Tag Archives: Al Jazeera documentary on the Boeing 787

Ethiopian will now route its North American flights through Dublin

Ethiopian Airlines (Addis Ababa) will now route its daily Washington Dulles-bound flight and its three times weekly-Toronto Pearson-bound flight from Rome (Fiumicino) to Dublin effective May 10 according to Irish Travel News. Previously the airline announced it was routing its Addis Ababa-Los Angeles Boeing 787 flight through Dublin as a transit stop. The airline will not gain any traffic rights from Dublin.

In other news, TAP Portugal and Ethiopian Airlines, both Members of Star Alliance, have signed a code-share agreement and will be soon introducing code-share services between Portugal and Ethiopia.

Copyright Photo: Michael Kelly/AirlinersGallery.com. Boeing 787-8 Dreamliner ET-ASG (msn 36111) approaches the runway at Dublin.

Ethiopian Airlines aircraft slide show: AG Airline Slide Show

AG A team of photographers

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Etihad Airways’ James Hogan warns against action that would “restrict competitive choice for travellers”

Etihad Airways (Abu Dhabi) has issued this statement from President and CEO James Hogan warning western airlines and governments to not impede Open Skies:

Etihad CEO James Hogan

Open Skies has been “a model of success, generating enormous benefits for travellers and for airlines in the US, the UAE and around the world,” said James Hogan, President and Chief Executive Officer of Etihad Airways, speaking today at the US Chamber of Commerce Foundation’s 14th Annual Aviation Summit in Washington, DC.

In his first public comments since three US airlines launched a campaign against Etihad Airways and other Gulf carriers, Mr Hogan called for reasoned debate based upon facts. He also warned against action which would restrict competitive choice for millions of US and international air travellers in markets which the US airlines have chosen not to serve.

Mr Hogan’s speech laid out the key facts behind Etihad Airways’ growth and its competitive strategy.

“As one of the newest national airlines anywhere in the world, we’ve had to create everything from scratch: every bit of product, every bit of our operations, every bit of our infrastructure,” he said.

“Etihad is a David, a David who’s been facing Goliaths since 2003, when we started. In virtually every market we’ve entered, we’ve had to face existing competitors, with established businesses, established infrastructure, established sales and marketing, established brands, and established customer bases.

“In many cases, those established airlines were gifted amazing infrastructure – airports, terminals, slots, landing rights – over decades.

“To take them on, we’ve had to work harder and we’ve had to work smarter. That’s called competition.

“We’ve been helped by our geographic position. The Gulf is at the centre of today’s trade and travel routes. Today’s aircraft technology and the changing patterns of world trade mean we are positioned strongly for many new and emerging markets.

“We’ve been helped by our blank sheet of paper – no legacy systems, no legacy aircraft, no legacy mindsets.

“And we’ve been pushed hard by the vision and ambition of our shareholder to create a globally competitive airline.”

Mr Hogan said the ‘secret’ behind Etihad Airways’ rapid growth was nothing more than incredible customer service, delivered on modern new aircraft, with world-leading product, at competitive prices, on routes people want to fly.

He also said that Etihad Airways had been more transparent about its business than other airlines.

“Etihad Airways has had a greater focus on reaching and delivering sustainable profitability – we believe – than any other national airline in history,” he said. “We set a timetable to break even within a decade and we beat that target. We’ve delivered a net profit in each of the last three years.

“I say ‘we believe’ because it is surprisingly hard to find financial information about the first one or two decades of national airlines around the world. We get criticized regularly for our so-called lack of transparency but we see few national airlines that were as open in their first stages of development, as we are being in ours.”

As a national airline owned by its government, said Mr Hogan, Etihad Airways is no different than scores of airlines around the world. The airline has always made clear it has received equity investment and shareholder loans, which have been supplemented by US$ 10.5 billion in loans from international financial institutions.

“Our shareholder believes in our business plan. They have increased their commitment as we have developed – they have invested in our success.

“They’ve seen the success we are delivering, both as a business in our own right and as a catalyst for other business, trade and tourism, in Abu Dhabi and the UAE. We are now not just an airline but a successful aviation group, incorporating handling, maintenance and distribution capabilities.

“Our shareholder, like any rational shareholder in the world, has made that commitment to us because it expects a return, and as it sees greater success from our business, it sees the opportunity for even greater returns in the future.

“The key word is return.”

Mr Hogan continued by outlining the economic contribution that Etihad Airways delivers to the United States, directly through its daily flights between Abu Dhabi and six US destinations, which the airline serves exclusively, and also through its extensive supply chain partners throughout the country.

“We regard ourselves as a friend of the United States,” he said. “Certainly, the bonds between the UAE and the USA are incredibly strong, and we believe Etihad Airways has always reflected that in our business operations.

“We are major customers of Boeing, of GE, of Sabre, and of many other American businesses. We work with strategic American partners – for example, with Atlas, on developing and improving global cargo operations. We work with US financial institutions, with US tourist boards, with US airports. Our commitment to the US economy supports more than 200,000 jobs.”

He used the example of the airline’s first Boeing 787 Dreamliner flight into the United States, which started on Sunday from Abu Dhabi to Washington DC. The aircraft is the second of 71 Dreamliners on order from Boeing, part of total orders of almost 120 aircraft worth more than US$ 36 billion with the American manufacturer.

In addition, he said, Etihad Airways delivered 180,000 travellers onto the networks of US airlines in 2014, and 50,000 in the first two months of 2015.

Mr Hogan finished his speech by saying Open Skies is about customer choice.

“This is ultimately all about consumer choice. Customers choose to fly Etihad Airways because we offer a great product, with outstanding service, on the routes they want to fly, at prices that are competitive within those markets.

“They choose us against many different competitors, depending upon which market we are in. But quite honestly, it is very rare that US carriers offer those alternatives. No US carrier flies into Abu Dhabi. There are very few US carriers operating to where we do in the Indian sub-continent, in south-east Asia, or in the wider Middle East.

“We make no apologies for offering new competitive choice for air travellers. We hope to continue to do so around the world.”

Top Copyright Photo: Brian McDonough/AirlinersGallery.com. On March 15 Etihad Airways commenced daily Washington, D.C. service, marking the US debut of its next generation First, Business and Economy class products. Boeing 787-9 Dreamliner A6-BLA (msn 39646) arrives at Washington Dulles International Airport (IAD).

Etihad Airways aircraft slide show: AG Airline Slide Show

Etihad Nicole Kidman (Etihad)(LR)

Photo Above and Video: Etihad Airways. Nicole Kidman is now promoting Etihad Airways with new commercials:

 

Boeing responds to the Al Jazeera English documentary on the 787

Boeing logo (medium)

Boeing (Chicago and Seattle) has issued this statement on the Al Jazeera documentary on the 787:

We have not been afforded the opportunity to view the full program, but the promotional trailer and published media reviews suggest that what has been produced is as biased a production as we have seen in some time. It is unfortunate that the producers of this television program appear to have fallen into the trap of distorting facts, relying on claims rejected by courts of law, breathlessly rehashing as “news” stories that have been covered exhaustively in the past and relying on anonymous sources who appear intent only on harming The Boeing Company.

When first contacted by the producers, we accommodated them in order for them to produce a fair and objective report including facilitating factory access, interviews and providing full and open responses to their questions. The 787 is an outstanding airplane delivering value to our customers, but we have also talked candidly in public about its challenging development process. There are no tougher critics about our early performance than Boeing. Unfortunately, the reporting team appears to have chosen to take advantage of our trust and openness and abused their position from the outset by deliberately misrepresenting the purpose, objective and scope of their planned coverage.

This specious production appears to have ignored the factual information provided by Boeing and instead based the majority of its reporting on unnamed sources pursuing their own agendas and a disgruntled former employee engaged in a legal dispute with Boeing. In one instance, the producers resorted to ambush tactics normally seen only in tabloid-style TV news. The anonymous sources the TV program depends on are clearly working with those who seek to harm Boeing and its workers. They appear to have no real interest in truth, safety or better informing the public.

Even on-the-record sources seem to have changed their stories for the producers. For example, former Society of Professional Engineering Employees in Aerospace (SPEEA) President Cynthia Cole said this about the 787’s first flight in 2009: “Today’s flight is a testament to the skill, hard work and diligence Boeing employees put in to get this airplane ready to fly,” SPEEA President Cynthia Cole said in a news release. “Boeing returned to engineering, and that’s what made today possible and successful.” Now, she states in the documentary trailer that Boeing “shortchanged the engineering process.”

Instead of an objective view of the 787’s development, viewers and our employees will see a television program that is neither balanced nor accurate in its portrayal of the airplane, our employees, or our suppliers. This program and those involved with it do a disservice to the hard-working men and women of Boeing and our supplier partners who designed and build the 787.

Furthermore, the program presents a false impression of Boeing South Carolina and the quality of work performed there. Airplanes, whether delivered from South Carolina or Washington, meet the highest safety and quality standards that are verified through robust test, verification and inspection processes. Our data of the current 787 fleet in service show parity in the quality and performance of airplanes manufactured in both locations.

Video: The Al Jazeera documentary on the Boeing 787: