Tag Archives: Emirates Airline

Emirates enhances its inflight customer experience

Emirates has made this announcement:

Priding itself on a brand promise of โ€˜Fly Betterโ€™, Emirates is investing over US$ 2 billion to enhance its inflight customer experience, including a massive programme to retrofit over 120 aircraft with the latest interiors, plus an array of other service improvements across all cabins starting in 2022.

Sir Tim Clark, President Emirates Airline said: โ€œWhile others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic weโ€™ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now weโ€™re rolling out a series of intensive programmes to take Emiratesโ€™ signature inflight experiences to the next level.โ€

Some of Emiratesโ€™ latest initiatives include: elevated meal choices, a brand new vegan menu, a โ€˜cinema in the skyโ€™ experience, cabin interior upgrades, sustainable choices and a generous approach to the little touches that make travel memorable.

Starting from August, Emiratesโ€™ passengers can look forward to:

New Inspirations, New Menus: ย An award-winning team of chefs, a world-class catering team and a wide variety of suppliers have been assembled to design and deliver the best fine dining experience in the sky. New menus will be served on select Emirates routes in First Class, featuring dishes such as pan-fried salmon trout with moqueca sauce and creole rice, roasted duck breast with orange thyme jus, steamed broccolini and fondant potatoes. New menus will also be introduced to Business and Economy on the 1st of September.

Purposefully Vegan Choices: Emiratesโ€™ new vegan menu is carefully curated to cater to the growing numbers of customers pursuing this thoughtful lifestyle. Vegans, or anyone interested in a delicious and healthy plant-based meal, will enjoy handcrafted gourmet dishes such as pan-roasted king oyster mushrooms, flavoursome jackfruit biryani and sliced kohlrabi garnished with burnt orange. Desserts are a decadent affair with choices of chocolate truffle cake with hazelnut, pistachio and gold leaf, or green grape tart adorned with candied rose petals, vanilla custard, and berry compote glistening with yuzu pearls.

The Champagne and Caviar Experience: Emiratesโ€™ First Class experience, always a benchmark for service excellence, has been upped a notch in 2022. Customers can now savour unlimited portions of Persian caviar as part of the โ€˜dine on demandโ€™ service, with an exquisite pairing of the world-renowned Dom Perignon vintage champagne. Emirates is the only airline with an exclusive agreement to offer the luxury brand on-board.

Cinema in the Sky: First Class customers can create a memorable movie moment on-board by ordering cinema snacks as they enjoy the 5,000 channels on Emiratesโ€™ ice inflight entertainment system. The cinema snack menu includes moreish classics such as lobster rolls, juicy sliders, edamame, and salted popcorn, and can be ordered on demand. All passengers can also curate their own ice experience before their flight, simply by browsing and pre-selecting movies or TV shows on the Emirates app, which can then be synced to ice the moment they board, maximising the seamless travel experience.

Farm to Fork – Sustainable Supply Chain: Emiratesโ€™ customers departing on flights from Dubai can begin crunching on fresh greens harvested from Bustanica, the worldโ€™s largest vertical farm and newly-opened US$40 million joint venture investment through Emirates Flight Catering. Emirates is continuing to invest in sustainable operations and supply chains, seeking local food suppliers and farms wherever possible to serve the freshest produce on board.

Specialised Hospitality Training for Cabin Crew: Emirates has partnered with Ecole hรดteliรจre de Lausanne, one of the worldโ€™s top hospitality management schools, to craft the Emirates Hospitality strategy and encourage inspiring customer experiences. Emirates Cabin Crew have already begun engaging in intensive training programmes focused on delivering the four service pillars: Excellence, Attentiveness, Innovation and Passion.

Upgraded Cabin Interiors in all Classes: The most significant investment is an extensive and record-breaking refurbishment of the aircraft fleet interiors, where cabins will be retrofitted with new or reupholstered seats, new panelling, flooring and other cabin features. Benefitting all Emirates passengers, every cabin class will be refreshed and new Premium Economy cabins installed. After the retrofit, Emirates will have a total of 120 aircraft offering Premium Economy seats โ€“ the only airline in the region to offer this cabin class, and enhanced interiors and features across all other cabins. With its first aircraft scheduled to roll into the Emirates Engineering Centre for retrofitting in November, planning work and trials have begun in earnest.

Additionally, Emirates confirms there will be more announcements about new products and services in the near future.

Emirates aircraft photo gallery:

Emirates adds more flights to Mauritius

2022 "Journey to the Future" special livery

Emirates has announced plans to up frequencies to Mauritius starting October 1, 2022. The additional evening frequency which will operate up until January 31, 2023 is in response to increased travel demand to and from Mauritius, and will boost connectivity to the island nation.

Emiratesโ€™ third-daily flight to Mauritius will operate with the following schedule (all timings local): EK 709 departs Dubai at 22:10 hrs and arrives in Mauritius at 04:45 hrs. EK 710 leaves Mauritius at 06:30 hrs, arriving in Dubai at 13:05 hrs.

The third-daily flight will boost seat capacity to and from Mauritius by approximately 35%, catering to the surge in demand and providing added support to the tourism industry during one of the busiest travel seasons. The added frequency supplements the existing double-daily Airbus A380 services and will also offer customers travelling to Mauritius with more flexibility when planning their trip with the choice of an early morning arrival at Sir Seewoosagur Ramgoolam Internationalย Airport in addition to the existing EK 0701 service which arrives mid-morning, and EK 0703 that arrives early evening. Travellers departing Mauritius will also have ample choice to connect safely and seamlessly to Dubai, and through Dubai onwards to Emiratesโ€™ global network of 130 destinations. All three daily flights offer code sharing with Air Mauritius to allow greater access and a seamless travel experience to and from the island nation.

Emirates started operations to Mauritius in September 2002 with three weekly flights and currently is in its 20th year of operations to the Indian Ocean destination.

Emirates has been building up connectivity in response to growing customer demand on the back of rising travel confidence and the easing of international travel protocols. Boosting connectivity and expanding its Tel Aviv schedule with a second daily flight, and recently resuming passenger services to London Stansted, Emirates has sufficiently restored its pre-pandemic frequencies as travellers return to the skies.

Top Copyright Photo: Emirates Airline Airbus A380-861 A6-EVK (msn 260) (Journey to the Future) IAD (Brian McDonough). Image: 958444.

Emirates aircraft slide show:

Emirates backs down, now agrees to cap LHR sales

Emirates issued this statement:

The President of Emirates Airline and the CEO of Heathrow Airport held a constructive meeting on July 15. Emirates agreed the airline was ready and willing to work with the airport to remediate the situation over the next 2 weeks, to keep demand and capacity in balance and provide passengers with a smooth and reliable journey through Heathrow this summer.

Emirates has capped further sales on its flights out of Heathrow until mid-August to assist Heathrow in its resource ramp up, and is working to adjust capacity.

In the meantime, Emirates flights from Heathrow operate as scheduled and ticketed passengers may travel as booked.

Emirates aircraft photo gallery:

 

Sky Express announces a strategic partnership with Emirates

Sky Express made this announcement:

New prospects for interconnecting the country and further enhancing of the tourist prod-uct are created by the agreement of the new era with the leading air carrier of the Middle East.

Emirates and SKY express are joining forces to offer passengers more flight options from New York and Dubai to the largest domestic network in Greece.

Passengers, flying with Emirates from Dubai and New York to Athens International Airport, will be able to continue their journey to one of the 34 Greek destinations SKY express serves. The connection is undertaken by the country’s youngest and greenest fleet and one of the most envi-ronmentally friendly in Europe, offering a special in-flight experience.

The new strategic interconnection with the leading air carrier in the Middle East is a practical recognition of the dynamics of SKY express at an international level. In addition, it gives a further boost to the country’s tourism development by creating the right conditions for visitors to arrive even from areas such as Australia, Southeast Asia and India via Dubai Airport.

This is the purpose of cooperation with global carriers such as Air Transat, Air France, KLM, Qatar Airways, American Airlines, Cyprus Airways, Condor, El Al, Transavia, Middle East Airlines, Air Transat, Delta and others.

Sky Express aircraft photo gallery:

Emirates takes Dubaiโ€™s vision of tomorrow to the skies, launching Museum of the Future custom A380 livery, unveils new Premium Economy

Emirates Airlines has made this announcement:

Emirates has revealed a new custom A380 livery dedicated to Dubaiโ€™s newest architectural icon and centre for pioneering concepts and ideas, the Museum of the Future.

The first Emirates A380 (A6-EVK)ย (above) to sport this exciting new livery, takes flight on May 5 to Los Angeles. As its nine other aircraft siblings roll out of the dedicated Aircraft Appearance Centre at Emirates Engineering ย over the coming weeks, Emiratesโ€™ Museum of the Future A380s will be deployed on routes to Europe as well as key Arab regional cities.

Note: 10 A380s will wear this special livery.

This initiative underscores the airlineโ€™s unwavering commitment to support Dubaiโ€™s vision as the leading city of the future, a hub for innovation and testbed for emerging technologies. It also crystallises the UAEโ€™s 50 years of development and progress.

The seven storey, pillarless, torus-shaped Museum of the Future, dubbed as the โ€˜worldโ€™s most beautiful buildingโ€™,ย has become one of Dubaiโ€™s definitive design marvels, and aims to inspire the world to imagine the possibilities of tomorrow, featuring mesmerising installations and futuristic experiences. The buildingโ€™s ring forms a void to represent unknown and undiscovered knowledge.

The Museum will also act as an incubator for scientists, thinkers and researchers to bring their bold ideas and visions of the future to life, especially across areas like sustainability, outer space, health, and other critical global challenges. It will also be a platform to trial and demonstrate the latest technological discoveries, with prototypes that will continually evolve from emerging start-ups and established technology enterprises.

The ring shaped, Arabic calligraphy encapsulated building encircles both sides of the aircraft, and features the message โ€˜Journey to the futureโ€™ across the fuselage, covering a total of 336 sqm on the A380. The faรงade is decorated with quotes from His Highness Sheikh Mohammed bin Rashid Al Maktoum. The airline will produce 10 A380 liveries in total, which will fly across close to 30 destinations around the world in the coming year, carrying the museumโ€™s message of creating a better future, now.

In other news,ย Emirates will be unveiling its full Premium Economy cabin experience from May 9-12 at Arabian Travel Market 2022 (ATM).

The regionโ€™s leading travel and tourism exhibition is expected to welcome 20,000 visitors this year, with the theme of โ€˜The future of international travel and tourismโ€™, and Emiratesโ€™ iconic presence at the event this year will be fittingly themed โ€˜The future is nowโ€™.

The Emirates stand will also offer members of the travel and tourism industry from over 112 countries a chance to experience the airlineโ€™s signature products in every cabin class.

Over ATMโ€™s four days, Emiratesโ€™ executives and commercial teams will be at the airline’s stand with a busy agenda of face-to-face business meetings, taking the opportunity to network and reconnect with travel trade industry partners, and establishing new partnerships in line with the airlineโ€™s work to help the industry collectively rebuild better for the future.

The highly popular Emirates Premium Economy seat which will be on display at ATM is a luxurious take on the traditional cabin, providing more comfort with legroom of up to 40 inches, wide seats that span 19.5 inches with a generous 8 inch recline, and other thoughtful touches for customers to comfortably sit back and relax.

In addition, Emirates will also feature its show-stopping Boeing 777-300ER game-changer First Class fully enclosed private suite, Boeing 777 Business Class seat, newest generation A380 Onboard Lounge, along with other iconic products such the First Class Shower Spa and its generously pitched game-changer Economy Class seats.

The Emirates stand is located in Hall 3, stand number ME3210 at ATM.

Emirates aircraft photo gallery:

Emirates plans to add 23 extra flights and more seats across 7 cities in the GCC and Middle East during Eid

Emirates Airline Airbus A380-861 A6-EDO (msn 057) LHR (SPA). Image: 945265.

Emirates has made this announcement:

With Eid Al Fitr approaching and more travellers planning to take to the skies, Emirates is responding by offering more flights across seven cities in the GCC and Middle East. The airline is stepping up its schedule by adding 23 flights and layering on additional seats with the deployment of both Airbus A380s and Boeing 777s between April 28 and May 8 to the four cities it serves in KSA, as well as to Kuwait, Beirut, and Amman.

In the Kingdom of Saudi Arabia, Emirates will be layering on two additional flights on May 2 and May 8 to serve demand in and out of Riyadh. In Jeddah, the airline will add five flights served by its Boeing 777, and will be upgrading one of its existing flights to an A380, to become an all A380 operation. Medina will also be served with four additional flights during this time, and travelers from Dammam will also have the option of one extra flight on 28 April as they start their holidays. This year, Emirates customers in KSA will be venturing to Dubai for their Eid Al Fitr celebrations, in addition to the Maldives, Paris, Bangkok, Mauritius, Manila and Los Angeles in the US.

Popular destinations for Kuwaiti travelers this year include Dubai, the Maldives, Manila, Bangkok, London, Mauritius and Paris and Emirates will be operating eight additionalย flights served by its Boeing 777 during Eid.

Emirates will be layering on three flights served by its Boeing 777s to the airlineโ€™s existing Beirut schedule to accommodate for more travelers as they head home to visit friends and relatives. Amman flights served by the Boeing 777 will also be upgraded with higher seat capacities.

Travellers can also can book special Emirates Holidays packages, with curated experiences, hotel stays and more to suit every preference and taste.

Keeping with Eid traditions, and providing a touch of Middle Eastern hospitality, the airline will be serving a specially crafted Eid menu for customers between May 2-5 for all GCC, Middle East and North Africa flights departing from and arriving to Dubai.

Customers across all classes can expect to tuck into succulent Chicken Gabuli or Prawn Biryani to start their celebrations. Emirates will also be serving decadent desserts like saffron and pistachio cakes for First and Business Class customers. Economy class customers can also enjoy the chicken and prawn options and indulge their sweet tooth with soft and crumbly pistachio namoura or saffron cake to round off their meal.ย  Customers travelling on the A380 in First and Business Class will also be able to enjoy a curated selection of Emirati Eid pastries and chocolates in the Onboard Lounge.

Emirates First and Business Class Dubai lounges will be offering customers Arabic Coffee, dates, traditional Eid sweets and two new flavours of ice-cream, cinnamon baklava and Arabic coffee with dates. Customers at Emiratesโ€™ dedicated Cairo and Singapore lounges will also be offered special sweets and savoury dishes.

Top Copyright Photo: Emirates Airline Airbus A380-861 A6-EDO (msn 057) LHR (SPA). Image: 945265.

Emirates aircraft slide show:

Emirates aircraft photo gallery:

Emirates and Garuda Indonesia launch codeshare partnership

Emirates and Garuda Indonesia have announced the launch of their codeshare partnership, with effect from March 9. The new partnership allows customers of the worldโ€™s largest international airline, based in Dubai, and Indonesiaโ€™s national carrier, to enjoy seamless connectivity on routes across the Americas, Middle East, Africa and Europe.

Under the new codeshare partnership forged, customers will be able to enjoy seamless connectivity on 16 routes, including popular European destinations, in addition to other travel benefits that will introduce additional levels of convenience.

Following the signing of a Memorandum of Understanding by both airlines in November of last year, regulatory approvals have been secured to operate routes that are included under the codeshare partnership.

Garuda Indonesia will place its code on routes operated by Emirates, between Jakarta and Dubai, in addition to onwards flights to Paris, London Heathrow, Manchester, Milan and Barcelona from Emiratesโ€™ hub.

Emirates will place its code on Garuda Indonesia operated flights on ten routes via two of its hubs, both Jakarta and Denpasar. Emirates passengers are able to travel to seven additional domestic points in Indonesia, beyond Jakarta and Bali, and enjoy the convenience of seamless booking, easy connections, one baggage policy and baggage-check through to the final destination. Domestic points which Emirates customers can travel to include Denpasar, Surabaya, Makassar, Balikpapan, Manado, Medan, Padang and Solo from Jakarta, while, from Denpasar, customers can fly to Jakarta, Surabaya and Makassar.

Emirates currently has codeshare cooperation agreements in place with 23 airline partners and two rail companies around the world. Additionally, Emirates also has interline cooperation agreements with over 115 airlines and rail companies. Meanwhile, Garuda Indonesia currently has codeshare partnerships with more than 23 airline partners and 70 interline partners which offers Garuda Indonesia’s passengers connectivity to hundreds of destinations worldwide.

Emirates to return to Casablanca, signs agreement with Turespaรฑa to promote Spanish tourism

Emirates will make a full returnย of passenger services to and from Casablanca from February 8, 2022.

The return of Casablanca in Morocco marks a full restoration of Emiratesโ€™ pre-pandemic African network including 21 cities spread across the continent. Customers flying to and from Casablanca can safely travel on Emirates to Dubai, and enjoy an array of onward connections to Europe, the Middle East and GCC, the Americas and West Asia.

Emirates will operate to Casablanca with daily flights using its modern Boeing 777-300ER. EK 751 will depart Dubai at 0730hrs, arriving in Casablanca at 1315hrs. EK 752 will depart Casablanca at 1505hrs, arriving in Dubai at 0130hrs the next day.

In other news, Emirates has signed a Memorandum of Understanding (MoU) with Turespaรฑa, Spanish Tourism Institute, to help boost trade and tourism to Spain.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group welcomed Her Excellency Marรญa Reyes Maroto Illera, Spanish Minister of Industry, Trade and Tourism, at the Emirates Group Headquarters.

The MoU was signed by Sheikh Majid Al Mualla,ย Divisional Senior Vice President, International Affairs at Emirates and Miguel รngel Sanz Castedo, Director General of Turespana. The ceremony was also attended by Juan Ignacio Diaz Bidart, Cabinet Chief to the Minister, Ministry of Industry; Iรฑigo de Palacio, Spanish Ambassador to the UAE; Andres Salinero, Trade and Economic Counsellor, Embassy of Spain; andย  Daniel Rosado Bayon, Director, Spain Tourism Office, Tourism Counsellor, Embassy of Spain.

Emirates, the worldโ€™s largest international airline, has signed a Memorandum of Understanding (MoU) with Turespaรฑa, Spanish Tourism Institute, to help boost trade and tourism to Spain. His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group welcomed Her Excellency Marรญa Reyes Maroto Illera, Spanish Minister of Industry, Trade and Tourism, at the Emirates Group Headquarters.

The MoU was signed by Sheikh Majid Al Mualla,ย Divisional Senior Vice President, International Affairs at Emirates and Miguel รngel Sanz Castedo, Director General of Turespana. The ceremony was also attended by Juan Ignacio Diaz Bidart, Cabinet Chief to the Minister, Ministry of Industry; Iรฑigo de Palacio, Spanish Ambassador to the UAE; Andres Salinero, Trade and Economic Counsellor, Embassy of Spain; andย  Daniel Rosado Bayon, Director, Spain Tourism Office, Tourism Counsellor, Embassy of Spain.

Emirates restores flights to five African countries

Emirates will resume passenger operations between Dubai and five African countries starting from January 29, 2022, offering customers more choice, superior value and enhanced connectivity to and through Dubai.

The significant restoration of services will include Addis Ababa, Ethiopia; Dar El Salaam, Tanzania; Nairobi, Kenya; Harare, Zimbabwe; Emiratesโ€™ three South African gateways Johannesburg, Cape Town and Durban.

Customers flying in and out of Emiratesโ€™ African gateways can safely connect to Dubai and to an array of onwards connections to Europe, Middle East, the Americas, West Asia and Australasia.

  • South Africa:ย Flights between Dubai and South Africa will operate as a daily flight to and from Johannesburg, effective January 29 and double daily services from February 1. Flights to and from Cape Town and Durban will operate daily from February 1.

oย ย  Emirates flight EK 761 departs Dubai at 0440hrs, arriving in Johannesburg at 1055hrs. EK 762 departs Johannesburg at 1325hrs, arriving in Dubai at 2345hrs. The second daily flight, EK 763, departs Dubai at 1005hrs, arriving in Johannesburg at 1630hrs. The return flight, EK 764, leaves Johannesburg at 1850hrs, arriving in Dubai at 0505hrs the next day.

oย ย  EK 772 from Dubai to Cape Town departs at 0355hrs, arriving in Cape Town at 1145hrs. EKย 771ย leaves Cape Town at 1825hrs, arriving in Dubai at 0555hrs the next day. EK 775 departs Dubai at 1035hrs, arriving in Durban at 1705hrs, and EK 776 takes off from Durban at 1900hrs, arriving in Dubai at 0515hrs the next day.

  • ย Kenya:ย Emirates will operate 10 weekly flights to Nairobi fromย  January 29. EK 719 and 720 will operate on Sunday, Wednesday, Friday and Saturday, taking off from Dubai at 0935hrs and arriving in Nairobi at 1345hrs, in turn leaving Nairobi at 1530hrs, and landing in Dubai at 2130hrs. EK 721 and 722 will fly on Sunday, Monday, Tuesday, Thursday, Friday and Saturday with EK 721 taking off from Dubai at 0210hrs, arriving in Nairobi at 0620hrs. EK 722 will leave Nairobi at 2355hrs, arriving in Dubai at 0555hrs.
  • Ethiopia:ย Emirates flights to Addis Ababa will operate daily from January 30, with EK 723 taking off from Dubai at 0925hrs, arriving in Addis Ababa at 1240hrs.ย  EK 724 leaves Addis Ababa at 1505hrs, arriving in Dubai at 2015hrs.
  • Tanzania:ย Emirates will operate to Dar Es Salaam with five flights a week from January 30. EK 725 will take off from Dubai at 0930hrs, arriving in Dar Es Salaam at 1355hrs. EK 726 will leave Dar Es Salaam at 1525hrs, landing in Dubai at 2150hrs.
  • Zimbabwe:ย Emirates will operate to Harare with six weekly flights linked to its Lusaka service from January 30. EK 713 leaves Dubai at 0920 hrs, with a stop in Lusaka, and arrives in Harare at 1700hrs. EK 714 takes off from Harare at 1845hrs, stopping in Lusaka, and continuing on to Dubai to arrive at 0625hrs the next day.

All passengers traveling from Emiratesโ€™ African network with Dubai as their final destination require a 48 hour PCR test. Passengers must present a valid negative COVID-19 PCR test certificate with a QR code for a test conducted at an approved facility, and validity must be calculated from the time the sample was collected. Upon arrival in Dubai, passengers will undergo an additional Covid-19 PCR test and remain in self quarantine until the results of the test are received.

Emirates does it again, scaling up and circling around the Burj Khalifa to put Expo 2020 Dubai on top of the worldโ€™s travel agenda

Left side

Emirates made this announcement:

Keeping with Dubaiโ€™s โ€˜nothing is impossibleโ€™ spirit,ย Emirates is soaring up and around the Burj Khalifa for another edition of its viral ad campaign, this time taking it one spectacular step further with the masterful addition of the iconic Expo 2020 Dubai A380. Emirates hit the global headlines and social media feeds of millions in August 2021 when it took its brand message to new heights atop the Burj Khalifa.

 

Photo: The brave stuntwoman is standing at the pinnacle of the Burj Khalifa by Emaar once again, holding up message boards with an invitation to visit the worldโ€™s greatest show, Expo 2020 Dubai, on the iconic Emirates A380.

This time, the brave stuntwoman is standing at the pinnacle of the Burj Khalifa by Emaar once again, holding up message boards with an invitation to visit the worldโ€™s greatest show, Expo 2020 Dubai, on the iconic Emirates A380. She then gestures to her โ€˜friendโ€™, the eye- catching Emirates A380 wearing the Expo 2020 Dubai livery, which gracefully soars in the background as she stands firmly on the spire of the worldโ€™s tallest building. The ad also features dynamic aerial views of Dubai and its iconic skyline, and culminates in a flypast over the impressive Al Wasl dome at the Expo 2020 Dubai site.

Sir Tim Clark, President Emirates Airline said: โ€œNow at the halfway mark of its six-month run, the excitement and momentum around Expo 2020 Dubai remain strong. Our latest campaign boldly carries the Expo message and invites people to come and experience what is truly the worldโ€™s greatest show. There is nowhere else right now that offers the raft of attractions, top-class entertainment and music, riveting sports, vibrant country and themed pavilions, a thriving culinary scene and much more โ€“ all in one place. Dubai and the Expo are already top attractions and our aim is to give global travelers even more reasons to choose Emirates and Dubai for their upcoming winter and spring holidays.โ€

Photo: The Emirates Expo 2020 Dubai A380 gracefully soars in the background as the stuntwoman stands firmly on the spire of Burj Khalifa by Emaar.

While the ad looked like it was shot effortlessly, the whole project involved in-depth planning and meticulous execution involving stakeholders across Dubaiโ€™s aviation eco-system, with a strong focus on safety at every juncture when conducting the low flying manoeuvres.

The carefully choreographed flypast involved the A380 flying at a low altitude of only 2,700 feet, the exact height of Burj Khalifa by Emaar. The aircraft also flew at a very low speed of 145 knots. To put that into perspective, the average cruising speed of an A380 is around 480 knots. The low speed ensured the aircraft could efficiently and continuously circle around the Burj Khalifa and achieve a tight radius without drifting away. In total, the Emirates A380 circled the Burj Khalifa 11 times to get a right selection of shots for the ad.

The aircraft also appeared as if it was flying very close to the stuntwoman as she was standing on the Burj, when in fact it was over a half a mile away.

Photo: While the ad looked like it was shot effortlessly, the whole project involved in-depth planning and meticulous execution involving stakeholders across Dubaiโ€™s aviation eco-system, with a strong focus on safety.

During the planning stages, Emirates pilots, Flight Operation teams, Air Traffic Controllers, helicopter pilots, drone operators and the filming teams, the Emirates marketing team, the Emaar team, regulatory teams as well as the UAE GCAA and DCAA worked closely to discuss and deliberate every detail and aspect of the mission,ย choreographing the flight plan, running risk assessments, accounting for air traffic, areas over flown, as well as gauging potential wind and weather conditions in order to secure the necessary approvals. Pilots also trained multiple times in the A380 flight simulator to ensure every visual reference point was covered and tested and every manoeuvre checked prior to the mission. The simulator visits also helped establish the way all stakeholders would communicate during the flypasts and filming to ensure everyone was operating in a safe environment.

In addition, the team closely liaised with Dubai ATC to ensure that all activity was protected by blocking the airspace through a Temporary Restricted Area during all of its holding patterns.

The filming and low flypasts were conducted on 13 and 14 October 2021, and the timings of the flights were scheduled outside of the peak departures window at Dubai International as a further measure to mitigate any risk.

The new global multi-channel campaign will run in 12 languages, debuting across 19 countries covering TV, cinema, digital and social media platforms. The ad is part of a wider USD $20 million commitment Emirates has made to help create awareness, generate excitement and ultimately drive more visits to Dubai and Expo 2020 Dubai.

Since Dubai reopened for business and tourism in July 2020, the airline has run close to 15 major global and regional brand and tactical campaigns across 25 countries, starting with its โ€˜Dubai is Openโ€™ campaign; its partnership with celebrity powerhouse Chris Hemsworth promoting Expo 2020 Dubaiโ€™s endless possibilities ahead of the eventโ€™s opening date; both its โ€œEmirates crew on Burj Khalifaโ€ ads and its latest winter campaign highlighting the plethora of activities Dubai has to offer for travellers seeking to escape the cold.ย ย  The airline has also promoted Expo 2020 Dubai through a number of global tactical campaigns, including complimentary day passes for every ticket booked, earning Skywards Miles for time spent in Dubai during the Expo period, early bird discounts, family and SME offers, amongst other special promotions.

Running until 31 March 2022, Expo 2020 Dubai brings the world together,ย hosting spectacular events that have encouraged repeat visitation, as it provides a platform for collaboration, showcasing human advances and the latest in technology, culture, art music, gastronomy, sports and much more, in addition to over 190 country pavilions to see and experience.

Top Copyright Photo: Emirates Airline Airbus A380-861 A6-EEU (msn 147) (Be part of the magic – Dubai Expo) LAX (Michael B. Ing). Image: 955584.

Emirates aircraft slide show:

Emirates aircraft photo gallery: