El Al Israel Airlines (Tel Aviv) has announced it will start a new low-fare subsidiary to compete against the low fare airlines like Ryanair and easyJet that are now flying to Israel. The new subsidiary will be called Up and will be assigned five Boeing 737-800s. Operations are due to be launched on March 30, 2014 from Tel Aviv to Berlin, Budapest, Kiev, Larnaca and Prague according to the Jerusalem Post.

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Top Copyright Photo: Rolf Wallner/AirlinersGallery.com (all others by El Al). El Al’s Boeing 737-85P 4X-EKH (msn 35485) taxies at Zurich.

El Al: