Delta Air Lines‘ (Atlanta) eighth annual “Breast Cancer One” employee survivor charter takes flight for the fight today in advance of Delta’s October fundraising efforts benefiting The Breast Cancer Research Foundation. In memory of BCRF Founder Evelyn Lauder, Delta’s Boeing 767-400 signature ‘pink plane’ (above) will be dedicated at New York’s LaGuardia Airport in a presentation attended by her husband, Leonard Lauder, BCRF Acting Chairman and Chairman Emeritus of The Estee Lauder Companies, as well as BCRF staff.
The pink plane also will be painted with a welcome message: “Thank You Delta Customers and Employees. Together We Have Raised $5 Million For the Fight Against Breast Cancer.”
Delta’s pink plane will fly from Atlanta’s Hartsfield-Jackson International Airport to New York’s LaGuardia Airport with more than 140 employee cancer survivors from 19 different departments in 35 locations around the world.
In addition to the pink plane, throughout October Delta’s administrative building at its general offices will be illuminated in pink lighting in support of BCRF. Delta employees also will wear pink uniforms and sell pink products including pink lemonade and pink headsets onboard and in Delta Sky Clubs to raise awareness and support for breast cancer research. All proceeds benefit BCRF.
Delta also will donate $1 to BCRF for the first 50,000 new “Likes” on the Delta Facebook page during October. New and current fans will be able to download a customized Delta Facebook cover and profile image, highlighting their contribution to the cause.
Delta began its partnership with BCRF in 2005. Since then, employees and customers have raised more than $5 million and contributed to 18 fully funded research grants worldwide.
In other news, Delta will drop the New York (LaGuardia)-Ottawa route on October 28, followed by the Memphis-Cleveland route on November 27 according to Airline Route.
Copyright Photo: Michael B. Ing. Boeing 767-432 ER N845MH (msn 29719) arrives back at the ATL hub.