Tag Archives: SunExpress

Lufthansa Group outlines its plans for 2015, unveils the new Eurowings brand

Eurowings A320-200 and A330-200 (14)(Flt)(LRW)

Lufthansa Group (Frankfurt) has issued this report as a result of the meeting of the Deutsche Lufthansa AG Executive Board. The board gave approvals for the new Wings low-cost subsidiary and the launch of the new Eurowings.

Highlights include:

• Focus on 2015 as the year of ‘New Lufthansa Premium Quality’

• New European and intercontinental flight products under the “Eurowings” brand, and lease-in of up to seven Airbus A330-200s

• Letter of Intent with SunExpress for Eurowings long-haul routes

• Further structural development of Group airlines’ worldwide distribution

• Key financial indicator of “earnings after cost of capital” to replace “cash value added”

Here is the full report:

2015 should bring increasingly good news for customers and passengers of the Lufthansa Group, according to the plans of the Deutsche Lufthansa AG Executive Board. For the Group’s member airlines, fleet renewals and the completion of a number of major refurbishment projects should provide state-of-the-art aircraft cabins and five-star inflight travel comfort. The first quarter of 2015 will see Lufthansa German Airlines conclude the installation of its new First Class throughout its long-haul fleet; the second quarter will witness the completion of the new Business Class installation program; and the third quarter will see the new Premium Economy available on all of Lufthansa’s intercontinental aircraft. All the new long-haul aircraft of which Lufthansa will take delivery next year will have all the new cabins already installed. And the modernization of the long-haul fleet will be further pursued in 2015 with the arrival of two more Airbus A380s and four new Boeing 747-8s. Also slated for delivery next year are a further Boeing 777F for Lufthansa Cargo and ten short- and medium-haul aircraft of the Airbus A320 family.

“2015 will be the year of ‘Lufthansa Premium Quality’,” said Carsten Spohr, Chairman & CEO of the Deutsche Lufthansa AG Executive Board, on the occasion of the meeting of the company’s Supervisory Board today. “Whichever cabin they travel in, our inflight guests will be able to see and feel that Lufthansa is a premium-service airline which is one of the leaders in its field by any global benchmark. We will also be moving the entire Lufthansa Group further forward with our ‘7 to 1’ program,” Carsten Spohr continued. “And we presented the progress we have made in our various action areas here to our Supervisory Board today. As well as promoting innovation, it’s enhancing our quality and our efficiency that are particular focuses for us in all our concepts for new and further growth. And these enhancements will open up new opportunities for us in growth markets.”

‘New Growth Concepts’ action area

The Supervisory Board gave the formal go-ahead to the ‘Wings’ concept presented by the Executive Board at its meeting today, and approved the lease of up to seven Airbus A330-200 aircraft for the new low-cost operation’s intercontinental routes.

The Supervisory Board further approved the development of the ‘Eurowings’ concept, under which – within an umbrella framework – the Lufthansa Group’s Eurowings and Germanwings airlines, along with further flight operations in Europe, should acquire new customers by offering quality products at attractive prices in the form of low-cost short- and long-haul air travel services from the end of 2015 onwards.

The new products, which will be primarily aimed at the private travel sector, will help the airlines of the Lufthansa Group secure their strong positions in their home markets of Germany, Austria, Switzerland and Belgium in the point-to-point travel segment, too, in the longer term.

<p><a href=”http://vimeo.com/113519746″>The New Eurowings</a> from <a href=”http://vimeo.com/user19954503″>Bruce Drum</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Video Above: The Lufthansa Group. The “New Eurowings”

“The ‘New Eurowings’ is our response to one of the major challenges confronting Europe’s airline industry,” Carsten Spohr explains. “For several years now we’ve been facing fierce competition from the rapidly-growing low-cost carriers in the point-to-point travel segment, not only in Germany but throughout Europe, too. And we are sure to see this competition extend more and more to the long-haul travel segment in the years ahead. Our ‘New Eurowings’ is our innovative response, which will enable us to fashion our own markets here.”

“Innovative concepts with substantially lower costs combined with the strengths, skills and expertise of the Lufthansa Group: that’s our recipe for success,” Spohr continues. “And our new ‘New Eurowings’ product will offer both outstanding value for money and the strongest quality, reliability and safety credentials.”

The ‘New Eurowings’ concept follows the successful transfer of Lufthansa’s non-hub routes to Lufthansa Group subsidiary Germanwings. The program of transferring all Lufthansa routes not serving its Frankfurt and Munich hubs should be completed in early January 2015.

Eurowings (2014) logo (large)

In an initial step, the two already-existing airlines Germanwings and Eurowings will continue to perform their flight operations with their current networks and crews, under the umbrella of the new concept. For the new European operations the present Eurowings fleet, which consists of 23 Bombardier CRJ900 jets, will be replaced with up to 23 Airbus A320s between February 2015 and March 2017. Ten new A320s have been ordered to this end, while up to 13 further A320s will be reassigned to Eurowings from existing orders held by the Lufthansa Group. This will give the ‘New Eurowings’ a standardized fleet of Airbus A320 aircraft by the end of 2017, along with the further cost benefits that will derive from these advanced aircraft’s fuel-efficient credentials. Further routes will also be added to the Eurowings network, operated from a new Eurowings base outside Germany, in the course of 2015.

In addition to its European network, the ‘New Eurowings’ will also begin to add long-haul services to its low-fare product range from the end of 2015 onwards, in collaboration with German-Turkish airline SunExpress. To this end, a Letter of Intent has been signed with SunExpress, a joint-venture company of Lufthansa and Turkish Airlines, under which the intercontinental services to be offered under the Eurowings brand will be flown under the air operator certificate (AOC) of SunExpress Deutschland and with SunExpress Deutschland cockpit and cabin crews. The first intercontinental destinations to be served will include points in Florida, Southern Africa and the Indian Ocean. The new flights will initially be operated by a fleet of three Airbus A330-200 aircraft each offering 310 seats. The Eurowings long-haul fleet should then be gradually expanded to up to seven A330-200s over the next few years.

As with the already-successful Germanwings concept, the new Eurowings long-haul products will offer customers a choice of ‘Best’, ‘Basic’ and ‘Smart’ fares. Home base for the new long-haul fleet will initially be Cologne/Bonn Airport; and Cologne will also be the home of the Wings carriers’ commercial management operations.

‘Efficient and Effective Organization’ action area: Lufthansa Group to reshape member airlines’ field sales structures

The Lufthansa Group will be realigning the field sales structures of its member airlines with effect from 1 March 2015, in response to the new demands of the world’s sales markets. In future, all the Group’s global field sales will be the responsibility of a single Group wide entity. The new arrangement should provide greater field sales harmony within the Lufthansa Group, in both product and distribution-technology terms.

‘Value-Based Management’ action area: “earnings after cost of capital” to replace “cash value added” as key financial indicator for corporate decisions

The Deutsche Lufthansa AG Executive Board also presented the Supervisory Board with a new value-based management concept at the latter’s meeting today which should be adopted at Deutsche Lufthansa AG in the course of the coming year. The new concept will see two new key financial indicators – earnings after cost of capital (EACC) and return on capital employed (ROCE) – replace the key financial indicator of cash value added (CVA) which is currently used in all decision-making processes and for the remuneration of executive staff from 2015 onwards.

The new key financial indicators are easier to calculate, which should help anchor value-based management even more firmly within the Lufthansa Group. The new figures show whether the capital employed is achieving sufficiently high results to increase the company’s value, and should thus ensure that all corporate decisions are as sustainably-minded as possible.

All images by the Lufthansa Group.

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SunExpress to start five new routes from Antalya for next summer

SunExpress Airlines (Antalya) will start five new routes from Antalya for the summer season of 2015. The new routes include Amsterdam (three days a week effective April 27, 2015), Geneva (weekly, March 28), Klagenfurt (weekly, May 13), Luxembourg (weekly, April 3) and Strasberg (weekly, April 24) per Airline Route.

Copyright Photo: Paul Bannwarth/AirlinersGallery.com. SunExpress Airlines’ Boeing 737-86Q WL TC-SUU (msn 30274) lands at Basel/Mulhouse/Freiburg.

SunExpress Airlines: AG Slide Show

SunExpress finalizes an order for 15 Boeing 737 MAX 8s and 25 737-800s

SunExpress Airlines (Antalya) and Boeing (Chicago and Seattle) have finalized an order for 15 737 MAX 8s and 25 Next-Generation 737-800 airplanes. The order, valued at more than $3.8 billion at list prices, also includes options for 10 additional 737 MAX 8s.

The order is the largest in the Turkish carrier’s near 25 year history, and brings the total number of orders to date for the 737 MAX to nearly 1,800.

“Twenty-four years ago we started to fly tourists to Turkey with brand-new 737-300s and ten years later the company began to operate the Next-Generation 737-800s. Next year at the age of 25, SunExpress will start the process of renewing its entire fleet and in the future add the latest achievement of Boeing, the 737 MAX,” said Paul Schwaiger, managing director of SunExpress. “We value our long and successful relationship with Boeing and we are grateful for the company’s endless support over so many years.”

The 737 MAX builds on the success of the Next-Generation 737 – retaining efficiency, economics, reliability and passenger appeal that make this family of airplanes the market leader. The 737 MAX incorporates the latest technology CFM International LEAP-1B engines with aerodynamic improvements such as new Advanced Technology winglets to deliver a 14 percent fuel-efficiency improvement over today’s most fuel efficient single-aisle airplanes. At longer ranges, the improvement will be even greater, perfectly complementing SunExpress’ future growth.

“With our order of up to 50 new 737 aircraft – including the ten options – we have realized an important milestone for the future of SunExpress,” said Haci Say, deputy managing director of SunExpress. “Our company has always been a vital part of the travel trade betweenTurkey and the source markets of Turkish tourism. With this enormous investment SunExpress underlines its strong position among Europe’s leading holiday airlines. We are happy to grow even stronger with the help of new Boeing aircraft which perfectly suit our business model.”

Based on the Turkish Rivera, SunExpress was founded in October 1989 as a subsidiary of Turkish Airlines and Lufthansa. Today, SunExpress carries more than seven million passengers per year and is one of the leading airlines in terms of passenger numbers between Germany and Turkey. The carrier operates an all-Boeing fleet of more than 60 Next-Generation 737-700s and 737-800s and serves more than 90 destinations across Europe, the Middle East and North Africa.

Copyright Photo: Rolf Wallner/AirlinersGallery.com. Boeing 737-8FH TC-SNH (msn 30826) is pictured taxiing at Zurich.

SunExpress: AG Slide Show

SunExpress to expand operations at Izmir, Turkey

SunExpress Airlines (Antalya) will add new flights from its Izmir hub to Copenhagen, Helsinki, Lyon, Nantes and Paris (Charles de Gaulle) in April 2014. SunExpress will fly 200 flights a week from Izmir International Airport to 26 destinations in Europe, mainly in Germany, Switzerland and Austria (see map below).

SunExpress 11.2013 Destinations

The airline is also expanding operations next summer at Gazipasa Airport (GZP) in the Antalya Province of Turkey according to Haber Alanya. The Turkish carrier will offer flights to Cologne, Munich and Stuttgart through its German subsidiary.

SunExpress is a joint venture between Turkish Airlines (50 percent) and Lufthansa (50 percent).

Copyright Photo: Ton Jochems/AirlinersGallery.com. Boeing 737-8HC TC-SNU (msn 40756) taxies at the Antalya base.

SunExpress (Turkey): AG Slide Show

SunExpress logo-1

SunExpress to expand operation at Izmir next summer

SunExpress Airlines (Antalya) will add four new destinations from Izmir this coming summer. Bremen (April 3), Hahn (July 4), Oslo (May 2) and Stockholm (April 28) will be added bringing to 35 the number of destinations from IZmir.

Read the full report from turizmdebusabah (in Turkish): CLICK HERE

Copyright Photo: Paul Denton. Celebrating 20 Years of operations with this special livery, Boeing 737-85F TC-SUM (msn 28826) arrives at Antalya, Turkey.

SunExpress: AG Slide Show

Frameable Color Prints and Posters: AG All Photos Available