Monarch Airlinesย (London-Luton) will begin offering twice-weekly Airbus A321 service from London (Luton) to Antalya starting on March 30 per Airline Route.
Copyright Photo: Paul Bannwarth/AirlinersGallery.com. Airbus A321-231 G-ZBAE (msn 5606) with Sharklets arrives at Tenerife Sur.
Thank you for your support and readership of World Airline News. This is our 10,000th post.
Monarch Airlines (London-Luton) has announced it is partnering with visitlondon.com on their campaign, โThe London Storyโ (http://www.visitlondon.com/story). The partnership will last until the end of February. The partnership between Monarch Airlines and visitlondon.com aims to encourage Spanish and Italian travellers to come and explore the diversity of what London has to offer.
The London Story brings the city to life with a series of films featuring proud Londoners, who work in the capital, talking about what they love about London. The microsite, hosted on visitlondon.com and available in Spanish and Italian, showcases iconic parts of the capital as well as the lesser-known inspiring places which are dotted all around the city.
Each story is told in a two minutes video, allowing visitors to get to know the real people of London. They include iconic characters behind some of Londonโs best known landmarks and unsung heroes who bring the city to life: Mark, park manager for the Royal Parks; Alex, pier manager on the Thames; Barney, Yeoman of the Ward from the Tower of London; and Rebecca, colouring artist at Madame Tussauds.
One of the Londoners telling his โLondon Storyโ is Monarch cabin crew member Jairo Chinea Santos who stars as Monarchโs ambassador for the campaign and tells why he likes calling London home. In the video, Jario explains how he treats each of his customers like a guest, welcoming them on board Monarchโs aircrafts with a big smile.
Editor’s Note: All airlines interested in increasing the number of passengers they carry should be partnering with their home city to promote their home town as an undiscovered destination. There are million of stories at each destination. Well done Monarch and visitlondon.com.
Copyright Photo: Ton Jochems/AirlinersGallery.com. Airbus A320-214 G-ZBAB (msn 5581) with Sharklets taxies at Palma de Mallorca.
Monarch:ย
Video: One of the video segments about the London Underground:
Monarch Airlines (London-Luton) has announced the retirement of its last Airbus A300 with a special “retirement flight”. The company issued this statement:
Monarch Airlines is pleased to announce details of the very last commercial flight service on its long serving Airbus A300B4-605R.ย The type has been in service with the airline since 1990, and has carried more than 20 million holiday makers while in Monarch colors.
The final A300 airframe in the fleet, G-OJMR (msn 605), will be retiring on Sunday, April 13, 2014, having served the airline for 23 years after being delivered new 1991.ย In a fitting end to this aircraftโs service, the final flight will be piloted by the Chief Pilot of Monarch Airlines, Martin Pound.ย Martin has served Monarch for over 36 years and in 1991, was the pilot charged with flying the first A300 into service.
Monarchโs A300s are the final passenger-carrying examples in service with a European airline, and with its impending retirement from service, the passenger variant of Airbusโ first entry in to the commercial airliner market, will become a very rare sight in European skies. To celebrate the life of this workhorse of the airline industry, Monarch will be giving enthusiasts one last chance to book on the aircraft by opening up the last commercial flight from Londonโs Gatwick Airport to Birmingham.
On Sunday April 13, 2014, this special Monarch flight ZB300 will depart Gatwick Airportโs South Terminal at 2.40 pm (1440), for a leisurely flight to Birmingham International Airport, arriving at 3.40 pm (1540).
The aircraft, in 347-seat configuration, will be sold to capacity, with seats bookable via the Monarch website,ย www.monarch.co.uk
Seats on the flight will be priced at ยฃ74 per person, inclusive of airport taxes and charges.
Customers can select a seat at the point of purchase, or afterwards if you choose, subject to availability.ย Seating will be priced as follows ;
Window Seats:ย ยฃ25 per person
Aisle Seats in window row:ย ยฃ15 per person
Middle Seats in window row:ย ยฃ11 per person
Aisle Seats in middle row:ย ยฃ5 per person
Middle Seats in middle row:ย ยฃ1 per person
This flight will operate as a hand luggage only flight and normal hand luggage restrictions will apply.
Refunds will not be offered to passengers booking window seats if the weather is inclement, or if visibility is poor.
If passengers choose not to reserve a specific seat, one will be allocated free of charge at check-in on the day of the flight.
Booking fees will apply to bookings made with a credit card.
Note to all airlines: As Delta Air Lines discovered last night with the retirement of the last Douglas DC-9, there is a sizable market of eager and enthusiast customers wanting to ride on the last revenue flight of a retiring aircraft type. Many airlines are now discovering this new revenue source.
Update: Monarch confirmed flight ZB 300 from London Gatwick to Birminghamย was the last official ZB Airbus A300 flight on April 13.
Copyright Photo: Ton Jochems/AirlinersGallery.com. Airbus A300B4-605R G-OJMR (msn 605) taxies past the camera at Palma de Mallorca on a holiday flight.
Monarch Group (Monarch Airlines) (London-Luton), the UKโs leading independent travel group, has announced its unaudited results for the Financial Year ended October 31, 2013.
Commenting on the Groupโs 2013 performance and the outlook for 2014, Executive Chairman, Iain Rawlinson, said:
โI am delighted to announce the return to profitability of The Monarch Group in 2013. This was the outcome targeted by our 2011 refinancing, which was based on a clear plan that combined the achievement of business efficiencies and intra group synergies with growth strategies for each business area. ย All these elements have been delivered in tough markets.
โWhilst we are encouraged by the more positive recent economic news of late, in the short-term there remains overcapacity in the aviation industry and we believe many travel customers are cautious about the economic outlook. However, our Group structure, combining the three mutually supporting business areas of the scheduled airline, tour operations and aircraft engineering, each with its own independent growth strategy, provides us with resilience in this very competitive market environment.
โThe actions we have taken in the last two years provide strong foundations from which to plan the next phase of growth and development.ย Our steady investment in this period – in strengthening the group and divisional management, raising awareness of our trusted travel brands, improving distribution, introducing business efficiencies, and answering the needs of customers – provides a strong platform from which to complete our modernisation agenda. โ
Summary (October 31 year-end)
KEY STATISTICS
2013
Unaudited Statutory
2012
Statutory
Change
Gross turnover (ยฃm)
1,237.5
1,071.5
+15.5%
Monarch Airlines (ยฃm)
763.2
683.5
+11.7%
Tour Operations (ยฃm)
336.4
291.4
+15.4%
Monarch Aircraft Engineering (ยฃm)
107.2
86.3
+24.2%
Other (ยฃm)
30.7
10.3
+198.1%
Turnover, net of intra-Group sales (ยฃm)
960.5
825.1
16.4%
Web traffic – unique visitors (m)
21.9
20.0
+9.5%
Gross e-commerce revenue (ยฃm)
520.0
479.0
+8.6%
2013 Group Highlights
All trading divisions profitable for the year on a pre-exceptionals basis
Successfully delivered efficiency programs, achieving annualised cost savings of ยฃ52 million and increase in intra group turnover of an additional ยฃ31 million
Investment of some ยฃ20 million in aircraft engineering facilities, and systems to increase operating capacity and improve efficiency
Significant increase in unique visitors to the Groupโs e-commerce platforms, up 10% to 22 million
Group-wide roll out of Olympics-inspired โWorldHostโ Customer Service programme
Launch of The Monarch Foundation, providing focus for charitable and CSR activities
Monarch Airlines in FY2013
11.7% increase in gross revenues to ยฃ763.2 million
10.1% increase in capacity to 8.1 million sector seats and on track to deliver 10 million sector seats by end 2016
9.5% increase in airline passenger volumes to 7.0 million
Advanced plans to order up to 60 new narrow body aircraft in Q1 2014 (valued at US$6 billion at list prices) ย to continue fleet renewal program
New base at Leeds-Bradford Airport established
UK network development so that over two thirds of the UK population lives within a 90 minute drive of one of Monarchโs six bases[1]
New advertising campaign to be launched Christmas 2013 emphasising Monarch Airlinesโ customer service heritage and commitment to providing โSuperior Customer Experience at Competitive Priceโ
Tour Operations in FY2013
15.4% increase in gross revenues to ยฃ336.4 million
12% growth in passenger volumes to 911,000, substantially out-performing the market
18% growth in Package Holiday volumes, continuing the trend for consumers to seek โcare, convenience and financially protected holidaysโ[2]
5.6% increase in unique visitors to package holiday websites to 9.3 million
Successful migration to new, flexible enterprise technology platform
Continued investment in differentiated offer for customers
Monarch Aircraft Engineering in FY2013
24.2% increase in revenues to ยฃ107.2 million
26% growth in revenue from 3rdย party customers
80% increase in maintenance capacity following the opening of a new state-of-the-art facility ย at Birmingham Airport
Introduced Bombardier and Embraer type aircraft servicing capability
Copyright Photo: Ton Jochems/AirlinersGallery.com. Monarch Airlines is reviewing tender offers from the manufacturers and is expected to place a large aircraft order up to 60 aircraft in early 2014. A new order with Airbus is expected. Airbus A321-231 G-ZBAF (msn 2730) is seen in action at Palma de Mallorca.
Air Lease Corporation (Los Angeles) has announced long term lease agreements with Monarch Airlines (London-Luton) for two new Airbus A321-200ย aircraft with Sharklets and powered by IAE V2533 engines. Both aircraft are scheduled for delivery in April and May of 2015.
Copyright Photo: Ton Jochems/AirlinersGallery.com. Airbus A321-231 G-ZBAE (msn 5606) taxies at Palma de Mallorca in the updated 2011 livery.
Monarch Airlines (London-Luton) is launching two new routes from East Midlands.ย On May 7 the airline launched its first ever scheduled flight to Malta from East Midlands Airport.ย The flights will operate twice a week on a Tuesday and Saturday.
Malta is the first of two new routes to launch this summer from East Midlands Airport with Ibiza also launching on May 23.
Video: Monarch makes flying fun for 600 kids:
Copyright Photo: Paul Denton. Airbus A321-231 G-OZBL (msn 864) lands at Geneva in the updated look.
Monarch Airlines:ย
What does it take to repaint an airliner? Monarch Airlines explains the process that takes nine days on their excellent Monarch blog:
First step, checks and scaffolding
The first task was to fly Airbus A321 G-OZBZ down to a specialist aircraft painting company in Bournemouth called Airbourne Colours. The A321 would spend about 9 days being stripped down and repainted by a team of 10 to 12 highly experienced specialist painters each with 10 to 20 years experience. The team in Bournemouth would be in constant communication with Monarch operations teams and engineers during this time.
When G-OZBZ first arrived at the painterโs hangar, a Monarch engineer carried out an acceptance check on the aircraft. This check included removal of window wipers and a series of other tasks such as disconnecting batteries.
Next, the painting specialistโs hangar supervisor and a Monarch engineer worked together to check on the condition of the current paintwork and assessed any damage. While this check was carried out, a team put scaffolding into place around the aircraft. There had to be enough scaffolding to give access to every point of the aircraft during the painting process.
Second step, masking and stripping
There are two kinds of paint job that you can give an aircraft โ a strip or an abrade (otherwise known as a โrubโ). A strip involves the use of chemical washes to remove the paint back to bare metal. During a โrubโ the aircraft fuselage (the body of the plane) is sanded back to a smooth finish ready to accept paint.
Generally the fuselage and fin are stripped as these are made of metal but the engines and wings and rubbed as they are made of composite materials.
G-OZBZ needed a fuselage strip and repaint, so the next step was to cover or โmaskโ all the areas which needed to be protected from sanding dust and paint overspray, for example the cockpit and cabin windows. As the wings werenโt being painted (just the ends were to be painted yellow), these were also masked. Masking was also applied to sensitive items such as ports, antennae, aerials and engine intakes.
The metallic areas were then chemically stripped back to bare metal, a process which includes a power wash and alkaline shampoo. The tail fin and engine cowlings (covers) are made of composite materials, so these were abraded, followed by a solvent wash. Once all the paint was removed and sealants checked and repaired or replaced, Monarch engineers carried out a bare metal inspection to check the state of the aircraft before painting commenced.
ย Then, itโs time to paint
After masking, a team of 10 to 12 people hand-sprayed primer to the fuselage.
Once the primer was dry, a layer of white paint was applied to the fuselage.
Next, yellow paint was sprayed on to the tail and once dry, the indigo was applied to the underneath of the fuselage and Monarchโs famous spotty M logo was added to the tail.
There are a number of mandatory markings and Monarch titles that need to be put on the aircraft. These are a combination of decals (industrial stickers) and paint. The Monarch title for instance was applied by placing a massive spray mask (or stencil) over the fuselage and spraying the mask with paint.
Aircraft paints are designed to be tough in order to withstand extreme environmental conditions as well as corrosion, chemicals, and rain erosion. However, unlike paint you might use to protect your home, aircraft paints also need to be incredibly lightweight and the completed paint job was allowed to be no more than 250 microns thick (0.25mm or about 0.01 inches).
Taking all the primer, white, yellow, purple basecoat and the clear coat together, the total amount of paint used was about 360 litres.
Finally, itโs very important to the safe and efficient operation of commercial aircraft that we know how much everything weighs. When the painting was complete, G-OZBZ was given a โcalculated reweighโ, which compared the thickness of the new paint to the original paint. These figures were sent to a loadmaster company to produce accurate trim data for the aircraft, which will be used eventually by the pilots and other people in operations.
Monarch Airlines (flymonarch.com) (London-Luton)ย has taken delivery of its first Airbus A320 equipped with fuel saving wing tip devices, called Sharklets, becoming the first UK carrier to benefit from them.
Sharklets are an option on new-build A320 Family aircraft, and standard on all members of the A320neo Family. The new wing tip devices measure 2.4 meters tall, replacing the A320โs current wing tip fence. They offer the flexibility to A320 Family operators of either adding around 100 nautical miles more range or an increased payload capability of up to 450 kilograms.
Copyright Photo:Eurospot. The pictured Airbus A320-214 F-WWBZ (msn 5526) was handed over to Monarch Airlines as G-ZBAA on March 14.
Monarch Airlines (Monarch.co.uk) (London-Luton) has launched its third television advertisement.
The new advertisement (see below), which will be the first to use the airline”s redesigned branding, was created by Iris Worldwide and will run for three weeks on ITV in the Central, Yorkshire, Granada and London TV regions during popular programs such as ”Dancing On Ice” ”Coronation Street” and ”The Chase”. As part of the multi-channel campaign it will also be shown on other channels including Sky One, Sky Living and E4.
There will be two versions, one of 10 seconds and one of 30 seconds. The shorter advertisement will demonstrate the airline”s price offering, while the longer version will position the brand. Both will reflect the airline”s aim ”to be the customer”s choice for outstanding service” and the aspiration to put the fun back into flying. These ideals will run through other marketing projects, as the rebranding is embedded in other airline activity this year.
The advert will be further supported by national and regional press, social media, radio, email, digital and outdoor advertising in the new theme.
Kevin George, Managing Director of Monarch Airlines, commented, “We are building on the success of our previous television campaign with this latest production, which evokes happy memories, prompting our teams and our passengers to put the fun back into flying.” He continues: “With Monarch now clearly established as a scheduled airline it is important that we showcase the products on offer across our extensive network of European and Mediterranean routes.”
Monarch Airlinesย operates scheduled services from Birmingham, East Midlands, Leeds Bradford, London Gatwick, London Luton and Manchester airports.
Video:
Copyright Photo: Karl Cornil.ย Airbus A320-212 G-OZBB (msn 389) prepares to land at Brussels painted in the updated 2011 livery.
Monarch Airlines (London-Luton) has issued the following statement today after an incident involving an Aurela Aircompany (Vilnius) Boeing 737-300 (LY-SKA) at Birmingham:
“Monarch confirms that the flight operating from Nice on flight ZB 467 operated by Aurela Airlines on September 21, 2012, has been involved in an incident upon landing at Birmingham Airport.
It is understood that the flight operating on an Aurela Boeing 737-300 aircraft registration LY-SKA with 135 passengers onboard left the runway whilst taxiing to the terminal, bringing the aircraft to a stop. Passengers have now safely disembarked from the aircraft and have been coached to the terminal where they are being cared for by Monarch Airline staff. At this time we understand that no passengers or crew have sustained any injuries.
Monarch apologises to all passengers on-board and is offering them all possible assistance. Monarch is working with Birmingham Airport to move the aircraft and is fully assisting with the authorities. As a standard precaution emergency services have attended the aircraft.
We have suspended the use of Aurela Airlines.”
Top Copyright Photo: Javier Rodriguez. Boeing 737-35B LY-SKA (msn 23972) was being operated for Monarch in the basic Aurela livery without titles. The airliner is pictured departing from Palma de Mallorca before today’s incident.
Aurela:ย
Monarch:ย
Bottom Copyright Photo: Nik French.ย Monarch’s Airbus A321-231 G-OZBS (msn 1428) has received decals (both sides) of a drawing by an employeeโs daughter. This drawing was selected in aย competition for the employees’ children to draw a picture depicting new destination Munich. Service to MUC starts today.
Monarch Airlines (London-Luton) willย launch flights to Gibraltar as part of the carrierโs expansion of its Birmingham network of routes for summer 2013.
The service will start on March 23, 2013 with three roundtrips a week.
The flight from Birmingham will depart on Tuesdays, Thursdays and Saturdays at 6.35 am (0635), arriving in Gibraltar at 10.30 am (1030).ย The return flight will depart Gibraltar at 11.15 am (1115), arriving in Birmingham at 1.10 pm (1310).
Copyright Photo: Paul Denton. Airbus A320-212 G-MPCD (msn 379) is seen at Geneva.
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