Scandinavian Airlines improves its inflight food service with two new levels

Scandinavian Airlines-SAS (Stockholm) is improving its inflight food service and has issued this translated statement today:

As a part of the continuous development of SAS’ service concept, SAS has developed the onboard food and beverage offering to improve the customer experience. The adjustments follow a broad customer survey and are introduced from beginning of March.

In June 2013, SAS launched the new service concept called “SAS Go & Plus” which has been overall well-received by SAS customers. A customer survey, with more than 4500 respondents, shows that the customers appreciate SAS Go & Plus for its
simplicity and 85% of the customers are positive or neutral to the concept.

There are three main initiatives in the development of SAS Go & Plus:

1. Improvements of the food and beverage offering; adjustments of onboard concept and clarification of the difference between SAS Go & SAS Plus.

2. We introduced SAS Go & Plus to make travel easier for our customers. By clarifying and improving our on board offering we want to ensure a pleasant and joyful overall experience for customers when they choose SAS says Snorre Andresen, Vice President Product Management and Development at SAS.

The first changes to the onboard concept come into effect on March 1 and again on March 20. The improvements of meals are ongoing.

Facts about improvements and adjustments:

SAS improves food experience on board

SAS customers appreciate proper meals on longer flights, and snacks and beverages on shorter flights.

SAS reduces the number of menu variants and introduces a clearer concept for flights within Europe: one for the Nordic region and one for flights to Europe.

SAS Plus includes a new evening meal and drinks served in classic Orreforsglass

Warm bread with the meal.

The cafe offers a selection of fresh food, such as sandwiches salads and hot wraps.

The cafe menu is continually updated with seasonal additions.

The dining experience will be enhanced on intercontinental flights for SAS Go & Plus and Business.

All meals will be renewed or enhanced and the food presentation improved with new design and packaging.

Along with other treats, pre-departure champagne will be re-introduced in Business. SAS Go includes pre-departure water and one non-alcoholic drink together with meals. Alcoholic beverages are included in SAS Business and Plus, and are for sale in SAS Go.

SAS clarifies the difference between SAS Go and Plus:

SAS Plus includes everything, also food and drinks onboard, and with SAS Go food and drinks are for purchase.

Breakfast included in SAS Plus and available for purchase in SAS Go. It is possible to buy breakfast with EuroBonus points.

Coffee, tea and newspaper are as always included for all SAS passengers.

Copyright Photo: Arnd Wolf/AirlinersGallery.com. Boeing 737-883 LN-RCY (msn 28324) in the special “Disney Planes” motif taxies at Munich, Germany.

Scandinavian Airlines-SAS: AG Slide Show

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1 thought on “Scandinavian Airlines improves its inflight food service with two new levels

  1. No Fly Zone

    Better catering is always welcome; any class and any airline. I suspect that SAS may be suffering a sub-brand identity crisis in that their in-house terms for First Class, Business and cattle car space may not communicate much information to the customer. Perhaps the original terms, in their several native languages convey more information, but when translated to English, there is very little meaning. I’m also not sure who really flies SAS (long haul) any more. They may have a substantial regional business, but their long haul offerings have long been known to be some of the least cost-effective offerings available and often with questionable or indifferent in-flight service. Perhaps they are moving in the right direction, but it is probably too little and far too late.

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