Brussels Airlines‘ (Brussels) CEO Bernard Gustin revealed the new commercial strategy of Brussels Airlines. In recent months, the airline has been working hard on the improvement of its productivity and decreased by 10 percent its cost structure. At the same time the company invested heavily in service and comfort for its passengers. The efforts led to a significant passenger growth, increased passenger satisfaction and improved profitability. This has allowed the company to invest in the expansion of its network. This spring and summer several new routes will be added to the Brussels Airlines schedule. Therefore two additional Airbus A319 aircraft will be added to the fleet over the following months.
In total nine new summer destinations were announced, as well as two new year-round destinations. It is the largest network expansion in the history of the company. With Ajaccio, Athens, Bari, Bastia, Cagliari, Figari, Malta, Montpellier and Seville, the airline is adding popular summer holiday destinations to its portfolio. The new year-round services to Krakow and Warsaw illustrate a strong investment in the Polish market. The flight frequencies to several existing destinations (Florence, Palermo, Marseille, Catania and Madrid) will also be increased, which results in a total of 400,000 additional seats offered in 2014.
Copyright Photo: Paul Denton/AirlinersGallery.com. Airbus A319-113 OO-SSP (msn 644) climbs away from Geneva.