Tag Archives: style

Finnair and Marimekko launch a design collaboration, the first “Marimekko A340” is launched

Finnair (Helsinki) and Finnish design house Marimekko are teaming up to enhance the air travel experience with a new design partnership. From spring 2013 all Finnair aircraft will feature a Marimekko for Finnair collection of textiles and tableware, featuring Marimekko’s classic patterns. The Marimekko for Finnair collection is specially designed to add a light and fresh visual and tactile dimension to the onboard experience, while lightening the airline’s carbon footprint as well.

Two of Finnair’s long-haul aircraft will also wear livery based on Marimekko designs. An Airbus A340-300 (A340-313X OH-LQD) featuring Maija Isola’s iconic Unikko floral print from 1964 is already operating between Helsinki and Finnair’s Asian destinations, and it will be followed by another aircraft in Marimekko livery in spring 2013. OH-LQD was unveiled on October 21 at Helsinki.

Marimekko is a Finnish textile and clothing design company renowned first and foremost for its original prints and colors. The company designs and manufactures high-quality household goods ranging from interior decoration textiles to tableware as well as clothing, bags, and other accessories. When Marimekko was founded in 1951, its unprecedented printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2011, sales of the company’s brands were some EUR 170 million with net sales of EUR 77 million. At the end of the year, there were 90 Marimekko stores. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group has about 500 employees. Marimekko’s shares are quoted on NASDAQ OMX Helsinki Ltd.

Video and Image: Finnair.

Finnair:

Virgin America and Banana Republic team up to introduce new uniforms

Virgin America (San Francisco) and Banana Republic announced that this summer the airline will debut new Banana Republic-designed uniforms for the airline’s 2,000 in-flight and airport teammates, and pilots. The uniforms will feature a fresh, modern look with aviation details and a palette inspired by the airline’s own inventive service style and signature cabin design. The runway-worthy looks will be unveiled on Virgin America flights and at airports nationwide on August 8, 2012 – the day the airline marks its fifth anniversary of operations. Virgin America also will offer Banana Republic travel essentials inspired by the new uniforms, available to Virgin America flyers for a limited time via the airline’s Red™ in-flight entertainment system Shop platform and in select Banana Republic stores beginning August 7, 2012.

The uniform project was an 18-month process, involving ongoing design brainstorms among Kneen and Banana Republic designers, as well as informative focus groups and fit sessions with the airline’s creative and brand teams, airport teammates, crew, and in-flight leadership. The partnership also consisted of a unique internal “Design Challenge,” in which Banana Republic designers competed for the coveted opportunity to create the uniform design. A behind-the-scenes video of the making of the new collection can be viewed below.

The uniforms feature an array of styles for Virgin America’s pilots, in-flight and guest service teammates. For men, the nine styles include leather jackets, lined mac coats, striped sleeve sweaters, woven shirts and pants. For women, thirteen styles include a classic pencil skirt, slim dress, trousers, leather jacket and trench to start, paired with luxe silk print scarves, slim plaque belts and Virgin America-branded serving aprons for in-flight meal service. All looks include classic aviation touches, such as shoulder tabs and button chest pockets.

See the new look: CLICK HERE

Virgin America: