Tag Archives: The Wizarding World of Harry Potter

Southwest Airlines to expand its code-share with subsidiary AirTran Airways

Southwest Airlines (Dallas) has announced that it is taking the next step in its marriage with subsidiary, AirTran Airways. Customers are now able to purchase a growing number of itineraries between the Southwest and AirTran networks for travel on a single itinerary. Soon, Customers will be able to book flights to any of the airlines’ combined 97 destinations, including international, in one transaction.

“Connecting the networks is a priority in 2013 and a major milestone as we work to combine our two Companies,” said Bob Jordan, Chief Commercial Officer at Southwest Airlines and President of AirTran.  “With a connected network, we can offer Customers more itineraries, more destinations, more low fares, and a taste of what’s to come once the integration is complete.”

Southwest Airlines and AirTran Airways took the first step in connecting their networks on January 26, 2013, by offering a small number of shared itineraries in five markets.  The initial phase was successful, and the airlines are prepared to launch in 39 cities on February 25, 2013.  The airline is on pace to fully connect the networks in April.

By connecting the Southwest and AirTran networks, Customers may:

  • Add one or more AirTran domestic flight segments to a Southwest itinerary, using Southwest booking channels (southwest.com, 1-800-IFLYSWA, travel agencies, Southwest’s mobile site and apps, and Southwest Airlines ticket counters).
  • Book one or more Southwest flight segments connecting to an AirTran itinerary, using AirTran channels (airtran.com, 1-800-AIRTRAN, AirTran Airways ticket counters, and travel agencies).
  • Use all Southwest channels to book an AirTran-only domestic itinerary.
  • Add an international AirTran segment to a Southwest itinerary within a single reservation, through a Customer-friendly transfer of the transaction to AirTran channels for booking, purchase, and ticketing by AirTran.
  • Earn currency in either loyalty program no matter which carrier they fly. (The currency a Customer earns is determined by the carrier from which they buy their ticket, even if flying on a shared itinerary.)

As is standard with industry “code share” arrangements, the Marketing Carrier’s rules and policies apply to reservations and ticketing.  The Operating Carrier’s procedures apply to boarding, seating, and the onboard experience. Southwest is making one exception: any itinerary with a Southwest segment or that is purchased through a Southwest point-of-sale channel will not have bag fees for the first or second checked bag (weight and size restrictions apply).

Southwest Airlines announced plans to acquire AirTran Airways on September 27, 2010, an acquisition that significantly expanded Southwest Airlines’ low-fare service to more Customers in more domestic markets, creating hundreds of additional low-fare itineraries for the traveling public.  Since Southwest Airlines closed the deal to purchase AirTran Airways on May 2, 2011, Southwest and AirTran Employees have worked hard to guarantee a thoughtful and smooth integration process while providing the same high level of Customer Service that Customers have come to expect. To date, Southwest Airlines has welcomed 29 percent of AirTran Employees to the Southwest Family, has converted 11 AirTran Airways 737-700 aircraft to the Southwest paint scheme and interior configuration, and has transitioned five AirTran Airways-served cities into Southwest Airlines operations.

The process of a full integration of the AirTran Airways 737 fleet into the Southwest Airlines fleet (i.e. paint scheme and interior configuration) and transition to a single ticketing system is a large and complex process that is expected to be completed by the end of 2014.  Southwest Airlines realized $142 million of net, annualized, pre-tax synergies during 2012, and expects to achieve $400 million in 2013 (excluding acquisition and integration expenses).

Copyright Photo: Tony Storck. All visuals for AirTran Airways, including aircraft, will be gone by the end of 2014. The Boeing 717 fleet will be leaving sooner for Delta Air Lines. Southwest will not operate or integrate the Boeing 717s. Therefore many of the special color schemes on the 717s will be retired when the aircraft are removed from the AirTran fleet. The pictured ex-TWA 717-231 N925AT (msn 55079, ex N412TW) displays the special “The Wizarding World of Harry Potter” color scheme at Baltimore/Washington.

Southwest Airlines: AG Slide Show

AirTran Airways: AG Slide Show

AirTran Airways adds new flights to Fort Myers

AirTran Airways (Orlando) today announced several new flights to Ft. Myers. The airline also announced additional service to Las Vegas.

AirTran Airways will offer flights to Ft. Myers from Bloomington/Normal, IL (starting on March 9, 2011), Buffalo/Niagara Falls, NY (starting on March 8, 2011), Moline/Quad Cities, IL (starting on March 8, 2011), and Rochester, NY 9starting on November 20, 2010).

In addition to the new Ft. Myers flights, AirTran Airways is also adding service from Indianapolis to Las Vegas, five times a week, starting on March 10, 2011.

Copyright Photo: Brian McDonough. Boeing 717-231 N925AT (msn 55079) in the special “The Wizarding World of Harry Potter” promotional scheme prepares to land at Baltimore/Washington.

AirTran Airways unveils its “Wizarding World of Harry Potter” logojet

Copyright Photo: AirTran Airways. Boeing 717-231 N925AT (msn 55079) is pictured after painting.

AirTran Airways (Orlando) yesterday (June 16) unveiled an addition to their partnership, a one-of-a-kind “Wizarding World of Harry Potter” themedaircraft.

This distinctive aircraft is the latest expansion of a partnership that includes exclusive travel packages and special offers to people traveling on AirTran Airways to the Universal Orlando Resort.

Boeing 717-231 N925AT (msn 55079) features an illustration on the aircraft depicting a wizarding hand, complete with wand, stretching from the back of the plane to the front. The tip of the wand is pointing towards The Wizarding World of Harry Potter logo across the side of the fuselage. The wand and hand sit just above the Universal Orlando Resort emblem.

N925AT went into service on June 16 between San Antonio and Orlando. This Harry Potter logojet follows the Virgin Atlantic Airways version.

Photo: AirTran Airways.

Virgin Atlantic launches a new advertising campaign

Copyright Photo: Nik French. A close-up of the new Harry Potter logojet scheme on Boeing 747-443 G-VLIP (msn 32338).

Virgin Atlantic Airways (London) announced the launch of their first-ever global marketing campaign, “Your Airline’s Either Got it or it Hasn’t.”

The new campaign, launching first in the U.S., stems from the roots Virgin Atlantic was built on – a passion for flying and challenging the norm to give travelers a unique and unforgettable flight experience.  Reaffirming Virgin Atlantic’s belief that flying should be a pleasure, not a chore, the campaign line, “Your Airline’s Either Got it or it Hasn’t” encourages passengers to compare their flying experiences and asks “does your airline have ‘it’?”  ‘It’ represents what makes flying Virgin Atlantic great, from complimentary car service on all four legs of the journey to moving from curb to Clubhouse in under 10 minutes atHeathrow’s Upper Class Wing, to a fully flat bed with your own aisle access.  These are just some of the ways that separate Virgin Atlantic from the rest, and as one ad proclaims, Virgin Atlantic is “Je ne sais quoi. Defined.”

“Your Airline’s Either Got it or it Hasn’t” represents a new direction for the airline’s advertising program, by moving to a single global campaign and creating a seamless look across all its global gateways. The rich style of photography features the product benefits of Virgin Atlantic’s Upper Class Suite, Heathrow Clubhouse, complimentary car service and other elements that separate Virgin Atlantic from its competitors.

The U.S. will be the first global market to fully launch the campaign, which was developed by the Virgin Atlantic global team and agency of record, RKCR/Y&R in the UK and Y&R offices globally. The campaign will then continue to move across the globe to all 32 destinations the airline flies.  “Your Airline’s Either Got it or it Hasn’t” will be first seen in the U.S. in consumer and lifestyle print publications, online banners, rich media, email, promotions, and events sponsorship.

To experience the Virgin Atlantic difference, the carrier has launched a new microsite at www.Virginatlantic.com/experience.