Tag Archives: A6-EEU

Photo: Emirates Airline Airbus A380-861 A6-EEU (msn 147) (Destination Dubai) ZRH (Andi Hiltl). Image: 958910.

Copyright Photo: Emirates Airline Airbus A380-861 A6-EEU (msn 147) (Destination Dubai) ZRH (Andi Hiltl). Image: 958910.

Emirates aircraft photo gallery:

Emirates does it again, scaling up and circling around the Burj Khalifa to put Expo 2020 Dubai on top of the world’s travel agenda

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Emirates made this announcement:

Keeping with Dubai’s ‘nothing is impossible’ spirit, Emirates is soaring up and around the Burj Khalifa for another edition of its viral ad campaign, this time taking it one spectacular step further with the masterful addition of the iconic Expo 2020 Dubai A380. Emirates hit the global headlines and social media feeds of millions in August 2021 when it took its brand message to new heights atop the Burj Khalifa.

 

Photo: The brave stuntwoman is standing at the pinnacle of the Burj Khalifa by Emaar once again, holding up message boards with an invitation to visit the world’s greatest show, Expo 2020 Dubai, on the iconic Emirates A380.

This time, the brave stuntwoman is standing at the pinnacle of the Burj Khalifa by Emaar once again, holding up message boards with an invitation to visit the world’s greatest show, Expo 2020 Dubai, on the iconic Emirates A380. She then gestures to her ‘friend’, the eye- catching Emirates A380 wearing the Expo 2020 Dubai livery, which gracefully soars in the background as she stands firmly on the spire of the world’s tallest building. The ad also features dynamic aerial views of Dubai and its iconic skyline, and culminates in a flypast over the impressive Al Wasl dome at the Expo 2020 Dubai site.

Sir Tim Clark, President Emirates Airline said: “Now at the halfway mark of its six-month run, the excitement and momentum around Expo 2020 Dubai remain strong. Our latest campaign boldly carries the Expo message and invites people to come and experience what is truly the world’s greatest show. There is nowhere else right now that offers the raft of attractions, top-class entertainment and music, riveting sports, vibrant country and themed pavilions, a thriving culinary scene and much more – all in one place. Dubai and the Expo are already top attractions and our aim is to give global travelers even more reasons to choose Emirates and Dubai for their upcoming winter and spring holidays.”

Photo: The Emirates Expo 2020 Dubai A380 gracefully soars in the background as the stuntwoman stands firmly on the spire of Burj Khalifa by Emaar.

While the ad looked like it was shot effortlessly, the whole project involved in-depth planning and meticulous execution involving stakeholders across Dubai’s aviation eco-system, with a strong focus on safety at every juncture when conducting the low flying manoeuvres.

The carefully choreographed flypast involved the A380 flying at a low altitude of only 2,700 feet, the exact height of Burj Khalifa by Emaar. The aircraft also flew at a very low speed of 145 knots. To put that into perspective, the average cruising speed of an A380 is around 480 knots. The low speed ensured the aircraft could efficiently and continuously circle around the Burj Khalifa and achieve a tight radius without drifting away. In total, the Emirates A380 circled the Burj Khalifa 11 times to get a right selection of shots for the ad.

The aircraft also appeared as if it was flying very close to the stuntwoman as she was standing on the Burj, when in fact it was over a half a mile away.

Photo: While the ad looked like it was shot effortlessly, the whole project involved in-depth planning and meticulous execution involving stakeholders across Dubai’s aviation eco-system, with a strong focus on safety.

During the planning stages, Emirates pilots, Flight Operation teams, Air Traffic Controllers, helicopter pilots, drone operators and the filming teams, the Emirates marketing team, the Emaar team, regulatory teams as well as the UAE GCAA and DCAA worked closely to discuss and deliberate every detail and aspect of the mission, choreographing the flight plan, running risk assessments, accounting for air traffic, areas over flown, as well as gauging potential wind and weather conditions in order to secure the necessary approvals. Pilots also trained multiple times in the A380 flight simulator to ensure every visual reference point was covered and tested and every manoeuvre checked prior to the mission. The simulator visits also helped establish the way all stakeholders would communicate during the flypasts and filming to ensure everyone was operating in a safe environment.

In addition, the team closely liaised with Dubai ATC to ensure that all activity was protected by blocking the airspace through a Temporary Restricted Area during all of its holding patterns.

The filming and low flypasts were conducted on 13 and 14 October 2021, and the timings of the flights were scheduled outside of the peak departures window at Dubai International as a further measure to mitigate any risk.

The new global multi-channel campaign will run in 12 languages, debuting across 19 countries covering TV, cinema, digital and social media platforms. The ad is part of a wider USD $20 million commitment Emirates has made to help create awareness, generate excitement and ultimately drive more visits to Dubai and Expo 2020 Dubai.

Since Dubai reopened for business and tourism in July 2020, the airline has run close to 15 major global and regional brand and tactical campaigns across 25 countries, starting with its ‘Dubai is Open’ campaign; its partnership with celebrity powerhouse Chris Hemsworth promoting Expo 2020 Dubai’s endless possibilities ahead of the event’s opening date; both its “Emirates crew on Burj Khalifa” ads and its latest winter campaign highlighting the plethora of activities Dubai has to offer for travellers seeking to escape the cold.   The airline has also promoted Expo 2020 Dubai through a number of global tactical campaigns, including complimentary day passes for every ticket booked, earning Skywards Miles for time spent in Dubai during the Expo period, early bird discounts, family and SME offers, amongst other special promotions.

Running until 31 March 2022, Expo 2020 Dubai brings the world together, hosting spectacular events that have encouraged repeat visitation, as it provides a platform for collaboration, showcasing human advances and the latest in technology, culture, art music, gastronomy, sports and much more, in addition to over 190 country pavilions to see and experience.

Top Copyright Photo: Emirates Airline Airbus A380-861 A6-EEU (msn 147) (Be part of the magic – Dubai Expo) LAX (Michael B. Ing). Image: 955584.

Emirates aircraft slide show:

Emirates aircraft photo gallery:

Emirates Group reports a half-year net loss of AED 5.7 billion ($1.6 billion)

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Emirates Group released this financial report:

  • Group: Revenue up 81% to AED 24.7 billion (US$ 6.7 billion), and loss of AED 5.7 billion (US$ 1.6 billion) after last year’s loss of AED 14.1 billion (US$ 3.8 billion). Substantially improved results reflect recovery across all business segments and easing of COVID-19 pandemic travel restrictions worldwide.
  • Emirates: Revenue up 86% to AED 21.7 billion (US$ 5.9 billion), and loss of AED 5.8 billion (US$ 1.6 billion) compared to AED 12.6 billion (US$ 3.4 billion) loss for the same period last year. Revenue recovery supported by increasing passenger demand and continuous strong cargo business.
  • dnata: Revenue up 55% to AED 3.7 billion (US$ 1 billion), profit of AED 85 million (US$ 23 million) after last year’s loss of AED 1.5 billion (US$ 396 million), as operations across all dnata business units globally recover from the substantial impact of COVID-19.

 

The Emirates Group today announced its half-year results for its 2021-22 financial year.

Group revenue was AED 24.7 billion (US$ 6.7 billion) for the first six months of 2021-22, up 81% from AED 13.7 billion (US$ 3.7 billion) during the same period last year. This strong revenue recovery was underpinned by the easing of travel restrictions worldwide and the corresponding increase in demand for air transport as countries progressed their COVID-19 vaccination programs.

The Group is reporting a 2021-22 half-year net loss of AED 5.7 billion (US$ 1.6 billion), substantially improved from its AED 14.1 billion (US$ 3.8 billion) loss for the same period last year.

The Group also reported an EBITDA of AED 5.6 billion (US$ 1.5 billion), a dramatic turnaround from a negative AED 43 million (US$ 12 million) EBITDA during the same period last year, illustrating its strong return to operating profitability.

The Group continued to maintain a healthy cash position which stood at AED 18.8 billion (US$ 5.1 billion) on 30 September 2021, compared to AED 19.8 billion (US$ 5.4 billion) as on 31 March 2021.

His Highness (HH) Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group said: “As we began our 2021-22 financial year, COVID-19 vaccination programs were being rolled out at unprecedented scale around the world. Across the Group, we saw operations and demand pick up as countries started to ease travel restrictions. This momentum accelerated over the summer and continues to grow steadily into the winter season and beyond.

“Our cargo transport and handling businesses continued to perform strongly, providing the bedrock upon which we were able to quickly reinstate passenger services. While there’s still some way to go before we restore our operations to pre-pandemic levels and return to profitability, we are well on the recovery path with healthy revenue and a solid cash balance at the end of our first half of 2021-22.

Sheikh Ahmed added: “We would like to thank our customers for their continued support, as well as all our aviation and travel industry stakeholders and partners for their efforts that have made it possible for international air travel to resume safely and smoothly.”

“Our ability to pivot and pull through the toughest period in our history to date, can be attributed to Emirates’ and dnata’s strong brands, high quality products and services, digital and innovation capabilities, and our amazing people. We intend to continue investing in these core areas to take our business into the future, together with the leaner processes and new technology capabilities that we’ve implemented in the past months.”

The Emirates Group has been able to tap on its own strong cash reserves, and access funding through its Owner and the broader financial community to support its business needs through the unprecedented challenges wrought on the aviation and travel industry by COVID-19. In the first half of 2021-22, its Owner further injected AED 2.5 billion (US$ 681 million) into Emirates by way of an equity investment and they continue to support the airline on its recovery path.

The Emirates Group’s employee base, compared to 31 March 2021, dropped marginally by 2% to an overall count of 73,571 at 30 September 2021. In line with the expected ramp up in capacity and business activities in the coming months, Emirates and dnata have embarked on targeted recruitment drives to support its requirements, prioritizing the rehiring of employees previously on furlough or made redundant.

Emirates airline

During the first six months of 2021-22, Emirates took delivery of 2 new A380s and retired 2 older aircraft from its fleet as part of its long-standing strategy to improve overall efficiency, minimize its emissions footprint, and provide high quality customer experiences.

With a clear focus on restoring its passenger network and connections through its Dubai hub, Emirates responded with agility whenever travel restrictions lifted to restart services or layer on additional flights. In July, it launched services to Miami, a new destination, and during the first half of 2021-22, Emirates also activated codeshare and interline partnerships with Airlink, Aeromar, Azul, Cemair and South African Airways to expand connectivity options for customers.

By September 30, 2021, the airline was operating passenger and cargo services to 139 airports, utilizing its entire Boeing 777 fleet and 37 A380s.

Emirates also continued to introduce initiatives that improve travel experience, boost customer confidence, and enable secure and efficient operations. In June, Emirates became the first airline to sign up for the worldwide implementation of the IATA Travel Pass, in addition its ongoing investments in additional biometric and other digital verification technologies at Dubai Airport.

For its premium customer and frequent flyers, Emirates reinstated more of its signatures Lounge and Chauffeur Drive services at key airports outside of Dubai, and it also launched an online subscription platform “Skywards+”, to offer its 27 million members easy access to customized rewards and privileges.

Overall capacity during the first six months of the year increased by 66% to 16.3 billion Available Tonne Kilometers (ATKM) due to a substantially expanded flight program as more countries eased travel and flight restrictions. Capacity measured in Available Seat Kilometers (ASKM), more than tripled by 250%, whilst passenger traffic carried measured in Revenue Passenger Kilometers (RPKM) was up by 335% with average Passenger Seat Factor recovering to 47.9%, compared with last year’s pandemic figure of 38.6%.

Emirates carried 6.1 million passengers between 1 April and 30 September 2021, up 319% from the same period last year. The volume of cargo uplifted at 1.1 million tonnes has increased by 39%, which brings the business back to 90% of pre-pandemic (2019) levels by volume handled. This shows Emirates Skycargo’s outstanding agility and ability to meet the requirements of its customers whether it be for the transport of vaccines and pharmaceuticals, essential goods like food and perishables, or champion horses and high performance cars.

In the first half of 2021-22, Emirates Skycargo boosted its pharma cool chain handling infrastructure with the addition of 94 cool room pallet positions to its existing EU GDP compliant infrastructure at Dubai airport. Emirates Skycargo continues to support the global roll-out of COVID-19 vaccines, having carried over 150 million doses through its Dubai hub by July 2021.

In the first half of the 2021-22 financial year, Emirates loss was AED 5.8 billion (US$ 1.6 billion), compared to last year’s loss of AED 12.6 billion (US$ 3.4 billion). Emirates revenue, including other operating income, of AED 21.7 billion (US$ 5.9 billion) was up 86% compared with the AED 11.7 billion (US$ 3.2 billion) recorded during the same period last year. The strong revenue recovery reflects quick return of passenger demand wherever flight and travel restrictions were eased around the world.

Emirates operating costs increased by 22% against an overall capacity growth of 66%. Fuel costs more than doubled compared to the same period last year. This was primarily due to an 81% higher fuel uplift in line with substantially increased flight operations during the six-month period up to end of September, and also an increase in average oil prices. Fuel, which was the largest component of the airline’s operating cost in pre-pandemic reporting cycles, accounted for 20% of operating costs compared to only 11% in the first six months of last year.

Driven by the significant increase in operations during the six months, Emirates’ EBITDA recovered to AED 5.0 billion (US$ 1.4 billion) compared to AED 290 million (US$ 79 million) for the same period last year.

dnata

dnata’s businesses in cargo and ground handling, catering and retail, and travel services saw demand return quickly wherever pandemic-related flight and travel restrictions were eased. Demonstrating the agility and capability of its highly skilled teams, dnata was able to respond quickly to customer needs with high quality services – from supporting its airline customers in reinstating flight operations safely and smoothly, to helping customers book their long-awaited travel plans.

dnata also continued to invest in critical infrastructure to deliver more efficient world class services to its customers. In the first six months of 2021-22, dnata opened a 5,000 square meter workshop dedicated to providing advanced maintenance for airside passenger buses at Dubai airport.

dnata’s revenue, including other operating income, was AED 3.7 billion (US$ 1 billion), a 55% increase compared to AED 2.4 billion (US$ 644 million) last year.

Overall profit for dnata is AED 85 million (US$ 23 million), compared to last year’s loss of AED 1.5 billion (US$ 396 million).

dnata’s airport operations remains the largest contributor to revenue with AED 2.5 billion (US$ 688 million), a 52% increase as compared to the same period last year. Across its operations, the number of aircraft handled by dnata increased sharply by 116% to 222,668, and it handled 1.4 million tonnes of cargo, up 9%.

dnata’s flight catering and retail operation, contributed AED 766 million (US$ 209 million) to its revenue, up 80%. The number of meals uplifted doubled to 16.6 million meals for the first half of the financial year after last year’s 8.3 million.

dnata’s travel division contributed AED 147 million (US$ 40 million) to revenue after AED 95 million (US$ 26 million) for the same period last year, up 55%. The division reported an underlying total transactional value (TTV) sales of AED 726 million (US$ 198 million), after an exceptional negative TTV of AED 246 million (US$ 67 million) for the same period last year which was caused by the significant volumes of refunds and pay-out in cancelled customer bookings at the beginning of the pandemic in 2020.

Top Copyright Photo: Emirates Airline Airbus A380-861 A6-EEU (msn 147) (Dubai Expo – Oct 2021 – Mar 2022) ZRH (Rolf Wallner). Image: 955680.

Emirates aircraft slide show:

Emirates aircraft photo gallery:

Photo: Emirates Airline Airbus A380-861 A6-EEU (msn 147) (Dubai Expo – Oct 2021 – Mar 2022) ZRH (Rolf Wallner). Image: 955680.

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Copyright Photo: Right side: Emirates Airline Airbus A380-861 A6-EEU (msn 147) (Dubai Expo – Oct 2021 – Mar 2022) ZRH (Rolf Wallner). Image: 955680.

 

Photo: Emirates Airline Airbus A380-861 A6-EEU (msn 147) (Be part of the magic – Dubai Expo) CDG (Manuel Negrerie). Image: 955380.

"Be part of the magic" (left) - Dubai Expo

Copyright Photo: Emirates Airline Airbus A380-861 A6-EEU (msn 147) (Be part of the magic – Dubai Expo) CDG (Manuel Negrerie). Image: 955380.

The painting of A6-EEU:

Emirates unveils an A380 “Dubai Expo” special livery, will restore the Gatwick route on December 10

Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has revealed a head-turning A380 livery dedicated to further carrying the global event’s messages worldwide.

The special livery is painted on the pictured A6-EEU.

A bold departure from the airline’s traditional white and gold paint scheme, this bright blue aircraft livery features large-scale graphics in vivid green, orange, pink, purple and red, which run across the fuselage and all the way up to the tail and fin interlaced with the distinct ring-shaped Expo 2020 Dubai logo. Special ‘Dubai Expo’ and ‘Be Part of the Magic’ messages run across both sides of the A380 fuselage. The engine cowls also carry the Expo 2020 Dubai messages and dates of the event.

In addition, the brave Burj Khalifa stuntwoman who appeared in the recent viral Emirates ad, carries an invitation to visit the event on both sides of the aircraft, holding a message board that says: ‘See you there’ and ‘Dubai Expo Oct-Mar 2022’.

The iconic Emirates red belly branding, which can be only seen when the aircraft is flying overhead, has been replaced by the opportunity themed orange ‘Dubai Expo’ branding, further increasing the event’s visibility and awareness as it flies to the airline’s A380 network over the course of the next 6 months.

The new A380 livery was designed, painted, produced and installed in-house by the teams at Emirates. The livery was not just a decal, but a complete paint project, and is by far the largest one the airline has ever embarked on. A great deal of planning and ingenuity was involved to ensure the distinct livery design was brought to life and flawlessly executed.

The paint on A6-EEU, the aircraft chosen for the livery, was completely stripped. After that, eleven colors were applied on the aircraft in a careful, methodically sequenced manner. A ‘wild spray method’, electrostatic spray guns and conventional cup guns were used to put on the different colors, using over 2,500 sqm of tracing and masking material. All of the stencils and tracing guides were produced in-house by the airline’s UV printer and graphics workshop, and took numerous hours to fabricate and complete. The Emirates Engineering Aircraft Appearance Centre teams skillfully worked through the challenges of fine-tuning the outlines and masking to convert the designs onto a three dimensional aircraft, in addition to managing the contrasting colors and intricate background shades in this unique livery.

Decals were then applied on the engine cowls and, as well as the image of the Emirates Cabin crew holding the message boards adjacent to the aircraft’s exits.

The process of painting the livery design and applying the decals took 16 days and 4,379 man-hours to complete.

Emirates has a long tradition of showcasing special liveries on its Airbus A380 and Boeing 777 fleet, and in the last five years alone, close to 50 unique designs and 100 liveries have been brought to life by the team at the airline. Special liveries have helped pay a special tribute and carry the legacy of the late HH Sheikh Zayed bin Sultan Al Nahyan; bring sports fans closer to their favorite clubs, players and global tournaments; spread the UAE’s message of tolerance and multi-culturalism; raise awareness of the illegal wildlife trade, and much more. The innovative work done on the liveries has kept travelers, plane-spotters and the general public looking to the skies for inspiration.

The new Expo 2020 Dubai livery will appear on three Emirates A380 aircraft to help visually tell the story and reaffirm the themes of one of the largest global events to take place since the onset of the pandemic. The distinctive blue Expo aircraft will join the 40 other special liveries dedicated to Expo 2020 Dubai, which have collectively flown to over 130 destinations across the Emirates network since 2018.

The new livery will wow travelers and drive the Expo 2020 Dubai message when it heads to Los Angeles on 29 September.

Expo 2020 Dubai is the first World Expo ever hosted in the Middle East, Africa and South Asia (MEASA) region, and will run from October 2021 to March 2022. Its six-month program is packed with experiences to suit all ages and interests, including a rich line-up of themed weeks, entertainment, and edutainment. Art and culture fans as well as food and technology enthusiasts can explore exhibits, workshops, performances, live shows and more. Visitors can also drop by their national pavilion for a taste of home or experience the 190 other country pavilions. Emirates will be showcasing its own pavilion focused on the future of commercial aviation.

In other news, the company will restore the Dubai – London Gatwick route on December 10.