Tag Archives: New Color Scheme

Air Canada introduces a new color scheme

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At three events held simultaneously across Canada in Toronto, Montreal and Vancouver, Air Canada on February 9, 2017 unveiled for its customers and employees, a bold new livery inspired by Canada for its entire fleet, elegant new uniforms for its employees, and a taste of some of the new onboard menu offerings that its customers can look forward to.

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Above Copyright Photo: TMK Photography. Boeing 787-8 Dreamliner C-GHPQ (msn 35257) at the Toronto (Pearson) event.

“Air Canada’s new livery signals a pivotal inflection point in our 80-year history,” said Benjamin Smith, President, Passenger Airlines at the event in Toronto, where the airline’s largest hub is located. “On the occasion of Canada’s 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced onboard offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline. On behalf of our 30,000 employees world-wide, it is a privilege to fly Canada’s flag, and we are proud to showcase some of the best of this nation’s talent as we continue to expand Air Canada’s horizons to fly to more than 200 destinations on six continents.”

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Above Copyright Photo: Gilbert Hechema. Airbus A321-211 C-GJWO (msn 1811) at the Montreal (Trudeau) event.

Air Canada’s fleet of 300 mainline and regional aircraft are being repainted in a bold black and white design that highlights its iconic red maple leaf encircled ensign, or “rondelle,” that returns to the tail of the flag carrier’s fleet after an absence of 24 years. Reflecting Canada’s vastness and contrasting seasons, with references to its wildlife and First Nations heritage, the new fleet livery was designed by international design firm Winkreative, headed by Canadian entrepreneur Tyler Brûlé. Following today’s events, the first three aircraft sporting this new livery will enter service immediately. Videos and photos of Air Canada’s Boeing 787 Dreamliner in the new livery are available here: aircanada.com/livery.

Airline Color Scheme - Introduced 2017

Above Copyright Photo: Air Canada Boeing 787-8 Dreamliner C-GHPQ (msn 35257) YUL (Gilbert Hechema). Image: 936904.

With the new livery providing a sleek, contemporary backdrop, Air Canada premiered elegant charcoal grey and black employee uniforms with red accents and accessories by Canadian designer Christopher Bates. The stylish uniforms combining urban chic and international flair complement the charcoal greys, natural tones and red accents featured in the new interior cabin design of Air Canada’s international fleet. The airline’s pilots, flight attendants, airport customer service agents and other uniformed personnel comprising approximately two-thirds of its 30,000 global workforce will start wearing their new uniforms later this year. Photos are available here: http://www.aircanada.com/uniform.

On hand at the event at Air Canada’s main hub in Toronto were Tyler Brûlé and Christopher Bates to celebrate with customers and employees, together with the airline’s award-winning culinary partner, British Columbia-based chef David Hawksworth, and world renowned Quebec-based sommelier, Véronique Rivest, both actively involved in developing Air Canada’s premium menu choices. Air Canada’s selection of Signature dishes, created by Chef Hawksworth, showcases the finest Canadian ingredients from across the country available since it was launched in October 2015 for Air Canada’s International Business Class customers. Air Canada’s new sommelier, Véronique Rivest, will expertly pair the dishes and develop Air Canada’s wine program with a selection of Canadian, old and new world wine that are changed seasonally to highlight the best wines to be enjoyed at 30,000 feet.

In addition, guests were treated to a sampling of some of the new onboard menu choices that will be available for Air Canada customers starting this April, including Lavazza premium Italian coffee that becomes the airline’s new coffee offering among its complimentary beverage selections for all customers, and Toronto-based Dufflet Pastries’ pumpkin spice loaf which will be featured on flights to Europe in Premium Economy and Economy Class cabins. Guests also sampled a selection of Quebec fine cheeses including Oka, camembert and cheddar, alongside freshly baked bread from Quebec artisanal bakery Première Moisson, paired with a Vineland Estates Winery white wine from Ontario’s Niagara region and Les Athlètes du Vin, a French Pinot Noir, both selected by sommelier Véronique Rivest, which will debut for Air Canada’s International Business Class customers in April.

In 2016, Air Canada significantly increased its global footprint with the launch of 28 new routes including 15 new international and 12 U.S. trans-border routes. With new service to Morocco, the airline joined the elite club of global carriers serving all six continents. In 2016, Air Canada and Air Canada Rouge started new services between Toronto-Seoul, Toronto-London Gatwick, Toronto-Prague, Toronto-Budapest, Toronto-Warsaw, Toronto-Glasgow, Montreal-Casablanca, Montreal-Lyon, Vancouver-Delhi, Vancouver-Brisbane and Vancouver-Dublin.

In 2017, Air Canada and Air Canada Rouge will continue its global strategic expansion and will launch new international services between Toronto-Mumbai, Toronto-Berlin, Toronto- Reykjavik, Montreal-Shanghai, Montreal-Algiers, Montreal-Marseille, Montreal- Reykjavik, Vancouver-Taipei, Vancouver-Nagoya, Vancouver-Frankfurt, and Vancouver-London Gatwick. Air Canada will also receive its first Boeing 737 MAX aircraft at the end of 2017, marking the start of its narrowbody fleet renewal program, to be followed in 2019 with the delivery of its first Bombardier C Series aircraft.

To date, Air Canada has taken delivery of 23 new Boeing 787 Dreamliners with 14 more planned by 2019 – all offering the new international cabin standard. In addition, the airline completed the reconfiguration of its entire Boeing 777 fleet of 25 aircraft with the state-of-the-art Dreamliner cabin configuration and inflight entertainment systems.

Air Canada continues to receive top honours, including being named the fastest growing brand among Canada’s largest companies and being recognized by Skytrax as the only Four Star international network carrier in North America. Air Canada, was also named in 2016 among Canada’s Top 100 Employers for a fourth year in a row.

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Top Photo and Images: Air Canada.

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The painting of the first easyJet Airbus A319 in the new look

EasyJet (UK) (London-Luton) has issued this new video (below) on the painting of the pictured Airbus A319-111 G-EZDE (msn 3426) (above) in the new 2015 color scheme.

Above Copyright Photo: Terry Wade/AirlinersGallery.com. G-EZDE arrives at London (Gatwick) in the new livery.

Slide Show: The Top 100 Newsworthy Photos from AirlinersGallery.com.

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EasyJet today unveils its new livery


EASYJET  NEW PLANE LIVERY Pix.Tim Anderson

EasyJet (easyJet.com) (London-Luton) today (February 3) unveiled its new livery on the pictured Airbus A319-111 G-EZDE (msn 3426). The airline issued this statement:

EasyJet, the UK’s largest airline, has launched a new aircraft livery – the first change to the look of the airline’s iconic white and orange fleet since easyJet.com replaced the call center number on the fuselage in 1998.

There are two main design changes. EasyJet’s trademark orange has been extended from the tail fin on to the fuselage to create a larger space for the easyJet logo which is 15% bigger than before.

Secondly, an orange stripe reflecting the design language of easyJet’s advertising has been introduced on to the fuselage. This enables the easyJet logo to be reversed out of that color – in accordance with brand guidelines – and to give the plane a sleek, more modern look.‎ Finally, the “.com” has been dropped.

The airline currently has a fleet of 226 aircraft – a mixture of Airbus A319s and A320s. The new livery will feature on all new easyJet aircraft deliveries from April 2015. EasyJet has 197 Airbus A320 aircraft on order, the majority of which will replace older A319 aircraft currently in the fleet.

In addition, younger planes in easyJet’s fleet will have the new livery applied when they ‎are scheduled to be repainted, typically every six years. Taken together this means 29 aircraft will be flying with the new look by the end of 2015 and 50% of the fleet will sport the new livery by the end of 2017.

A specialist team is needed to repaint an aircraft which takes around seven days on average.

During easyJet’s 19 year history there have been only two aircraft styles. The first, seen in 1995 on easyJet’s first aircraft, was different to anything else flying as it advertised the booking number along the fuselage in giant lettering. The second, which entered service in 1998, displayed easyJet.com across the fuselage which reflected the important move the airline made to online booking.

Photo: EasyJet (UK).

Video: The painting of the first aircraft by easyJet:

EasyJet (UK) aircraft slide show:

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Etihad Airways unveils a new Landor livery for its first Airbus A380 and the entire fleet

Etihad A380-800 A6-APA (14)(Grd) XFW (Airbus)(LRW)

Etihad Airways (Abu Dhabi) has unveiled a new look for the delivery of the first Airbus A380. The first Boeing 787 will follow in the same eye-catching color scheme. This new livery will be painted on the entire fleet. The fast-growing carrier issued this statement and photos:

Etihad Airways new livery banner

Etihad Airways, the national airline of the United Arab Emirates (UAE), today (September 26) unveiled a stunning new livery design which will be introduced across its fleet.

Created by leading brand consultants Landor Associates in partnership with Etihad Airways, the new livery is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi.

The result is a striking and unique livery design which will present Etihad Airways as the airline of a progressive and innovative cultural hub, firmly rooted in its rich history.

The new livery was unveiled as Etihad Airways’ first A380 rolled-out of the paint hangar at the Airbus Finkenwerder facility in Hamburg, Germany.

James Hogan, President and Chief Executive Officer, Etihad Airways said: “Only a few months ago Etihad Airways unveiled the new cabin interiors for our A380 aircraft and we are now proud to show the world how this aircraft will look on the outside.

Etihad A380-800 (14)(Flt)(Etihad)(LR)

“The striking new livery also continues our commitment to breaking from convention and doing things differently. This is a real divergence from the norms of traditional airline livery design and will stand out in the sky and at every airport we fly to.”

The design pattern named ‘Facets of Abu Dhabi’ uses a colour palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colours seen in the Northern Emirates. The design development involved researching design options amongst Emiratis and international travellers to help select the final ‘winning’ livery.

The UAE national emblem is given prominence along the fuselage next to the Etihad name and the national flag is respectfully featured forward near the cockpit.

The design pattern is also a key feature of the new cabin interiors being introduced on Etihad Airways’ Airbus A380 and Boeing 787 aircraft, and is being rolled out across the airline’s corporate branding – from advertising to brochures to premium lounges.

Peter Knapp, Global Creative Officer of Landor Associates, said: “Etihad Airways is undoubtedly a leading airline on the international stage and this new livery is a real step change in the industry. I believe there will be nothing like it on any apron in the world.

“It tells the remarkable story of this region and of Abu Dhabi’s past, present and future, providing a narrative for an innovative airline brand. We used the ambient geometry present in the architecture and culture of the emirate and reinterpreted it with a sense of Arabian modernism which has become synonymous with Etihad and Abu Dhabi itself.”

Etihad logo

The entire Etihad Airways fleet of more than 100 aircraft, as well as those to be delivered, will be painted in the new livery during the next three years ensuring that the Facets of Abu Dhabi is seen across the world.

Etihad Airways will take delivery of seven wide-bodied aircraft in 2015 – four Airbus A380s and three Boeing 787-9s – and seven narrow-bodied aircraft – one A320 and six A321s.

Etihad Airways, which celebrated its tenth anniversary in 2013, has introduced unique liveries on several of its aircraft to mark special events and occasions.

These include an Airbus A340 and A320 in Formula 1 livery to celebrate the Formula 1 Etihad Airways Abu Dhabi Grand Prix. The airline also flies a Manchester City FC Airbus A330 painted in the Premier League club’s sky-blue colours with the name and crest clearly visible on both sides of the aircraft.

Etihad Airways’ first Airbus A380 will operate on flights between Abu Dhabi and London Heathrow from December 27, 2014. The two subsequent deliveries of the A380 in early 2015 will also service the route, making it a triple daily A380 operation.

Later in 2015, A380s will operate to Sydney and New York as Etihad Airways receives its fourth and fifth aircraft. The airline has currently 10 of the giant double-decker airliners on firm order.

The Etihad Airways A380 is set to transform luxury air travel with The Residence by Etihad, which features a living room, separate double bedroom and ensuite shower room, making it the first three-room luxury suite in history of commercial aviation.

The Residence by Etihad, located on the forward upper deck of the A380, can accommodate one or two guests who will also have a personal Butler trained by the Savoy Butler Academy in London.

Etihad Airways’ A380 will also feature new First Apartments, which are fully private suites with a separate reclining lounge seat and full-length bed; as well as the new Business Studio and Economy Smart Seat.

Copyright Photo: Airbus (all others by Etihad Airways). The first A380, the pictured A380-861 A6-APA (msn 166), is pictured at the Hamburg (Finkenwerder) Airbus facility.

Etihad Airways: AG Slide Show

Previously the airline unveiled images of the Airbus A380 interiors: CLICK HERE

Video: the painting of the Airbus A380:

Video: The unveiling of the new livery:

Video: The new livery:

Video: Time lapse video of the assembly of the first Airbus A380:

 

Air Austral to introduce a new corporate look

Air Austral 2014 logo

Air Austral (Sainte-Marie, Reunion, France) will soon introduced a new livery and brand. The airline has already issued this new logo (above) and this announcement (below) about the first aircraft to be painted (translated from French):

By the end of the year, Air Austral will unveil its first aircraft painted with the new colors of the company just unveiled and then launch a series of new features for fun, comfort and choice of its passengers.

The new logo embodies the values ​​of closeness, trust, excellence and openness so dear to the company. A desire supported by this new slogan:

“You will always be the heart of our company”

The new logo will reflect the friendliness and smile that Air Austral has with his audience and the quality of service.

For an Image of the proposed new color scheme is available from aeroweb-fr.net: CLICK HERE

Air Austral: AG Slide Show

Current Route Map:

Air Austral 2011 Route Map

 

Spirit Airlines brings back the Yellowbird with its new bright yellow “Bare Fare” livery

Spirit Less Money More Go logo

Spirit Airlines (Fort Lauderdale/Hollywood) following Southwest Airlines (Dallas) and Frontier Airlines (2nd) (Denver) has introduced a new full-fuselage bright yellow color scheme based on its recently introduced “Bare Fare” advertising campaign. Previously Northeast Airlines (Boston) and Hughes Airwest (Phoenix) used the color yellow to grab attention. The first flight will be tomorrow as flight NK 259 from Atlantic City to the Fort Lauderdale/Hollywood base. The first aircraft to be painted is Airbus A319-132 N534NK (msn 3395) (see below).

Spirit Bare Fare logo

Spirit Airlines issued this statement:

The skies will now have a plane with a unique paint scheme that will be clearly identifiable even at 35,000 feet. Spirit Airlines unveiled its new design that matches the bright and bold branding the company announced last May.

The bright yellow plane with black trim began service with a flight from Atlantic City (ACY) to Fort Lauderdale (FLL).

“This new livery perfectly matches Spirit Airlines,” said Ben Baldanza Spirit’s President and CEO. “It’s radically different from other airlines, and it’s fun, just like we are. When you see this plane in the air – or on the ground – there will be no question that this is a Spirit plane.”

The new livery also matches Spirit Airlines low-cost business philosophy. The simple, two-color design is much more cost-effective than more complex, multi-colored designs. Additionally, since Spirit does not spend money on expensive advertising campaigns, the bold and bright design acts as a flying billboard and captures a lot of attention with no additional cost. These savings are passed on to customers with even lower fares.

Airbus A319 N534NK is the first of Spirit’s fleet to get the new design. Six more planes will receive the new livery in the next couple of months. New planes currently on order will come with the new design beginning next year. Spirit planes currently in service will keep their current designs until their regularly scheduled time frame to be repainted.

Update: Airbus A319-232 N534NK arrived at Fort Lauderdale-Hollywood International Airport for the first time in the new look on September 17 (below).

Spirit A319-100 N534NK (14)(Grd) FLL (Spirit)(LRW)

Copyright Photo: Spirit Airlines.

Spirit Airlines Aircraft Slide Show: AG Slide Show

Video: The painting of the first Airbus A319:

Southwest Airlines rebrands with a flashy new look and theme

Heart One. Stephen M. Keller

Southwest Airlines (Dallas) today officially unveiled this new livery, theme and logo in a special ceremony this morning in Dallas despite some images being leaked, probably from where it was painted in Victorville, CA. The first aircraft to be repainted is the pictured Boeing 737-8H4 N8642E (msn 42525) (above) delivered new on August 6, 2014.

Southwest The Heart sets us apart (LRW)

The company issued this statement this morning:

Southwest Airlines introduced a modern new look to its iconic brand today (September 8) at an event dedicated to its Employees. The airline proudly unveiled a new aircraft livery, named Heart One, airport experience, and logo. The new look puts the airline’s Heart on display, showcasing the strength of the nearly 46,000 Employees Companywide—whose dedication can be felt by every Customer each time Southwest Airlines connects them to what’s important in their life.

“Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People,” said Gary Kelly, Southwest Airlines Chairman, President, and Chief Executive Officer. “The Heart emblazoned on our aircraft, and within our new look, symbolizes our commitment that we’ll remain true to our core values as we set our sights on the future.”

It’s a big year for Southwest, as the airline introduces its legendary brand to international destinations; the repeal of the Wright Amendment is within sight; and the integration of AirTran Airways operations is on track to be completed later this year. Southwest continues to evolve, serving more than 90 destinations, and expanding its footprint in big markets like New York City and Washington, D.C.

“With all these exciting changes happening, we thought it was time for a new visual expression of our brand—one that marries our past to our present and sets the course for where we’re headed in the future,” Kelly said.

Southwest 2014 logo

NEW LOOK, SAME GREAT EXPERIENCE

The announcement of Southwest Airlines’ modern new look introduces a striking new livery design, new iconic Southwest logo (above), newly designed inflight materials and magazine, an advertising campaign that celebrates the airline’s unique personality, and a revamped experience both online and at its airport locations, all of which showcase the unique spirit and Heart of the brand, and communicate its focus on Customer care. In addition, the airline will introduce a refresh to its signature “DING!” mnemonic.

To bring this all to life, Southwest collaborated with advertising and branding partners GSD&M, Lippincott, VML, Razorfish and Camelot Communications—each an expert in their own field. The task was given to distill more than 40 years of rich history into one modern, impactful look, representing the exciting future of a one-of-a-kind airline.

“The job wasn’t to change who we are,” said Kevin Krone, Southwest’s Vice President and Chief Marketing Officer. “We already know who we are. The job was to keep the elements of Southwest that our Employees and Customers love, and to make them a bold, modern expression of our future.”

“With so much of Southwest’s focus firm¬ly set on the future, it was a natural time to look at our visual identity,” said Bob Jordan, Southwest Airlines Executive Vice President and Chief Commercial Officer.

“As we developed the identity, it wasn’t just about the new livery or the logo, but about developing the total, integrated brand expression of Southwest,” said Rodney Abbot, Senior Design Partner at Lippincott.

Southwest new heart logo

“The Heart is our identity the same way the Heart of our Southwest Employees enhances the Customer experience, said Krone. “It’s the finishing touch that makes the Southwest brand unique, demonstrating that Southwest cares about each and every Customer. Even on the belly of the plane, the Heart is a symbolic reminder that we put our Hearts into every flight.”

“For more than three decades, GSD&M has partnered with Southwest Airlines, so we certainly understand and believe in the power of Southwest’s Heart,” said Marianne Malina, President of GSD&M. “We were thrilled with the opportunity to partner with an extraordinary and talented team to bring Southwest’s love of People front and center. This work is a celebration of the great brand that Southwest has become and, most importantly, where it’s headed next.”

Southwest Airlines and its partners did comprehensive research and held numerous focus groups with Employees and Customers to determine how best to create the new look. The airline heard that it was important to remain unique and to retain its personality; for these reasons, Southwest continues to use the vibrant color palate and striped tail that has long identified the carrier, while adding a modern touch, proudly displaying the Southwest name on the side of the fuselage and presenting the Heart on the aircraft belly. Southwest has had several different liveries and logos throughout its 43-year history; remaining current and relevant is critical to the sustainability and future growth of the brand.

As a legendary low-fare carrier, Southwest doesn’t make a change this bold without first assessing cost impact. The approach and focus with this launch has been with the intent to remain cost-neutral by using a phased rollout. Aircraft will receive the newly painted livery within the aircraft’s existing repainting schedule, with new aircraft delivered in the new Heart livery. In addition, many of the future airport conversions will be integrated into existing and upcoming airport improvement projects. Because Southwest is taking this cost-conscious approach to the conversion of planes and airports, it might be some time before Customers and Employees see the new design in person.

Heart One. Stephen M. Keller

Copyright Photo: Southwest Airlines. The company again has bold new fuselage titles for good visibility.

Here is the message from Chairman, President and CEO Gary Kelly:

Forty-three years ago, Southwest launched a low-fare revolution that is still alive and well today. Ignited by a Maverick Spirit and a passion for serving others, we set out to do things differently than the other guys. Today, the world is a much different place than it was back in 1971. Our industry landscape is hardly recognizable, and our Customers’ travel habits have evolved. Southwest has evolved too — but we have never stopped smiling.

We’ve been hard at work over the past decade transforming Southwest to be just as relevant and successful for the next four decades. We enhanced our cabin interiors, installing WiFi and offering free live TV onboard (thanks to DISH®!). With the Boeing 737-800 series aircraft, we’re bringing on larger airplanes that are better suited for longer flights. We expanded in big markets like New York City and Washington, D.C. and revamped our Rapid Rewards® Frequent Flyer program. We acquired AirTran Airways, and we’re in the final stages of integrating our two airlines to become one by the end of this year. The AirTran integration set the stage for Southwest to launch international service for the first time in our history, which we did in July. And next month, a federal law (the Wright Amendment) restricting where we can fly domestically from our home airport of Dallas Love Field will be lifted — giving us the freedom to serve more nonstop markets from our hometown.

With all these exciting changes happening, we thought it was time for a new visual expression of our brand — one that marries our past to our present and sets the course for where we’re headed in the future. So this month, we’re introducing a modern, new look. You’ll see it throughout your experience with us. Our new logo showcases a Heart — fitting for a Company whose very core has always been fueled by the heartbeat of its People. Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People. This Heart symbolizes our commitment to you that we’ll remain true to our core as we set our sights on the future.

What started as a revolution has undergone an evolution. But we haven’t changed what we stand for: low fares, a convenient flight schedule, and the friendliest Employees in the world. Our Purpose is to connect you, our valued Customer, to the moments that are most important in your life, through friendly, reliable, and low-cost air travel. That was true in 1971, and it’s just as true today. So, while our look may be new, our DNA is the same — with the big Heart and big smile you have come to LUV. Thanks for coming along for the ride!

All images by Southwest Airlines.

Read the analysis by Bloomberg Businessweek: CLICK HERE

Southwest Airlines Aircraft Slide Show: AG Slide Show

What do you think?

Video: The unveiling of the new brand:

Video: The evolution of the heart logo:

Video: Repainting the first aircraft: