Monarch Airlines (Monarch.co.uk) (London-Luton) has launched its third television advertisement.
The new advertisement (see below), which will be the first to use the airline”s redesigned branding, was created by Iris Worldwide and will run for three weeks on ITV in the Central, Yorkshire, Granada and London TV regions during popular programs such as ”Dancing On Ice” ”Coronation Street” and ”The Chase”. As part of the multi-channel campaign it will also be shown on other channels including Sky One, Sky Living and E4.
There will be two versions, one of 10 seconds and one of 30 seconds. The shorter advertisement will demonstrate the airline”s price offering, while the longer version will position the brand. Both will reflect the airline”s aim ”to be the customer”s choice for outstanding service” and the aspiration to put the fun back into flying. These ideals will run through other marketing projects, as the rebranding is embedded in other airline activity this year.
The advert will be further supported by national and regional press, social media, radio, email, digital and outdoor advertising in the new theme.
Kevin George, Managing Director of Monarch Airlines, commented, “We are building on the success of our previous television campaign with this latest production, which evokes happy memories, prompting our teams and our passengers to put the fun back into flying.” He continues: “With Monarch now clearly established as a scheduled airline it is important that we showcase the products on offer across our extensive network of European and Mediterranean routes.”
Monarch Airlines operates scheduled services from Birmingham, East Midlands, Leeds Bradford, London Gatwick, London Luton and Manchester airports.
Copyright Photo: Karl Cornil. Airbus A320-212 G-OZBB (msn 389) prepares to land at Brussels painted in the updated 2011 livery.