IAG has issued this statement:
LEVEL’s first flight took off from Barcelona to Los Angeles at 1540 CET/1440 BST on June 1, 2017.
The inaugural flight on International Airlines Group’s (IAG) longhaul low cost airline brand will arrived in LA at 1955 (local time) completely full with 314 passengers on board a new Airbus A330-200. Flights to LA will operate twice per week and tomorrow LEVEL will commence its three per week service to San Francisco (Oakland).
This is Spain’s first longhaul low cost operation and is the first step towards LEVEL’s expansion from other European cities. More than 134,000 tickets have been sold since its launch on March 17.
At Barcelona airport, Willie Walsh, IAG’s chief executive said: “This is the start of a fantastic new adventure for IAG. LEVEL’s sales are well ahead of our expectations in all markets. The brand has resonated with a new audience, many of whom are flying longhaul for the first time.
“In 2018, LEVEL will increase its fleet to five aircraft and we are considering other European bases for the operation.
Flights on LEVEL can be booked via the websites of its sister airlines Iberia and Vueling in addition to flylevel.com. Customers from across Spain and Europe can book flights on both airlines to Barcelona which connect onto LEVEL’s longhaul network with a single ticket. LEVEL has also launched a codeshare agreement with American Airlines on flights between Barcelona and the US.
Photos: IAG. Airbus A330-202 EC-MOY (msn 1784) is the first LEVEL-painted aircraft.
International Airlines Group (IAG) is launching LEVEL – a new low cost longhaul airline brand that will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana.
LEVEL will fly two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 21 premium economy seats. Initially it will be operated by Iberia’s flight and cabin crew and will create up to 250 jobs based in Barcelona.
Barcelona has been chosen as the first European city for the launch of IAG’s new operation but LEVEL will look to expand its flights from other European cities.
Fares start from €99/US$149 one way.
Checked luggage (in addition to a free cabin bag), meals, seat selection and the latest movie releases will be complimentary for customers flying in premium economy. Those travelling in economy can chose what they want to buy based on a menu of choices. All customers will have access to next generation inflight technology with a wide range of onboard entertainment options. High speed internet connectivity will be available with prices starting at €8.99.
LEVEL’s customers will be able to earn and redeem Avios – the loyalty currency for IAG’s airlines. This will give them the opportunity to fly to 380 destinations across the Group’s network.
Willie Walsh, IAG chief executive, said: “LEVEL is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable. It will benefit from having the strength of one of the world’s largest airline groups behind it.
“LEVEL will become IAG’s fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling. It will complement our existing airline portfolio and further diversify our current customer base.