Spirit Airlines (Fort Lauderdale/Hollywood) is taking a different approach than Delta Air Lines and other U.S. airlines for its reward program. The ultra low-fare airline issued this statement:
Spirit Airlines will be offering up to 1,000 bonus miles to all FREE SPIRIT® members who book flights for less than $100 each way*. The tiered bonus structure is designed to award the most miles to customers who book the lowest possible fares, and will be available for any flight purchased today through April 15, 2014 (see chart below).
“We see an increasing trend in other airlines switching to an elitist frequent flier reward system that essentially favors customers who have deeper wallets and can spend more money on their flights,” explains Bobby Schroeter, Vice President of Consumer Marketing. “Our FREE SPIRIT® program rewards customers based on their loyalty and we firmly believe that the more money we save our customers, the more loyal they will be.”
One-way Flight Price* | Bonus Miles |
less than $36 | 1000 |
$36 – $65 | 500 |
$66 – $99 | 250 |
Copyright Photo: Ton Jochems/AirlinersGallery.com. Airbus A320-232 N605NK (msn 4548) lands in Las Vegas.