ANA – All Nippon Airways is planning to merge its partly-owned low-fare Peach Aviation and fully-owned Vanilla Air subsidiaries by March 2020. Peach will be the surviving brand.
The new Peach will be Japan’s largest budget airline.
ANA is also planning to expand its ownership in Peach from the current 67 percent to 77.9 percent.
Peach is planning to expand its fleet to more than 50 aircraft after the merger.
ANA issued this statement on March 22, 2018:
To further build on the respective successes of Peach Aviation Limited (Peach) and Vanilla Air INC. (Vanilla) and position them for future growth, ANA Holdings has announced the integration of its two subsidiary airlines, Peach and Vanilla, with the goal to become the leading low cost carrier (LCC) in the Asian region. The process of full integration is planned to start in the second half of the FY2018, with the target to be completed by the end of FY2019, with Peach being designated as the basis of the integrated airline.
Following the integration, the airline will serve as a strong foundation for further fleet growth and network expansions from Osaka Kansai Airport as well as from Tokyo Narita Airport. In addition, the airline will stimulate potential demand in Japan and from abroad through attractive service, various innovations and fares that exceed expectations.
History of the two LCCs:
Peach Aviation started its operations from Osaka Kansai Airport in March 2012 as the first Japanese branded LCC with the concept of “The Flying Train (safe, easy and cheap).” The carrier has raised the value of its customer experience through a number of ideas that were revolutionary to the aviation industry. Peach has been the leading carrier among the LCCs in Japan with its stable operational quality and its progressive management strategy.
Vanilla Air started its operations from Tokyo Narita Airport in December 2013. With the help of the huge demand in the Tokyo metropolitan area, the carrier actively expanded its network of domestic and international routes. One of the significant landmarks of Vanilla’s achievements is the revitalization of local Japan destinations such as Amami-Oshima, by creating and carrying new leisure demand to the region. Vanilla has also played a big role in bringing a large number of inbound passengers to Japan from Asian countries such as Taiwan.
Purpose of the Integration
The integration will combine and further enhance the strengths the two LCCs have today, and will create a stronger competitive advantage to further promote not only the Japan domestic service, but also capture the strong demand for visitors to Japan. Beyond FY2020, the airline plans to have more than 50 aircraft operating on more than 50 routes, up from the 35 aircraft today and the 39 routes currently served.
By FY2020, the integrated LCC plans to enter the mid-haul LCC market to aggressively incorporate the growing travel demand in Asia, and will also contribute to the Japanese government’s goal of 40 million people visiting Japan in 2020.
With target revenue of 150 billion Japanese yen and an operating profit of 15 billion Japanese yen for FY2020, the strategy will contribute to increased operational efficiency and reduction of unit costs. ANA group will maintain the strategic independence of the integrated LCC, and position the airline as an important pillar for greater profits and new opportunities for future expansion, and become the leading LCC in Asia.
Peach Route Map:
Vanilla Air Route Map:
Top Copyright Photo: Peach Aviation (Japan) Airbus A320-214 JA817P (msn 6824) NRT (Michael B. Ing). Image: 934246.
Peach aircraft slide show:
Vanilla Air aircraft slide show:
Bottom Copyright Photo: The Vanilla Air brand will be slipping away. Vanilla Air Airbus A320-214 WL JA06VA (msn 6320) NRT (Michael B. Ing). Image: 934241.
Vanilla Air (Tokyo-Narita) today (March 14) introduced its first new “LOHACO Jet” special scheme on its Airbus A320-211 JA8391 (msn 300). The aircraft will go into service tomorrow. The airline issued this short statement (translated from Japanese) with photos:
To commemorate the surprise giveaway event tomorrow (March 15) the new LOHACO jet will be flown on flight JW 903 departing from Sapporo.
According to ZipanguFlyer, JA8391 will promote the new association with “LOHACO, an e-commerce website jointly operated by major online office appliance seller ASKUL and Yahoo! Japan.”
Read the full story from ZiapanguFlyer: CLICK HERE
AirAsia’s (AirAsia.com) (Malaysia) (Kuala Lumpur) CEO Tony Fernandes is taking another crack at the Japanese LCC market with the return of AirAsia Japan according to Bloomberg. Tony Fernandes was recently in Japan and stated he was lining up new Japanese partners.
Yoshinori Odagiri, the former CEO of AirAsia Japan will also lead the new carrier with Osamu Hata, previously a chief financial officer at Japan’s Dell unit according to Bloomberg.
The previous AirAsia Japan (Tokyo-Narita) was a low-fare joint venture with ANA (All Nippon Airways) (Tokyo) that operated from August 1, 2012 through August 31, 2013. The old AirAsia Japan was the fifth subsidiary/joint venture of AirAsia.
ANA turn its portion of the joint venture of AirAsia Japan into Vanilla Air. Vanilla Air’s fleet will grow to six Airbus A320s by next month, eight by March 2015, and 10 by March 2016 according to ZipanguFlyer.
Read the full report on the second coming of AirAsia Japan from ZipanguFlyer: CLICK HERE
Copyright Photo: Michael B. Ing/AirlinersGallery.com. Airbus A320-216 JA03AJ (msn 5325) of the first version AirAsia Japan taxies at the Tokyo (Narita) base.
Vanilla Air (formerly AirAsia Japan) (Tokyo-Narita) as planned, relaunched operations on December 20 under this new brand. The first routes were from Tokyo (Narita) to Naha, Okinawa and Tokyo (Narita) to Taipei (Taoyuan).
Tokyo (Narita) – Sapporo will be started next month followed by Tokyo (Narita) – Seoul (Incheon) in March 2014.
Vanilla Air is the low-cost subsidiary of ANA.
Copyright Photo: Michael B. Ing/AirlinersGallery.com. Airbus A320-216 JA01VA (msn 5844) with Sharklets and a new identity arrives today at Tokyo (Narita).
Hot New Photos:
Video: Inaugural Flight from Narita to Taipei on December 20:
Vanilla Air (formerly AirAsia Japan) (Tokyo-Narita), Japan’s newest low-cost carrier has taken delivery of its first A320 (A320-216 JA01VA, msn 5844) in Toulouse, France, on lease from AWAS. The airline will start commercial services on December 20 from Tokyo’s Narita International Airport to Okinawa and Taipei, gradually expanding services to Sapporo and Seoul (Incheon) and international holiday resort destinations
Vanilla Air’s A320 is configured with 180 seats in a high comfort all economy layout. The aircraft is equipped with Sharklet fuel saving wing tip devices and powered by CFM56 engines.