Allegiant President John Redmond announced that Micah Richins has been named executive vice president and chief operating officer for Sunseeker Resorts. In this role, he will oversee all operational aspects of the company’s resorts division. Richins, who most recently served as chief commercial officer for MGM Resorts International, brings more than 25 years of experience in the hospitality industry to this new role.
At MGM Resorts International (MGMRI), Richins operated some of the world’s largest and most successful integrated resorts, including MGM Grand, New York-New York and Luxor. In his most recent role as chief commercial officer, he and his team were responsible for developing and implementing the corporate strategy for pricing, segmentation and promotions for all of MGM Resorts Las Vegas properties. Richins previously served as the company’s senior vice president of revenue management for more than eight years. His experience in hospitality also extends to entertainment, including opening Cirque du Soleil productions “Zumanity” and “Criss Angel: Believe,” and developing a corporate group that leveraged analytics and revenue management to revolutionize the way entertainment was scheduled, priced and promoted in Las Vegas.
Allegiant in 2017 announced plans for Sunseeker Resorts, including its inaugural development – a one-of-a-kind hotel/condo resort in Charlotte Harbor, on Florida’s Gulf Coast. The project marks an important step in Allegiant’s evolution as a travel company, offering customers more opportunity for leisure experiences.