Allegiant and the Indianapolis Colts have entered a partnership that will make Allegiant the “Official Airline of the Indianapolis Colts,” the airline and the team announced today.
Allegiant has been a proud airline sponsor of the Colts since 2015, but this new, multi-year agreement unites one of Indianapolis’ newest corporate leaders with the Colts, giving both organizations the chance to enhance the fan experience, whether at a game in the stands, watching from home or flying Allegiant to an away game.
As part of the agreement, the upper terrace level of Lucas Oil Stadium will be named “Allegiant Terrace Level,” enhancing the value of upper concourse tickets with entertaining gameday activities, contests and more. Allegiant also will give Indiana residents the chance to compete to be permanently featured on one of 133 banners on the terrace level, immortalizing their Colts fandom for the world to see.
Allegiant already connects Indianapolis to Las Vegas through a twice-weekly nonstop route. But now, that route will play a role in bringing Colts fans to Las Vegas when their team takes on the renamed Las Vegas Raiders at their new home, Allegiant Stadium. Also, as part of the agreement, football fans can expect Allegiant-branded activations at Touchdown Town, Colts promotions and activation at the Indianapolis International Airport and other in-stadium promotions like the Allegiant “Non-Stop Football Toss” with Colts team mascot “Blue.”
Allegiant identified Indianapolis as a key market for its growing cross-country service and began operating five routes out of Indianapolis in February 2015. It is one of the airline’s 20 permanent bases, which currently offers nonstop service to 15 cities. Allegiant has invested $40 million into the Indianapolis base of operations, permanently stationing 80 employees and three aircraft there. Allegiant serves four airports in Indiana—Indianapolis, South Bend, Fort Wayne and Evansville—flying thousands of Hoosiers on nonstop routes to 36 cities around the country.
Allegiant aircraft photo gallery: