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SAS to launch an improved business class experience on January 28

Scandinavian Airlines-SAS (Stockholm) has announced it will launch a new improved business class experience for its long-haul flights staring on January 28. The airline issued this statement:

On January 28, SAS is launching an improved service concept in SAS Business on all its long haul flights. Customers will enjoy a restaurant experience in the air with an even greater number of choices, even more personal service and high quality in every respect.

SAS is currently in the process of updating its long haul fleet. This includes the renovation of seven existing aircraft and the introduction of new aircraft from fall 2015. The food and drink experience onboard in SAS Business is also being improved and customers will notice changes from January 28.

Additional choice and more personal service will be the most noticeable changes for customers in SAS Business. For example, they will have an extra starter and main course to choose from. To increase the restaurant feel and provide an even more personal service, proper tablecloths and porcelain will be used and food will be served from a service trolley to minimize the use of trays.

The improved service concept will be available on all SAS long haul flights from January 28. SAS’s long haul destinations from Scandinavia are New York (JFK), Washington (Dulles), Chicago (O’Hare), San Francisco, Houston (Bush Intercontinental), Beijing, Shanghai and Tokyo (Narita). On September 10, 2015, SAS will open a new route from Stockholm (Arlanda) to Hong Kong.

Copyright Photo: Brian McDonough/AirlinersGallery.com. Scandinavian Airlines-SAS Airbus A330-343 SE-REF (msn 568) in the Star Alliance scheme arrives at Dulles International Airport near Washington.

SAS aircraft slide show:

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