Tag Archives: Hobby

Southwest Airlines launches its new “Transfarency” TV ad campaign

Southwest Airlines (Dallas) has launched a new advertising campaign:

Southwest 2014 logo-1

Southwest Airlines® premiered its latest advertising campaign today during an exclusive event inside the new international concourse at William P. Hobby airport in Houston. The campaign—called TransfarencySM—includes multiple TV advertisements, print and digital elements, as well as a microsite focused on the industry’s competitive landscape.

“Transfarency is a unique approach to treating Customers the way they expect and deserve to be treated. Being a low-fare airline is at the heart of our brand, and the foundation of our business model, so we’re not going to nickel and dime our customers,” said Kevin Krone, Southwest’s Vice President and Chief Marketing Officer. “Southwest continues to lead the pack as the only airline that offers low fares and an inclusive approach to travel. Transfarency is not a new chapter for us, but another tone to the bell that we’ve been ringing for more than 44 years.”

The initial ad that debuted today will begin airing this evening as the Texas Rangers, who Southwest proudly sponsors, fight to advance in the baseball playoffs. It continues to run Sunday, Oct. 11, in conjunction with existing placements airing during NFL Sunday Football. Working with agency of record, GSD&M, in Austin, Texas, this campaign includes a heavy focus on the Company’s low-fare philosophy with no unexpected bag fees, change fees, or hidden fees.

The Transfarency campaign features a heavy emphasis on the unique philosophy created by Southwest Airlines. Transfarency is where Customers are treated honestly and fairly, and low fares actually stay low—with no unexpected bag fees, change fees, or hidden fees. The Transfarency philosophy was created by and is practiced exclusively by Southwest Airlines.

“Transfarency rose to the top for us,” said Marianne Malina, president of GSD&M. “In one word you get the idea; you get the playfulness from it. It has smart humor that Southwest can own, and it elevates the idea beyond just inclusive pricing. It’s about transparency and being honest.”

In addition to the TV advertisements, campaign elements include print and digital components as well as a microsite focused on the industry’s competitive landscape. The microsite includes videos and quizzes focused on Southwest’s unique philosophy. A “Fee or Fake” quiz provides tips for travelers to avoid pervasive fees from other airlines.

The 30-second initial advertisement that debuted today will begin airing Sunday, Oct. 11, during NFL games on NBC, CBS, and FOX NFL programming. It highlights the bold new look one year after its initial launch and verbalizes the airline’s low fares and 86 U.S. destinations.

The ads will run nationally for 15 weeks. Following the Oct. 11 launch, Southwest is scheduled to release three additional ads in the coming months. The airline also plans to roll out digital extensions on Facebook and Twitter surrounding the new campaign.

International Concourse

Today’s rollout of the new campaign comes as Southwest gets ready to open a new, $156 million international concourse at William P. Hobby Airport in Houston. On Oct. 15, Southwest will begin operating flights to six international destinations across Latin America and the Caribbean. The new era in air travel will provide Southwest’s Houston Customers a low-fare choice to reach destinations that have been not been reachable through Hobby airport in decades.

Video: Southwest Airlines.

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Southwest Airlines crosses the 100 flight milestone to Latin America and the Caribbean

Southwest Airlines (Dallas) for the first time will operate a summer Saturday schedule of 104 scheduled flights among a dozen airports in the continental United States and ten cities across the Caribbean, Mexico, and Central America.

At Los Cabos International Airport (SJD) near San Jose del Cabo, Mexico, Southwest flight 394 touched down on June 13 from Baltimore/Washington International Thurgood Marshall Airport (BWI), and was welcomed with a ceremonial water arch and a reception at the gate. The nonstop service to/from BWI and the international airport in Baja California Sur operates weekly on Saturdays, and is the carrier’s fourth nonstop market to the Cabo San Lucas region.

The carrier began service in its 95th city, Puerto Vallarta, Mexico, via Lic. Gustavo Diaz Ordaz International Airport (PVR) on Sunday, June 7, with daily, nonstop service to/from Orange County/Santa Ana (SNA) and connecting points across the U.S. The carrier has also announced daily, nonstop service between PVR and both Denver and Houston (Hobby). The Ministers of Tourism for both Mexican States of Jalisco and Nayarit are expected to welcome Southwest Airlines in its first month of serving Puerto Vallarta on June 18, the carrier’s 44th birthday.

Southwest spread its wings beyond the 48 contiguous United States in April 2013 with service to San Juan, Puerto Rico. The carrier’s international operations began less than a year ago on July 1, 2014, and include daily, near-international or longer-distance/over-water flights from a dozen gateway cities: Atlanta, Austin, Baltimore/Washington, Chicago (Midway), Denver, Houston (Hobby), Fort Lauderdale, Milwaukee, Orange County/Santa Ana, Orlando, San Antonio, and Tampa Bay. Southwest offers service between the U.S. mainland and San Juan, Puerto Rico, along with these destinations in six countries: Cancun, Mexico City, San Jose del Cabo/Los Cabos, and Puerto Vallarta, Mexico; San Jose, Costa Rica; Oranjestad, Aruba; Nassau, The Bahamas; Montego Bay, Jamaica; and Punta Cana, Dominican Republic.

Next up for Southwest is previously announced scheduled service to the carrier’s seventh near-international country and 96th destination, Belize City, Belize, made possible by a $156 million international terminal facility at Houston (Hobby) scheduled to open October 15, 2015. Then, on November 1, Southwest begins previously announced scheduled service between Houston and the carrier’s 97th city, Liberia, Costa Rica. Both routes are subject to foreign government approval.

Top Copyright Photo: Brian McDonough/AirlinersGallery.com. Boeing 737-7H4 N909WN (msn 32458) in the special Beats Music motif arrives at Baltimore-Washington Thurgood Marshall International Airport (BWI).

Southwest Airlines aircraft slide show (current livery): AG Airline Slide Show

Route Map: Southwest Airlines’ foreign expansion to Mexico, Central America and the Caribbean (click on the map for the larger view):

Southwest 6.15 Foreign Route Map

 

Southwest Airlines to fly to Liberia, Costa Rica, announces new international routes from Houston Hobby

Southwest 2014 logo-1

Southwest Airlines (Dallas) extended its bookable flight schedule through January 4, 2016, offering new international service between eight cities and Houston (Hobby) by the end of this year, including the carrier’s 97th destination, Daniel Oduber Quiros International Airport at Liberia in the Guanacaste beach and resort region of northwest Costa Rica, subject to foreign government approval.

Beginning October 15, 2015, Southwest will off new, nonstop service from Houston (Hobby) and:

Cancun, Mexico (twice daily)
Mexico City, Mexico (once daily)
Puerto Vallarta, Mexico (once daily)
San Jose del Cabo/Los Cabos, Mexico (once daily)
Belize City, Belize* (once daily)
San Jose, Costa Rica* (once daily)

*subject to approval of foreign government

Beginning November 1, 2015, additional daily international flights begin from:

Houston (Hobby) and Liberia/Guanacaste, Costa Rica* (once daily)
Houston (Hobby) and Montego Bay, Jamaica* (once daily)

*subject to approval of foreign government

During the upcoming summer travel season, Southwest will offer up to 159 departures a day from Houston’s William P. Hobby Airport serving 45 destinations nonstop while contractors, designers, and workers enter the homestretch of constructing a $156 million, five-gate international terminal complex, along with associated City of Houston projects for new parking and roadway improvements.

Other International Flights

Also pending the approval of the Mexican government, new once-daily service between Denver and Puerto Vallarta begins November 1, 2015.

Daily service between Orange County/Santa Ana and both Mexican resort areas of Puerto Vallarta and San Jose del Cabo/Los Cabos will be augmented by a second, seasonal trip on Saturdays beginning November 7.

The same day, Southwest also begins Saturday-only service between Baltimore/Washington and Liberia, Costa Rica, subject to foreign governmental approval.

New Domestic Flights

The flight schedule extension beginning November 1, 2015, includes recurrent and new seasonal flying as well as new, twice daily service between Indianapolis and New York LaGuardia, daily service between Denver and Cleveland, and new flights between Austin and both Seattle/Tacoma and Boston (Logan). New service between Akron/Canton and Las Vegas begins daily operation on November 15, 2015, and on November 22, 2015, Southwest will begin daily flights between Orange County/Santa Ana and both St. Louis and Kansas City.

Houston (Hobby) International Terminal Project

In early 2012, Southwest Airlines approached the City of Houston seeking permission to look into the construction of a five-gate international facility at William P. Hobby Airport (HOU) to offer near-international service. Mayor Annise Parker later offered her support to bring the proposal before the full Houston City Council, which voted to authorize construction of the $156 million facility. The carrier announced its intention to serve an initial complement of international destinations from Houston (Hobby) in December 2014, and on Mar. 7, 2015, the carrier launched seasonal international service on Saturdays between Aruba and Houston (Hobby).

Copyright Photo below: Tony Storck/AirlinersGallery.com. Boeing 737-8H4 N8656B (msn 42530) with APB Split Scimitar Winglets approaches the runway at Baltimore-Washington Thurgood Marshall International Airport.

Southwest Airlines aircraft slide show (current livery): AG Airline Slide Show

AG Ad - Captain's Log 5.2015 (LRW)

 

Southwest Airlines launches historic routes from Baltimore/Washington and Houston Hobby to Costa Rica and Aruba

Southwest Airlines (Dallas) yesterday (March 7) inaugurated two international routes from Baltimore-Washington International Thurgood Marshall Airport and William P. Hobby Airport in Houston. Each of the new routes is longer than 2,000 miles each-way and marks historic milestones for the carrier both by connecting Central America to the Southwest network of destinations and by offering its longest-ever nonstop scheduled service from any of Southwest’s Texas Triangle of original cities of Dallas, San Antonio, and Houston.

Southwest Airlines now operates nonstop service between:

San Jose, Costa Rica, and Baltimore/Washington on a once daily basis, and
Aruba and Houston (Hobby) seasonally, once every Saturday through Aug. 8, 2015

At Houston’s Hobby Airport, Southwest Employees celebrated the first Aruba-bound morning departure. Later, Customers on the first inbound international flight deplaned directly into a celebration in the main domestic concourse, following their U.S. Customs and Border Protection Preclearance processed prior to departing the Caribbean island. This is the first-ever international flying offered from Houston Hobby. This October, Southwest is scheduled to complete the construction of a $156 million international terminal project which will give Houstonians and Southwest Customers from across the network access to more international destinations.

Southwest Airlines flight 602 from Baltimore/Washington to San Jose, Costa Rica, brought 143 Customers and the Company’s legendary personality and value to Central America for the first time in the 44-year history of the largest domestic carrier* in the United States. Dozens of people came to Juan Santamaria International Airport outside San Jose at the invitation of the Costa Rica Tourism Board to welcome the historic arrival in the lush country known for its natural beauty and adventure tourism.

For an in-depth review of the first arrival at Houston Hobby from Aruba, read the Airways News feature article: CLICK HERE

Copyright Photo: Derin Allard/AirlinersGallery.com. Boeing 737-7AD N798SW (msn 28436) taxies into position at Santa Ana (Orange County).

Southwest Airlines aircraft slide show: AG Airline Slide Show

AG Bottom Ad Bar

 

Southwest files to serve six international destinations from Houston Hobby Airport

Southwest Airlines (Dallas) filed applications today (December 11) with the U.S. Department of Transportation (DOT) requesting approval to serve six destinations in Latin America with new, daily, nonstop service from William P. Hobby Airport in Houston. After receiving U.S. government approval of the new service, Southwest will begin selling these flights at Southwest.com, offering Customers nonstop options between Houston (Hobby) and four destinations in Mexico—Cancun, Mexico City, Puerto Vallarta, and San Jose del Cabo/Los Cabos—as well as flights to San Jose, Costa Rica, and Belize City, Belize. Service to Philip S. W. Goldson International Airport in Belize City, Belize, adds a second destination in Central America, a seventh country, and the 96th city on the Southwest route map.

HOU logo

The new Houston flights will be made possible by the completion of an estimated $156 million five-gate international concourse now under construction at Hobby. The completed project will increase capacity for all airport functions and add a Federal Inspections Services (FIS) facility to streamline U.S. Customs and Border Protection screening and baggage processing for arriving international passengers.

HOU International Terminal Concept (HOU)(LR)

Image: Houston Hobby Airport. A concept drawing of the new international concourse.

The Houston Hobby International Terminal Project will add five new gates, enabling scheduled international service from Hobby. Southwest is working in conjunction with the City of Houston, which is preparing for the new facility with surrounding infrastructure improvements including a new parking facility, central utility plant and roadway improvements throughout the Houston Hobby Airport district. A study conducted by Houston Airport System estimates the Houston Hobby International Terminal Project would add 10,000 jobs to the region and provide a $1.6 billion impact annually to the local economy. The study also expects the expanded facility to bring an additional 1.6 million air travelers each year.

Southwest is currently selling nonstop service on Saturdays between Houston (Hobby) and Queen Beatrix International Airport in Oranjestad, Aruba beginning on March 7, 2015. The Aruba flights are made possible by U.S. CBP Pre-clearance procedures, which provide U.S. border inspection in certain foreign countries including Aruba. This will allow Southwest Customers arriving at Hobby Airport from Aruba to deplane without further CBP inspections into the domestic terminal, quickly claim baggage and depart the airport, or make seamless connections to many of the more than 40 domestic destinations Southwest currently serves nonstop from Houston (Hobby).

One of Southwest Airlines’ original cities, Houston supports the fifth busiest operation in the carrier’s network of more than 90 airports across six countries, with approximately 150 departures a day from Houston (Hobby). More than 3,200 Southwest Employees are Houston-based and foster community and business partnerships across greater Houston that, in 2013 alone, bolstered nearly 170 nonprofit organizations with more than $900,000 in local charitable donations.

Top Copyright Photo: Brandon Farris/AirlinersGallery.com. Brand new Boeing 737-8H4 WL N8654B (msn 37045) lands at Boeing Field in Seattle. Delivery is imminent.

Southwest aircraft slide show: AG Slide Show

Delta to restore Atlanta-Ottawa flights on December 20

Delta Air Lines (Atlanta) will restore Delta Connection service between its Atlanta hub and Ottawa, Canada on December 20, 2014. During the Christmas-New Year holiday period it will operate daily with Bombardier CRJ900 aircraft and then to weekly flights according to Airline Route.

Copyright Photo: Fernandez Imaging/AirlinersGallery.com. Bombardier CRJ900 (CL-600-2D24) N176PQ (msn 15176) lands at Houston (Hobby).

Delta Air Lines (current): AG Slide Show

Delta Connection-Pinnacle Air/Endeavor Air: AG Slide Show

Buzz Airways to replace Southwest Airlines at Branson, Missouri

Branson Airport logo-1

Branson Airport (Branson, Missouri) has released this statement:

 

Branson Airport (BKG) is pleased to announce the arrival of Buzz Airways service to both Chicago (Midway) and Houston (Hobby) beginning June 12, 2014. Fares begin at $99.00 each way including taxes. Flights will operate in each market six days per week.

Buzz Airways logo

The new flights by Buzz will replace the service currently offered on Southwest Airlines (Dallas) that is slated to end June 8. The flight schedule has been designed to allow customers to book separate tickets on Southwest in order to connect to and from other popular gateways.

 

 

Corporate Flight Management, Inc. d/b/a Buzz Airways (CFM) is a diverse aviation services company that includes Part 135 and 91 charter and management services, three Fixed Base Operations, a FAR Part 145 certified repair facility, an aircraft sales division, and FAR 141 pilot and maintenance training.

Buzz Airways will reportedly operate Jetstream 41 aircraft on the two routes.

CFM Jetstream 41 (CFM)(LR)

Copyright Photo: Corporate Flight Management.