Tag Archives: Hello Kitty

EVA Air arrives in Houston with the latest Hello Kitty Boeing 777-300 logo jet

EVA Air 777-300 B-16722 (15-Hello Kitty-Shing Star)(Grd) TPE (EVA Air)(LRW)

EVA Air (Taipei) yesterday (June 19) as planned, inaugurated the Taipei (Taoyuan) – Houston (Bush Intercontinental) route with the pictured Boeing 777-36N ER B-16722 (msn 42107) (above) painted in the latest Hello Kitty livery named “Shining Star”.

EVA Air logo

The Houston Airport System issued this statement:

EVA Air Hello Kitty Shining Star arrives in Houston

EVA Air Chairman KW Chang served as captain in charge of the inaugural Taipei- Houston flight for a brand-new specially painted Boeing 777-300 ER on June 19. The airline tailored its new plane for Texas and named it the EVA Air Hello Kitty “Shining Star” Jet.

EVA Air Welcome to Houston red carpet (IAH)(LR)

 

With its excellent services, top safety rankings, exceptional route system and co-share alliances, EVA gives travelers from Houston and the Southwest comfortable options for travel worldwide. From North America gateways that include Los Angeles, New York (JFK), San Francisco, Seattle/Tacoma, Toronto and Vancouver in addition to Houston, EVA operates more flights from North America with one-stop connections to more destinations throughout Asia than any other airline. Houston passengers can connect onward from Taipei via 86 flights to 10 cities in Southeast Asia, including Singapore, Hanoi, Ho Chi Minh City (Saigon), Manila, Kuala Lumpur, Bangkok, Phnom Penh, Jakarta, Surabaya and Denpasar. With subsidiary UNI Air, EVA operates an additional 131 weekly flights to 29 destinations in Mainland China and also flies to Guam, Korea, 10 major cities in Japan and more. It also makes flying more than just transportation.

EVA Air Hello Kitty Shining Star

“I initiated our Hello Kitty Jet concept (above) to make flying fun. Travelers’ responses in Asia, Europe and the United States tell us we are succeeding,” said EVA Air Chairman KW Chang. “The support we have received from the City of Houston, Houston Airport Systems and Texas makes us feel welcome. By flying our latest Hello Kitty Jet and offering convenient one-stop connections to cities throughout Asia, we believe our new service will be a Texas-sized success.”

EVA worked with Sanrio to tailor a Hello Kitty Shining Star Jet livery and theme especially for Houston. The cast of colorful, Texas-sized characters painted along the length of the plane includes Little Twin Stars Kiki and Lala, flying through the skies with their pet teddy bear while Hello Kitty and My Melody happily ride along on stars. Each of EVA’s exclusive Hello Kitty Jets has its own unique livery and theme. The new EVA Hello Kitty Shining Star Jet is the airline’s seventh specially painted aircraft and its second using a long-range Boeing 777-300ER. It currently flies its other six Hello Kitty Jets from Taiwan to Japan, Korea, Hong Kong, Mainland China, Guam and Paris.

EVA is launching its passenger route between Houston’s George Bush Intercontinental and Taipei’s Taoyuan International Airports with three flights a week and adding a fourth, using a Boeing 777-300 ER with standard EVA livery, on July 8, 2015.

EVA is extending its Houston Hello Kitty Jet service by also flying the new aircraft between Taipei and Singapore, starting June 21, 2015. Singapore-bound BR215 departs Taipei at 09:25 a.m. and BR216 returns at 3:10 pm (15:10). Consistent with the Houston schedule, EVA operates Hello Kitty Jet service to Singapore on Wednesday, Friday and Sunday and will up the schedule to four flights a week, starting July 1, 2015.

The airline equipped the plane with all of the latest comforts and conveniences, including inflight Wi-Fi, global roaming and state-of-the-art entertainment systems in every seat. It configured the aircraft with 333 seats, 39 in Royal Laurel Class business, 56 in Elite premium economy and 238 in Economy.

EVA Air Houston (EVA Air)(LR)

Above Photo: The first departure flight from Houston was just after midnight on June 20.

All photos by Bush Intercontinental Airport and EVA Air.

Video: The painting of B-16722 (in Chinese):

EVA Air aircraft slide show: AG Airline Slide Show

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EVA Air signs MOU for four additional Airbus A330-300s

EVA Air (Taipei) has signed a Memorandum of Understanding (MOU) with Airbus for the purchase of four additional A330-300s. As with its existing A330 fleet, the new aircraft will be powered by CF6-80 engines by General Electric.

EVA Air currently operates a fleet of 29 Airbus aircraft, including 14 A330s and 15 A321s.

Copyright Photo: Yuji Wang/AirlinersGallery.com. Airbus A330-302 B-16333 (msn 1274) in the third version of the Hello Kitty special livery arrives in Shanghai (Hongqiao).

EVA Air aircraft slide show: AG Airline Slide Show

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Joel Chusid’s Airline Corner – November 2013

Guest Editor Joel Chusid

Hello Kitty Takes to the Skies 

Guest Editor Joel Chusid

Guest Editor Joel Chusid

In 1974 the “Hello Kitty” character appeared in Japan on a vinyl change purse targeted to young girls, and it crossed the Pacific to the U.S. two years later. Today it is a multi-billion dollar phenomenon with over 50,000 products ranging from dolls and stickers to products aimed at more mature audiences such as debit cards, electric guitars and wines. But Taiwan-based EVA Air took it to a whole new level in 2005 when it premiered a “Hello Kitty” themed jetliner, used on domestic and intra-Asia flights. The experiment ended in 2009, but due to pressure from the public, EVA dedicated three new wide-body Airbus A330-300s with the theme.  But even that wasn’t enough, and the plane took off more than anyone expected. Today EVA Air has no fewer than five Hello Kitties, specially-painted and appointed Airbus A330s, both -200s and the larger -300s, flying on its system, including trans-Pacific, to Los Angeles. The theme extends well beyond the livery.  Flight attendants wear Hello Kitty aprons (even the male attendants?) and serve themed meals.  The variety of Hello Kitty items aboard defies imagination, from boarding passes and baggage tags to headrest covers, pillows, soap dispensers; even toilet paper and air sickness bags bear the Hello Kitty emblem. Oh yes, the Business Class cabin also follows the theme, although instead of the bright pink and other colors used throughout, it’s more discreetly appointed in a neutral gray. See for yourself: http://evakitty.evaair.com/en/

Copyright Photo: Jay Selman/AirlinersGallery.com. EVA Air Boeing 777-35E ER B-16703 (msn 32643) in the new Hello Kitty – Sanrio Family scheme lands in Los Angeles.

Slide Show (see the other Hello Kitty logo jets): AG Slide Show

Ten, now Eleven?

The original Boeing 747 jumbos had eight seats across the economy class cabin. I recall a 2-4-2 configuration, much like many airlines have today on their slightly narrower, but still twin-aisle Airbus 330s and some Boeing 777s. But times have changed.  Emirates was the first airline to install ten seats across on its Boeing 777s, and many other airlines followed. At this past November’s Dubai Air Show, Tim Clark, the President of Emirates, told the media he would favor an eleven seat across version, if it could be worked out. Emirates is by no means alone, since it’s understood that the more seats filled, the more revenue an airline brings in. Consider Russia’s Transaero, which has opted to put 652 seats on its new twin-deck Airbus A380s, which normally hold 470-520 passengers.  Most of those seats, 616 to be exact, will be dedicated to economy class, to be used on long haul flights like Moscow to Bangkok or the Dominican Republic.  Talk about a long, long ride with over 600 of your closest friends! Air Austral, a French airline that flies between Paris and Reunion in the Indian Ocean, announced plans in 2008 to buy two all-economy A380s with an astounding 840 seats, but they reversed that plan more recently, and it’s questionable if they will take the airplane at all.

Wonderful Copenhagen

Speaking of Russia, passengers tend to imbibe quite a bit more when flying. Over the years there have been many stories in the media about drunken passengers and even crews on some of the Russian airlines, yes, the ones in the cockpit, occasionally taking nips, or a bit more.  A recent easyJet flight carrying enthusiastic football fans from Moscow to Manchester diverted to Copenhagen to offload not one, but seven drunken passengers. They probably got to enjoy Copenhagen, but I’m sure they’d rather have been at the game.

Inflight Entertainment, to Some

To the delight of, or dismay to some, passengers flying over the holidays will get to view some of the more creative inflight safety videos.  As long as the required safety information is delivered, whether by flight attendants doing it personally over a PA, an audio recording or a video, the regulatory agencies are satisfied.  Some airlines have been getting more and more creative and light-hearted in designing these. American uses a diverse group of actual employees.  Delta has a new holiday-themed video, which features everything from Santa, elves, a yule log, an ugly Christmas sweater, mistletoe and even a dreydel in the aisle. Air New Zealand has had a tradition of creating some of the more unusual ones such as with Richard Simmons, a hobbit-themed video (“Welcome aboard Air Middle Earth”) and one that featured flight crew with clothing painted on their bodies (“The Bare Essentials of Safety”). The most recent additions, depending on the aircraft, can be found starring TV host and survival expert Bear Grylls or the ageless Betty White whose slow-paced version is aimed at seniors. But Virgin America has the glitziest with the “Safety Dance”, featuring a high tempo montage of music and dancing, clearly aimed at a hip, younger audience.  They’re all available for your viewing, whether you’re flying or not, online.  Look ‘em up and decide for yourself if you’d be entertained or turned off.  I enjoyed them all… the first time.

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EVA Air brings the new Boeing 777-300 “Hello Kitty” to Los Angeles

EVA Air 777-300 B-16703 (13-Hello Kitty Sanrio Family)(Grd) LAX (PMJ)(LRW)

EVA Air (Taipei) has introduced its popular Hello Kitty jets to US travelers. EVA Chairman and airline Captain K.W. Chang piloted the first long-range edition of the aircraft painted with pop icon Hello Kitty and other Sanrio friends, from Taipei, Taiwan, on its first flight to Los Angeles yesterday (September 18). The Boeing 777-300 ER Hello Kitty Hand-in-Hand jet will be used on three of EVA’s 17 regular weekly flights from Los Angeles International Airport (LAX) to Taoyuan International Airport (TPE) in Taipei.

EVA Chairman KW Chang initiated Hello Kitty jets to make flying fun and passengers love them.  The new EVA Hello Kitty Hand-in-Hand jet marks the first time Hello Kitty is featured on an aircraft amongst her Sanrio friends.  The bright display of 19 Sanrio characters are shown hand-in hand, in different shapes and sizes, on both sides of the fuselage.

The Hello Kitty jet experience begins at airport check-in with Hello Kitty boarding passes and baggage stickers. Onboard, flight attendants wear pink aprons with Hello Kitty designs and passengers use more than 100 in-flight service items including headrest covers, pillows, tissue, hand cream, liquid hand soap, napkins, paper cups, utensils, snacks and meals.  EVA Air and Sanrio have developed new inflight service item designs for the Hello Kitty Hand-in-Hand jet, including a selection of limited-edition Hello Kitty duty-free products that fans can buy inflight.

In addition to the Hello Kitty Hand-in-Hand jet, EVA Air currently operates five shorterrange Hello Kitty aircraft in Asia  with regional flights between Taiwan, Japan, Korea, Hong Kong, Mainland China and Guam.  A member of Star Alliance, EVA offers more flights from Los Angeles, New York, Seattle, San Francisco, Toronto and Vancouver to Taipei.

Copyright Photo: Pete Morejon. EVA Air’s newly painted Boeing 777-35E ER B-16703 (msn 32643) “Hello Kitty – Sanrio Family” arrives at Los Angeles International Airport yesterday (September 18) for the first time in the new special livery.

EVA Air: AG Slide Show

EVA Air 777-300 Hello Kitty Logo

EVA Air joins the Star Alliance today

Star Alliance welcomes EVA AIR

EVA Air (Taipei) today (June 18) joined the Star Alliance network, further strengthening the Alliance’s presence in Asia/Pacific. At the official joining ceremony held at Taiwan Taoyuan International Airport Mark Schwab, CEO Star Alliance said: “EVA Air has successfully completed all joining requirements and I can confirm that our Chief Executive Board (CEB) has now unanimously accepted EVA Air into our Alliance.”

Star Alliance logo

Founded just over 16 years ago, Star Alliance has progressively built its presence in Asia/Pacific and now has eight member carriers based in this region, which continues to show a growing demand in air travel, posting 5.2% growth in 2012. At present, 19 Star Alliance member airlines operate more than 4,000 daily flights to, from and within the Asia / Pacific region, serving 280 airports in 44 countries.

Austin Cheng, President, EVA Air said: “Star Alliance membership gives us the privilege of serving new customers from all corners of the globe and introducing our passengers to the seamless services and status recognition that the Alliance provides. As a member, we have the opportunity to introduce travellers to new ways of connecting to destinations throughout Asia via our hub in Taipei.”

Star Alliance was founded with the mission of providing seamless global air travel for the high value international traveller. EVA Air’s customers will now have access to a global network of 28 airlines, operating more than 21,900 daily flights to 1,328 airports in 195 countries. In addition to bringing Kaohsiung in Taiwan and Surabaya in Indonesia as unique airports to the network, EVA Air expands the Alliance’s presence on the important Cross-Straits market, which has grown from an annual passenger volume of just over 3 million in 2009 to around 9 million in 2012. Moreover, Taiwan’s geographic location is such that it has the shortest average distance to all major cities in the Asia-Pacific region, making Taiwan’s Taoyuan International Airport an important hub in the region. In total, Star Alliance now offers 10 hubs across Asia / Pacific: Tokyo – Narita and Haneda, Seoul – Incheon, Beijing, Shanghai – Pudong, Taipei – Taoyuan, Shenzhen, Bangkok, Singapore and Auckland.

Top Copyright Photo: Star Alliance. The flight attendants (in their uniforms) of the member airlines welcome EVA Air at Taipei.

EVA Air: AG Slide Show

Bottom Copyright Photo: Yuji Wang/AirlinersGallery.com. EVA Air is a big corporate sponsor of the Hello Kitty cartoon series and brand created and owned by the Japanese company Sanrio. The third Hello Kitty logojet, in the form of Airbus A330-302X B-16333 (msn 1274) prepares to land at Shanghai (Hongqiao) (please click on the photo for the full-size view).

Star Alliance Members:

Star Alliance Members (Star Alliance)

EVA Air unveils its fourth Airbus A330 Hello Kitty logojet today

EVA Air (Taipei) today (May 23) unveiled its fourth and latest “Hello Kitty” logojet on its Airbus A330-203 B-16311 (msn 693). B-16311 operated its first revenue service to Hong Kong this morning. B-16311 is likely to be called “Kitty loves music”.

On April 5, 2012 EVA Air announced it would begin serving two more gateways with its Hello Kitty jets on May 23, 2012. The airline will use two of its new character-themed Airbus A330-300s on its close-in Taipei Songshan – Tokyo Haneda and Songshan – Shanghai Hongqiao routes. EVA is also hard at work with Sanrio to give two Airbus 330-200s colorful Hello Kitty Jet makeovers, which will up the airline’s fleet of the cheerfully painted second-generation aircraft from three to five and enable more passengers to enjoy the themed flights. In addition, it has made Hello Kitty Jet information available in Japanese, Korean and English on its dedicated website at http://evakitty.evaair.com . EVA launched the website in Chinese in October 2011.

The airline unveiled the Magic Jet, Apple Jet and Global Jet late last year to enthusiastic response from passengers and fans worldwide. The first of the transformed A330-200s was introduced on May 23, 2012 and the second on June 22, 2012. During the one-month interval, the airline will temporarily serve its Taipei Taoyuan/Tokyo Narita (BR2198/2197) and Taipei Taoyuan/Hong Kong (BR857/858) routes with aircraft clad in standard EVA livery.

On the new Hello Kitty Jet route between Taipei Songshan and Tokyo Haneda, the themed aircraft will make two trips a day, flights BR192/BR191 and BR190/189. Hello Kitty Jet service from Songshan to Shanghai Hongqiao, flights BR772/771, will operate six times a week, excluding Tuesdays.  With these additions, EVA’s Hello Kitty Jets will fly to two Taipei airports, Taoyuan and Songshan, two Tokyo airports, Narita and Haneda, Fukuoka, Hokkaido, Shanghai’s Hongqiao, Guam, Seoul’s Incheon International Airport and Hong Kong.

Top and Bottom Copyright Photos: Manuel Negrerie.

Middle Copyright Photos: EVA Air.

EVA Air Slide Show: CLICK HERE

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