Tag Archives: Harry Potter

AirTran Airways unveils its “Wizarding World of Harry Potter” logojet

Copyright Photo: AirTran Airways. Boeing 717-231 N925AT (msn 55079) is pictured after painting.

AirTran Airways (Orlando) yesterday (June 16) unveiled an addition to their partnership, a one-of-a-kind “Wizarding World of Harry Potter” themedaircraft.

This distinctive aircraft is the latest expansion of a partnership that includes exclusive travel packages and special offers to people traveling on AirTran Airways to the Universal Orlando Resort.

Boeing 717-231 N925AT (msn 55079) features an illustration on the aircraft depicting a wizarding hand, complete with wand, stretching from the back of the plane to the front. The tip of the wand is pointing towards The Wizarding World of Harry Potter logo across the side of the fuselage. The wand and hand sit just above the Universal Orlando Resort emblem.

N925AT went into service on June 16 between San Antonio and Orlando. This Harry Potter logojet follows the Virgin Atlantic Airways version.

Photo: AirTran Airways.

Virgin Atlantic launches a new advertising campaign

Copyright Photo: Nik French. A close-up of the new Harry Potter logojet scheme on Boeing 747-443 G-VLIP (msn 32338).

Virgin Atlantic Airways (London) announced the launch of their first-ever global marketing campaign, “Your Airline’s Either Got it or it Hasn’t.”

The new campaign, launching first in the U.S., stems from the roots Virgin Atlantic was built on – a passion for flying and challenging the norm to give travelers a unique and unforgettable flight experience.  Reaffirming Virgin Atlantic’s belief that flying should be a pleasure, not a chore, the campaign line, “Your Airline’s Either Got it or it Hasn’t” encourages passengers to compare their flying experiences and asks “does your airline have ‘it’?”  ‘It’ represents what makes flying Virgin Atlantic great, from complimentary car service on all four legs of the journey to moving from curb to Clubhouse in under 10 minutes atHeathrow’s Upper Class Wing, to a fully flat bed with your own aisle access.  These are just some of the ways that separate Virgin Atlantic from the rest, and as one ad proclaims, Virgin Atlantic is “Je ne sais quoi. Defined.”

“Your Airline’s Either Got it or it Hasn’t” represents a new direction for the airline’s advertising program, by moving to a single global campaign and creating a seamless look across all its global gateways. The rich style of photography features the product benefits of Virgin Atlantic’s Upper Class Suite, Heathrow Clubhouse, complimentary car service and other elements that separate Virgin Atlantic from its competitors.

The U.S. will be the first global market to fully launch the campaign, which was developed by the Virgin Atlantic global team and agency of record, RKCR/Y&R in the UK and Y&R offices globally. The campaign will then continue to move across the globe to all 32 destinations the airline flies.  “Your Airline’s Either Got it or it Hasn’t” will be first seen in the U.S. in consumer and lifestyle print publications, online banners, rich media, email, promotions, and events sponsorship.

To experience the Virgin Atlantic difference, the carrier has launched a new microsite at www.Virginatlantic.com/experience.