Spirit Airlines (Fort Lauderdale/Hollywood) following Southwest Airlines (Dallas) and Frontier Airlines (2nd) (Denver) has introduced a new full-fuselage bright yellow color scheme based on its recently introduced “Bare Fare” advertising campaign. Previously Northeast Airlines (Boston) and Hughes Airwest (Phoenix) used the color yellow to grab attention. The first flight will be tomorrow as flight NK 259 from Atlantic City to the Fort Lauderdale/Hollywood base. The first aircraft to be painted is Airbus A319-132 N534NK (msn 3395) (see below).
Spirit Airlines issued this statement:
The skies will now have a plane with a unique paint scheme that will be clearly identifiable even at 35,000 feet. Spirit Airlines unveiled its new design that matches the bright and bold branding the company announced last May.
The bright yellow plane with black trim began service with a flight from Atlantic City (ACY) to Fort Lauderdale (FLL).
“This new livery perfectly matches Spirit Airlines,” said Ben Baldanza Spirit’s President and CEO. “It’s radically different from other airlines, and it’s fun, just like we are. When you see this plane in the air – or on the ground – there will be no question that this is a Spirit plane.”
The new livery also matches Spirit Airlines low-cost business philosophy. The simple, two-color design is much more cost-effective than more complex, multi-colored designs. Additionally, since Spirit does not spend money on expensive advertising campaigns, the bold and bright design acts as a flying billboard and captures a lot of attention with no additional cost. These savings are passed on to customers with even lower fares.
Airbus A319 N534NK is the first of Spirit’s fleet to get the new design. Six more planes will receive the new livery in the next couple of months. New planes currently on order will come with the new design beginning next year. Spirit planes currently in service will keep their current designs until their regularly scheduled time frame to be repainted.
Update: Airbus A319-232 N534NK arrived at Fort Lauderdale-Hollywood International Airport for the first time in the new look on September 17 (below).
Copyright Photo: Spirit Airlines.
Video: The painting of the first Airbus A319: