Tag Archives: N8642E

Southwest Airlines to grow the Boeing 737-800 fleet to 135 aircraft

Southwest 2014 logo-1

Southwest Airlines (Dallas) has decided to grow the Boeing 737-800 fleet to 135 aircraft by the end of 2016. The airline announced it was converting all 31 pending Boeing 737-700s orders for 2016 to the larger version according to The Seattle Times and Bloomberg News quoting a company statement. The airline will decide later on its pending 2017 and 2018 Boeing 737 orders.

Read the full article: CLICK HERE

Copyright Photo below: Tony Storck/AirlinersGallery.com. Boeing 737-8H4 N8642E (msn 42525) named “Heart One” was the first -800 painted in the new 2014 livery.

Southwest Airlines aircraft slide show (current livery): AG Airline Slide Show

AG Ad - Captain's Log 5.2015 (LRW)

 

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Southwest Airlines to expand operations at its hubs, will hire 500 additional ramp agents

Southwest Airlines (Dallas) has issued this statement seeking to add 500 additional ramp agents at its major hubs:

Southwest 2014 logo-1

Southwest Airlines is on a mission to hire an additional 500 Ramp Agents. Southwest Airlines Ramp Agents provide the famous Southwest Hospitality by handling cargo and baggage service, directing and servicing aircraft, and performing related activities on the airport ramp. Paid relocation assistance may be available for candidates hired from outside the Company who move more than 100 miles for a Ramp Agent position in: Chicago, Dallas, Denver, Houston, and Baltimore.

“We’re looking for people who desire more than just a ‘job.’ More than 71 percent of Southwest Employees define their work at Southwest as ‘a calling,'” said Julie Weber, Vice President People. “The Ramp Agent position can be demanding, with nontraditional hours and exposure to a wide variety of weather conditions. We are looking for hardworking, fun-loving, and caring people who love working with others and giving it their all.”

Southwest is frequently recognized as a best place to work. Most recently: 21 consecutive years on FORTUNE’s list of World’s Most Admired Companies (#7 in 2015); ranked as the top airline employer and one of the top 20 best employers overall on Forbes’ list of America’s Best Employers; and named One of the Best Places to Work in 2015 by Glassdoor.

More than just a paycheck, a career at Southwest Airlines comes with several perks, from Southwest’s legendary Culture to travel privileges for Employees and their eligible dependents. Southwest offers an excellent benefits package, including a dollar-for-dollar match in the 401(k) plan, up to 8.3 to 9.3 percent of eligible salary, as well as annual ProfitSharing payments, which, in 2014, equaled five weeks of pay toward Employee retirement accounts.

Candidates from all walks of life, from military to banking to farmers, and many more, are successful on the ramp. Experience in a physically demanding job, with a flexible work schedule, and in an outdoor environment is great preparation for Southwest Ramp Agent positions. Interested applicants should apply now at Southwest.com/careers.

Copyright Photo: Rob Finlayson/AirlinersGallery.com. Boeing 737-8H4 N8642E (msn 42525) named “Heart One” arrives at Los Angeles International Airport.

Southwest Airlines aircraft slide show (current livery): AG Airline Slide Show

AG Thousands of photos and galleries

Southwest Airlines rebrands with a flashy new look and theme

Heart One. Stephen M. Keller

Southwest Airlines (Dallas) today officially unveiled this new livery, theme and logo in a special ceremony this morning in Dallas despite some images being leaked, probably from where it was painted in Victorville, CA. The first aircraft to be repainted is the pictured Boeing 737-8H4 N8642E (msn 42525) (above) delivered new on August 6, 2014.

Southwest The Heart sets us apart (LRW)

The company issued this statement this morning:

Southwest Airlines introduced a modern new look to its iconic brand today (September 8) at an event dedicated to its Employees. The airline proudly unveiled a new aircraft livery, named Heart One, airport experience, and logo. The new look puts the airline’s Heart on display, showcasing the strength of the nearly 46,000 Employees Companywide—whose dedication can be felt by every Customer each time Southwest Airlines connects them to what’s important in their life.

“Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People,” said Gary Kelly, Southwest Airlines Chairman, President, and Chief Executive Officer. “The Heart emblazoned on our aircraft, and within our new look, symbolizes our commitment that we’ll remain true to our core values as we set our sights on the future.”

It’s a big year for Southwest, as the airline introduces its legendary brand to international destinations; the repeal of the Wright Amendment is within sight; and the integration of AirTran Airways operations is on track to be completed later this year. Southwest continues to evolve, serving more than 90 destinations, and expanding its footprint in big markets like New York City and Washington, D.C.

“With all these exciting changes happening, we thought it was time for a new visual expression of our brand—one that marries our past to our present and sets the course for where we’re headed in the future,” Kelly said.

Southwest 2014 logo

NEW LOOK, SAME GREAT EXPERIENCE

The announcement of Southwest Airlines’ modern new look introduces a striking new livery design, new iconic Southwest logo (above), newly designed inflight materials and magazine, an advertising campaign that celebrates the airline’s unique personality, and a revamped experience both online and at its airport locations, all of which showcase the unique spirit and Heart of the brand, and communicate its focus on Customer care. In addition, the airline will introduce a refresh to its signature “DING!” mnemonic.

To bring this all to life, Southwest collaborated with advertising and branding partners GSD&M, Lippincott, VML, Razorfish and Camelot Communications—each an expert in their own field. The task was given to distill more than 40 years of rich history into one modern, impactful look, representing the exciting future of a one-of-a-kind airline.

“The job wasn’t to change who we are,” said Kevin Krone, Southwest’s Vice President and Chief Marketing Officer. “We already know who we are. The job was to keep the elements of Southwest that our Employees and Customers love, and to make them a bold, modern expression of our future.”

“With so much of Southwest’s focus firm¬ly set on the future, it was a natural time to look at our visual identity,” said Bob Jordan, Southwest Airlines Executive Vice President and Chief Commercial Officer.

“As we developed the identity, it wasn’t just about the new livery or the logo, but about developing the total, integrated brand expression of Southwest,” said Rodney Abbot, Senior Design Partner at Lippincott.

Southwest new heart logo

“The Heart is our identity the same way the Heart of our Southwest Employees enhances the Customer experience, said Krone. “It’s the finishing touch that makes the Southwest brand unique, demonstrating that Southwest cares about each and every Customer. Even on the belly of the plane, the Heart is a symbolic reminder that we put our Hearts into every flight.”

“For more than three decades, GSD&M has partnered with Southwest Airlines, so we certainly understand and believe in the power of Southwest’s Heart,” said Marianne Malina, President of GSD&M. “We were thrilled with the opportunity to partner with an extraordinary and talented team to bring Southwest’s love of People front and center. This work is a celebration of the great brand that Southwest has become and, most importantly, where it’s headed next.”

Southwest Airlines and its partners did comprehensive research and held numerous focus groups with Employees and Customers to determine how best to create the new look. The airline heard that it was important to remain unique and to retain its personality; for these reasons, Southwest continues to use the vibrant color palate and striped tail that has long identified the carrier, while adding a modern touch, proudly displaying the Southwest name on the side of the fuselage and presenting the Heart on the aircraft belly. Southwest has had several different liveries and logos throughout its 43-year history; remaining current and relevant is critical to the sustainability and future growth of the brand.

As a legendary low-fare carrier, Southwest doesn’t make a change this bold without first assessing cost impact. The approach and focus with this launch has been with the intent to remain cost-neutral by using a phased rollout. Aircraft will receive the newly painted livery within the aircraft’s existing repainting schedule, with new aircraft delivered in the new Heart livery. In addition, many of the future airport conversions will be integrated into existing and upcoming airport improvement projects. Because Southwest is taking this cost-conscious approach to the conversion of planes and airports, it might be some time before Customers and Employees see the new design in person.

Heart One. Stephen M. Keller

Copyright Photo: Southwest Airlines. The company again has bold new fuselage titles for good visibility.

Here is the message from Chairman, President and CEO Gary Kelly:

Forty-three years ago, Southwest launched a low-fare revolution that is still alive and well today. Ignited by a Maverick Spirit and a passion for serving others, we set out to do things differently than the other guys. Today, the world is a much different place than it was back in 1971. Our industry landscape is hardly recognizable, and our Customers’ travel habits have evolved. Southwest has evolved too — but we have never stopped smiling.

We’ve been hard at work over the past decade transforming Southwest to be just as relevant and successful for the next four decades. We enhanced our cabin interiors, installing WiFi and offering free live TV onboard (thanks to DISH®!). With the Boeing 737-800 series aircraft, we’re bringing on larger airplanes that are better suited for longer flights. We expanded in big markets like New York City and Washington, D.C. and revamped our Rapid Rewards® Frequent Flyer program. We acquired AirTran Airways, and we’re in the final stages of integrating our two airlines to become one by the end of this year. The AirTran integration set the stage for Southwest to launch international service for the first time in our history, which we did in July. And next month, a federal law (the Wright Amendment) restricting where we can fly domestically from our home airport of Dallas Love Field will be lifted — giving us the freedom to serve more nonstop markets from our hometown.

With all these exciting changes happening, we thought it was time for a new visual expression of our brand — one that marries our past to our present and sets the course for where we’re headed in the future. So this month, we’re introducing a modern, new look. You’ll see it throughout your experience with us. Our new logo showcases a Heart — fitting for a Company whose very core has always been fueled by the heartbeat of its People. Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People. This Heart symbolizes our commitment to you that we’ll remain true to our core as we set our sights on the future.

What started as a revolution has undergone an evolution. But we haven’t changed what we stand for: low fares, a convenient flight schedule, and the friendliest Employees in the world. Our Purpose is to connect you, our valued Customer, to the moments that are most important in your life, through friendly, reliable, and low-cost air travel. That was true in 1971, and it’s just as true today. So, while our look may be new, our DNA is the same — with the big Heart and big smile you have come to LUV. Thanks for coming along for the ride!

All images by Southwest Airlines.

Read the analysis by Bloomberg Businessweek: CLICK HERE

Southwest Airlines Aircraft Slide Show: AG Slide Show

What do you think?

Video: The unveiling of the new brand:

Video: The evolution of the heart logo:

Video: Repainting the first aircraft: