported record operating revenues in the third quarter of $1.3 billion, an increase of 9.4% versus the same period last year. Revenue passenger miles for the third quarter increased 8.9% to 9.07 billion on a capacity increase of 8.6%, resulting in a third quarter load factor of 84.8%, an increase of 0.3 points year over year.

Yield per passenger mile in the third quarter was 13.15 cents, up 0.8% compared to the third quarter of 2011.  Passenger revenue per available seat mile (PRASM) for the third quarter 2012 increased 1.1% year over year to 11.15 cents and operating revenue per available seat mile (RASM) increased 0.7% year over year to 12.21 cents.

Operating expenses for the quarter increased 9.8%, or $108 million, over the prior year period.  JetBlue’s operating expense per available seat mile (CASM) for the third quarter increased 1.1% year-over-year to 11.16 cents.

Excluding fuel, CASM increased 3.7% to 6.67 cents, driven primarily by higher maintenance expense due to the aging of JetBlue’s fleet.

Fuel Expense and Hedging

JetBlue continued to hedge fuel to manage price volatility. Specifically, during the third quarter JetBlue hedged approximately 27% of its fuel consumption and additionally managed approximately 18% of its fuel consumption using fixed forward price agreements (FFPs), resulting in a realized fuel price of $3.17 per gallon, a 2% decrease over third quarter 2011 realized fuel price of $3.25.  JetBlue’s fuel expense reflects approximately $2 million in gains on fuel hedges settling during the third quarter.

JetBlue has hedged approximately 27% of its fourth quarter projected fuel requirements using a combination of collars, crude call options, and jet fuel swaps.  In addition, JetBlue has managed approximately 19% of its fourth quarter projected fuel consumption using FFPs. Based on the fuel curve as of October 19th, JetBlue expects an average price per gallon of fuel, including the impact of hedges, FFPs and fuel taxes, of $3.25 in the fourth quarter and $3.22 for the full year 2012.

Balance Sheet Update

JetBlue ended the third quarter with approximately $1.1 billion in unrestricted cash and short term investments.  Since December 31, 2011, JetBlue has increased the number of unencumbered A320 aircraft to seven and decreased the total debt balance by approximately $213 million.

Fourth Quarter and Full Year Outlook

For the fourth quarter of 2012, CASM is expected to increase between 2.0% and 4.0% over the year-ago period.  JetBlue expects roughly half of this year over year increase to be driven by maintenance expense.  Excluding fuel, CASM in the fourth quarter is expected to increase between 2.0% and 4.0% year over year.

CASM for the full year is expected to increase between 1.5% and 3.5% over full year 2011.  Excluding fuel, CASM in 2012 is expected to increase between 2.0% and 4.0% year over year.

Capacity is expected to increase between 5.0% and 7.0% in the fourth quarter and to increase between 7.0% and 9.0% for the full year.

On the aircraft side, Jetblue is scheduled to take delivery of four Airbus A320s and  one Embraer ERJ 190 before the end of the year. All four A320s will be paid in cash as it is believed this is best for the ROIC (Return On Investment Commitment).

Copyright Photo: Stephen Tornblom. Airbus A320-232 N598JB (msn 2314) at the New York (JFK) hub presents a nice ramp portrait in the Barcode tail design.

JetBlue Airways: