Tag Archives: LATAM

LAN and TAM to operate as LATAM with a new livery

LAN-TAM Tails

LAN Airlines (Santiago) and TAM Linhas Aereas (Sao Paulo) (LATAM Airlines Group) have just announced it will move towards one brand – LATAM. The makeover will involve a new livery for both airlines.

LATAM logo (LRW)

The airline announced this new look with the video above and these short statements:

TAM and LAN built a story in common and left behind a legacy. Both succeeded in their markets and opened themselves to the world, bringing developments to the whole region. For years, they were recognised for their punctuality, services, and network. This allowed us to gain our customers’ preference and to take part in their stories.

Now, we begin together a whole new chapter, which starts off with a brand that will take our best to the entire world. Our new identity represents the strength of a region that never stops moving, a pioneer and contemporary spirit, which inspires us to take Latin America to the world and to bring the world to Latin America.

The group describes the new logo above:

Our symbol adopts an ascendant form, which represents our strength, dynamics, and will to always go further. It takes shape through the harmony between different elements, since we were born exactly from the beauty of diversity.

On the colors:

Our colours, Indigo and Coral, represent our complementary and unique way of being: elegant on the outside, warm on the inside. Our secondary colours contribute to making our expression more diverse, without falling into stereotypes, and symbolising a region that is born from and that stands out for its rich diversity.

More news from our South American partner ModoCharlie:

“LATAM Airlines Group presents today LATAM, the new brand under which the main airline group in South America will progressively move on to become a single airline in the near future. Its website will be, properly named Latam.com

The announcement and its implementation plan are presented after being postponed several times since the last quarter of 2014. Such postponings fed industry expectations and helped spread rumors on what the new airline name and corporate image would be. Months ago, a semi-official statement was made public to reveal that the unified name would be a new one, thus discarding both LAN and TAM. Rumors on what the final choice would be snowballed ever since.

The announcement, which was not expected until the end of 2015 or the first quarter of 2016, does not produce many immediate effects aside of the public availability of an informational website hosted under the new airline name’s domain name, which should become in the future the transactional website for the unified airline. The first unified experiences for passengers are expected on April 2016, with the presentation of the first aircraft with the new paint schemes, names and logos.”

Read more on ModoCharlie: CLICK HERE

Later the group issued this statement:

  • The new brand represents the creation of the largest airline group in Latin America and one of the largest in the world.
  • “Connecting LATAM to the world, and bringing the world to LATAM. The airline group has grown up alongside each country in the region and has consolidated to offer clients the best network of connections and most modern fleet in Latin America. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto , CEO of LATAM Airlines Group.
  • The choice of the name LATAM, part of the consolidation of LAN and TAM, is the result of an extensive study conducted in 10 countries following the association of both airlines and their affiliates.
  • LATAM Airlines Group is currently working on the gradual roll-out of the new corporate brand image over the next three years for airports, aircraft, commercial offices, web pages, and uniforms. The first changes will be visible starting in the first half of 2016 with specific dates to be announced in a timely manner.

After an extensive integration process following the association of LAN Airlines and TAM Airlines – during which the Group made great advances in achieving synergies for internal processes, network optimization, and fleet restructuring and modernization – LATAM Airlines Group has decided to adopt a single name and identity and announces that the new brand for the largest airline group in Latin America and its affiliates will be LATAM. The new LATAM branded airline group will unite all the passenger and cargo airlines for LATAM Airlines Group: LAN Airlines and its affiliates in Peru , Argentina , Colombia and Ecuador ; in addition to TAM Linhas Aereas S.A., and its subsidiary TAM Air Transport Mercosur S.A. (TAM Airlines ( Paraguay ), and the cargo carriers comprised of LAN CARGO , LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air.

The decision to create a new brand is a historic milestone in the airline industry not only because this is the first time an airline group has chosen to consolidate under a single brand, but because this is the first time a Latin America based airline group aspires to become one of the best in the world.

For that reason, the new brand will incorporate the most valued strengths and characteristics of both LAN and TAM, in addition to the important histories of both carriers, 86 and 39 years respectively, during which they became part of the history of the region by contributing to its growth, development and increased connectivity.

“Out of all of the options that we were considering, the name LATAM always seemed to us to be the most natural evolution of both the LAN and TAM brands, but a period of mutual understanding and maturation was necessary to make the decision. We knew that having a single brand was essential to consolidate the connection between LAN and TAM, and the name LATAM creates a strong identity for the airlines that form the largest airline group in Latin America. The new brand is born from the desire to capture the best of both identities and legacies and consolidate them to create an even stronger one that preserves the essence of each brand – an essence that is truly Latin American,” said Mauricio Amaro , President of the Board of Directors, LATAM Airlines Group.

“With LATAM we will continue on the path of leadership that LAN and TAM started in parallel, working closely together over the past three years to implement an ambitious agenda of innovative projects for our passengers to have a better experience with us before, during and after their flight. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will increase optimization of our fleet, provide easier access for passengers and clients to the best network of destinations in the region while offering a new in-flight experience, updates in service and in-flight entertainment, and innovative technology that gives passengers more control over their travel experience. Our passengers have high expectations and we want to offer them service that meets those expectations. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto , CEO of LATAM Airlines Group.

Cueto went on to explain in his own words the choice of the name LATAM: “LATAM Airlines Group was created by two large Latin American companies that started from zero and prospered thanks to their shared passion for flying, vision, dedication and innovation. Both companies and their respective affiliates conquered their markets and connected them with the world, promoting prosperity in the region and becoming known for their on-time performance, service and networks that won them the preference of their clients and become a part of their history. LATAM Airlines Group created a unique partnership in the industry that resulted in the largest airline group in the region. That is why we chose the name LATAM, because it honors who we were and who we want to continue to be, working together with our affiliates to be the ambassadors of a Latin America that grows and prospers, loyal to its natural and human roots – a region that never stops moving.”

The new LATAM logo

When describing the new logo, Jerome Cadier , VP of Marketing for LATAM Airlines Group said, “The logo was inspired by the identity and heritage of the region, incorporating the best of LAN and TAM. For this reason, we selected indigo and coral as the main colors for LATAM. The first represents the best of both worlds as it falls between red and blue which are the main brand colors for TAM and LAN. And the second, symbolizes energy and passion, essential attributes of the new brand. These two colors are supported by secondary colors that bring to life the diversity that is found in Latin America .”

“The implementation of rebranding in our industry is a gradual process and requires a long period of development. It will require a lot of time and effort, but as we work on the implementation of the new brand, we will continue to work in parallel to unify the in-flight experience offered by the LATAM Airlines Group airlines,” explained Cadier.

LATAM Airlines Group is currently working on the new corporate brand, a process that will take approximately three years to complete and will begin to be visible in the first half of 2016 with a gradual roll-out for airports, aircraft, commercial offices, web pages, and uniforms. Some of these change are already visible and can be observed principally in the in flight experience with new redesigned aircraft cabins, the new VIP lounges in Sao Paulo and Santiago – the largest in the region – that are open to the public and form part of the best network of lounges for frequent flyers in the region as well as digital platforms like the option to access onboard entertainment via mobile devices.

The LATAM Airlines Group carriers will be consolidated with the objective of offering unified service in alignment with the new brand. These changes will be announced to passengers and clients in a timely manner.

The Frequent Flyer Programs for LAN, TAM and its affiliates will continue making improvements to the existing programs with any changes also communicated in a timely manner.

LATAM: Consolidating Leadership in Latin America

After the association of LAN and TAM, the Group consolidated its operations in seven domestic markets in the region as well as regional networks within South America , international flights and cargo operations.

Together, both airlines have continued to operate as pioneers in the aviation industry with important achievements such as the unification of their network of passenger and cargo destinations and the renewal of their fleets, incorporating some of the most modern and efficient aircraft in the industry. LAN was the first airline to take delivery of the Boeing 787 in the Americas and TAM will be the delivery client for the Americas for the Airbus A350-900 XWB.

In addition, both companies have unified the interior design of aircraft cabins and onboard service. For the past seven consecutive years, LAN and TAM have alternated between first and second place in the Skytrax World Airlines Survey “Best Airlines in South America ” award category, considered to be one of the leading authorities for levels of satisfaction for the global airline industry.

Both airlines have made investing in a sustainable operation a priority which resulted in LATAM Airlines Group becoming the first airline group in the Americas to join the Dow Jones Sustainability index in 2014.

Choosing the name LATAM

Throughout the integration process the importance of a single brand for the Group was clear. The process through which the brand was defined consisted of several stages where all possible brand scenarios were reviewed. For this process, LATAM Airlines Group hired the brand consultant Interbrand to conduct a study in 10 countries, five of them where LATAM Airlines Group has domestic passenger operations in addition to important long-haul destinations including Brazil , Chile , Peru , Argentina , Colombia, the United States , Spain , England , France and Italy. The study also incorporated input from partners and the needs of clients across the markets where the Group operates, all collected in a thorough study that resulted in the creation of the new value proposition.

Among the various options, the name LATAM always stood out as the best choice for a variety of reasons:

  • The best option to, from and within Latin America : LAN, TAM and their respective affiliates have a complimentary network and fleet which presents one of the largest advantages for consolidating under a single brand.
  • LATAM is the group of airlines with the largest presence in the region with more than 1,500 flights per day, domestic passenger operations in seven countries, more than 140 passenger destinations in 24 countries with daily flights to Europe , the United States , Australia , the Caribbean and 144 cargo destinations in 26 countries.
  • No other airline group has as powerful a presence in the region as LATAM. The LATAM brand will maintain and strengthen the leadership in connectivity to and from the region for passengers as well as cargo.
  • A single travel experience with world class standards: One of the objectives of the Group is to provide a single in-flight travel experience with a world class standard of service for passengers that reflects the best that Latin America has to offer and is identified with a single brand name.
  • Greater Efficiencies: LATAM Airlines Group is currently one of the 12 largest passenger and cargo airlines in the world. In the three years since the association of LAN and TAM important synergies have been achieved across different areas of the business and the transition to a single brand like LATAM will further facilitate the consolidation of advantages and benefits for customers, employees and shareholders and move the group towards the goal of being among the top three airlines in the world.
  • A new culture with the best of both worlds: Before the association, LAN and TAM shared a long history and several similarities in their corporate vision in addition to a great workforce. LATAM Airlines Group has a robust team of 53,000 people around the world dedicated and passionate about achieving the goal of being one of the top three airlines in the world.

LAN-TAM History: CLICK HERE

LAN Airlines (Chile) aircraft slide show: AG Airline Slide Show

TAM Airlines aircraft slide show: AG Airline Slide Show

AG Ad - Captain's Log 5.2015 (LRW)

LAN Airlines takes delivery of its first Airbus A321, arrives in Santiago

LAN Airlines (Chile) (Santiago), part of LATAM Airlines Group, celebrated the arrival of its first Airbus A321 today (December 5) at Santiago’s Comodoro Arturo Merino Benítez International Airport.

According to the airline, “This marks a significant milestone as LATAM Airlines affirms its regional and global presence as the largest A320 operator in Latin America. The aircraft, the first of 48 of its kind ordered by the airline, will be operated on domestic routes within Chile and joins LATAM Group’s existing fleet of nearly 230 A320 Family aircraft in operation.”

The A321 aircraft ordered by LAN have a one-class configuration with 220 seats and feature a new LATAM Airlines Group’s cabin, which is a blend of LAN and TAM cabin designs.

The A321 allows for an extended operating range of up to 3,200 nautical miles while carrying a maximum passenger payload; all of which will enhance the efficiency of LAN’s operations within Chile.

Copyright Photo: Gerd Beilfuss/AirlinersGallery.com. The pictured Airbus A321-211 D-AVXO (msn 6364) was officially handed over at Hamburg (Finkenwerder) on November 22 as CC-BEA before its long journey to Chile.

LAN Airlines aircraft slide show: AG Slide Show

LAN is facing a possible mechanics strike on June 26 in Lima, LAN Cargo breaks ground on a new hangar at Miami

LAN Airlines (Santiago) may be somewhat impacted by a possible strike by 70 percent of its LAN Peru (Lima) mechanics maintaining  LAN and TAM aircraft. The mechanics are based in Lima, Peru.

The International Transport Workers’ Federation-ITF has issued this statement:

The ITF (International Transport Workers’ Federation) LATAM network reports that it is hearing of concerns from passengers due to fly on LAN and TAM planes during a strike expected to begin in Peru on June 26. Unions report that more than 200 mechanics – over 70 percent of all LAN Peru mechanics – will not be certifying airplane flights during the strike, which is expected to affect operations across Latin America, including during the World Cup.

LAN Peru aviation mechanics are responsible for the security of the flights of LAN and TAM Airlines (the LATAM Airline Group), and their function is fundamental to the maintenance of the aircraft and the safety of flights.

On June 26-27 a strike is likely to take place, called by the SITALANPE trade union, which represents 70 per cent of all those mechanics. This is expected to result in cancellations and delays across the region. The mechanics are unequivocal: their labor is not replaceable because they are certified to work on the aircraft. “We are the ones that review the planes each time that they land and if we do not sign the logbook of the aircraft, they do not leave. Without our approval, no plane will be able to fly and therefore the whole company will stop,” explained Juan Carlos Talavera, a LAN Peru aviation mechanic and press secretary of SITALANPE.

Lima, Peru, is the central hub for maintenance work in the holding company that includes both the LAN and TAM Airlines. The Peruvian mechanics maintain the cargo and passenger aircraft for LAN Argentina, LAN Chile, LAN Ecuador, LAN Peru, and TAM and LAN Cargo.

Dario Castillo Alfaro, the leader of the LAN Chile mechanics’ union, commented: “Our mechanics’ union is supporting the Peruvian workers and is ready to express its solidarity and support. As Chileans, we are depending on our Peruvian co-workers to protect the aviation sector in Latin America from the kind of cost cutting in operations that threatens the security of our passengers. As LAN and TAM workers we know that on behalf of passengers and aviation workers, it is our obligation to inform customers of potential problems and risks. The future of aviation in South America is being threatened by the company’s refusal to negotiate in Peru and Argentina.”

In other news, LAN Cargo (Santiago), an affiliate of LATAM Airlines Group, S.A. and part of South America’s largest airline group comprised of LAN Airlines and its affiliates and TAM Airlines, officially broke ground on a new 98,242-square-foot state of the art maintenance hangar facility at Miami International Airport. The hangar will be LATAM Airlines Group’s first maintenance hangar in the United States. The project represents an investment of more than $15 million dollars and is estimated to create more than 300 new direct and indirect jobs in the first five years, further increasing LATAM Airline Group’s participation and commitment to economic growth in Miami-Dade County and the State of Florida.

The new facility includes state of the art design, technology, and meets the highest standards of environmental compliance. The innovative roof design with the tail cupola will accommodate Boeing 777-300 and Airbus A350 size aircraft, and still meet the applicable structure height requirements.

On June 23 ITF issued this subsequent announcement:

This week, the aviation unions of the ITF (International Transport Workers’ Federation) Network of LATAM Unions in Chile, Argentina, Ecuador, Peru and Colombia will be taking action to support the mechanics of LAN Peru and the flight attendants of LAN Argentina. The workers will inform passengers in the airport about the actions.

The passengers need to know that the demands of the LAN and TAM Airline workers are fair and that the company has the resources to resolve the conflicts. Aviation labour conditions impact the quality of life of workers and potentially the high standards of service on flights.

LAN Peru Mechanics

On June 26th and 27th, a planned strike of the mechanics union (SITALANPE), who represent 70 percent of the workforce, would affect flights in the country and the region. Licensed aviation mechanics are required to certify all aircraft.

LAN Argentina Flight Attendants

In Argentina, the flight attendants have suffered time and again delays in their collective rights. Since 2005, when the company began operations in Argentina, LAN has refused to sign a collective agreement to regulate the flight attendants’ working conditions.

LAN Peru union leader reports detention and threats in the Lima Airport

Juan Carlos Talavera Flores, the press secretary of the SITALANPE union of Peru, has reported that he was detained on Friday, June 20th. He reports that during his detention he was threatened by a security staff from the airport. The security staff introduced himself as being sent by LAN Peru. Mr. Talavera explained that this security staff member told him that LAN Peru was going to bring a legal notary to verify his assumed illegal actions.

Mr. Talvera explains that it was a confusing, frightening and strange action by LAN Peru to intervene with his detention. The leader of the mechanics union states that the police, and the security personnel of the airport sent by LAN Peru, detained him while he was distributing information to the passengers about delays and cancellations which would occur during the upcoming LAN Peru strike of June 26 and 27.

At the police station, the union leader reports that he was searched unfairly for drugs and incriminatory evidence. At the jail, he was threatened. Hours later he was released without charges.

Juan Carlos Talavera Flores, is a leader in the international solidarity campaign to protect aviation standards in South America. His detention was made while he was distributing information in the Jorge Chavez Airport in Lima and answering questions from passengers about the upcoming industrial actions and strikes in LAN and TAM airlines.

Copyright Photo: Bruce Drum/AirlinersGallery.com. LAN Cargo’s Boeing 767-316F ER CC-CZZ (msn 25756) approaches the runway at Miami International Airport (MIA).

LAN Cargo: AG Slide Show

LAN Airlines (Chile): AG Slide Show

 

LATAM Airlines Group reports first quarter net income of $80.7 million, will phase out its Airbus A330s, A340s, Boeing 737s and Bombardier Q400s

LATAM Airlines Group (LAN Airlines and TAM Airlines) (Santiago) reported operating income of $146.7 million (US) for first quarter 2014 excluding non-recurring costs related to fleet restructuring. The increase of 28.5% as compared to the first quarter 2013 was driven by strong improvements in the results of LATAM’s passenger operations in most markets, especially in the Brazilian domestic operations, offset by the 18.5% depreciation of the Brazilian real over this period as well as by weaker results in the cargo business. Operating margin excluding fleet restructuring costs reached 4.6%, an increase of 1.2 points compared to 3.4% in 2013.

LATAM Airlines Group’s net income reached $80.7 million (US)  for first quarter 2014, excluding non-recurring costs related to fleet restructuring, compared to net income of $42.7 million (US) for the same period 2013.

The group further stated:

Having concluded a thorough review of its post-merger fleet plan and fleet requirements, and the changes in the competitive environment, the Company is undertaking a broad fleet restructuring plan with the aim of reducing the number of models operated, phasing out less efficient models and allocating aircraft best suited to each one of its markets. As a result, the Company expects to redeliver a significant number of aircraft between 2013 and 2016, and to fully phase out its Airbus A330s, A340s, Boeing 737s and Q400s. During the first quarter of 2014, LATAM has provided for estimated penalties related to anticipated redeliveries and other redelivery expenses expected to be incurred as a result of this process, recognizing non-recurring costs of $147 million (US). Of this total amount, $34 million(US) are recorded as aircraft maintenance operating expenses and $112 million (US) are recognized as Other Non-Operating Costs.

During the first quarter of 2014, LATAM continues to rationalize capacity in both passenger and cargo operations. As a result, passenger ASKs declined by 4.3% and cargo ATKs declined by 6.6% as compared to the first quarter of 2013. In the passenger markets, capacity cuts were mainly driven by reductions on international routes, which decreased by 7.5% as compared to the same period in 2013, and the continued rationalization of our domestic Brazil operations. Load factors continue to increase in all markets, reaching record levels at 82.7%.

On March 31, 2014, TAM celebrated its official entrance into the oneworld alliance. This allows TAM to offer customers an improved network in regions that are most important to them, and represents a significant milestone for LATAM Airlines Group as it continues to develop its international connectivity.

Copyright Photo: Marcelo F. De Biasi/AirlinersGallery.com. TAM is phasing out its Airbus A330s and its A340s as the group concentrates around its Boeing 767/777/787 fleet for its long-range flights. Airbus A340-541 PT-MSN (msn 445) in the 1999 color scheme arrives back at TAM’s Sao Paulo (Guarulhos) hub.

LAN-TAM Tails

LAN Airlines (Chile): AG Slide Show

TAM Airlines (TAM Linhas Aereas): AG Slide Show

LATAM Airlines Group’s 2013 operating profit increases by 605% to $643.9 million

LATAM Airlines Group (LAN Airlines and TAM Airlines) (Santiago) reported operating income of $234.9 million (US) for fourth quarter 2013, a 166% increase compared to the $88.3 million (US) operating income in fourth quarter 2012. Operating margin reached 6.9%, an increase of 4.4 points compared to 2.5% in 2012. This strong expansion in margins was driven by significant improvement in the financial results of the domestic Brazil operations and the rationalization of international passenger operations, as well as the continued progress of the integration process, synergy and efficiency initiatives.
During the fourth quarter of the year, and in line with the capacity cuts we had anticipated, we strongly decreased our total capacity as measured in ASKs by 4.5% as compared to the same period in 2012. This capacity rationalization was mainly a result of a strong decrease in capacity in our international network, which decreased by 6.5% as compared to the same period in 2012; and the continued rationalization of our domestic Brazil operations.
For full year 2013, LATAM reported operating income of $643.9 million (US), a 605% increase compared to the $91.4 million (US) in full year 2012 (pro forma). Operating margin reached 4.9% an increase of 4.2 points compared to 0.7% in 2012, in line with the guidance provided by the Company.

Read the full report: CLICK HERE

Top Copyright Photo: Alvaro Romero/AirlinersGallery.com. Airbus A320-233 CC-CQN (msn 3319) of Lan Airlines (Chile) arrives at Aeroparque (Jorge Newbery) (AEP) in downtown Buenos Aires.

LAN Airlines: AG Slide Show

TAM Airlines: AG Slide Show

Bottom Copyright Photo: Alvaro Romero/AirlinersGallery.com. Airbus A320-232 PR-MBH (msn 2904) taxies at Buenos Aires downtown airport, Aeroparque (Jorge Newbery).