Flybe (Exeter) is introducing a new purple brand built around a new “Fastest Way from A to Flybe” ad campaign.  The first aircraft, Bombardier DHC-8-402 (Q400) G-JECY (msn 4157) named the “Spirit of Liberum”, is due out of the paint shop at East Midlands (EMA) tomorrow with the new look. G-JECY is due to go into revenue service from Exter to Manchester on Thursday (April 3) afternoon.

The airline issued this statement:

Today (dated April 1) marks the beginning of a new era for Flybe, Europe’s largest regional airline, that today unveils a major brand refresh with a reinvigorated product and service offering: Flybe Purple brings to life its core business of time-saving, punctual travel with the introduction of a vibrant, dynamic modern ‘look and feel’, a touch of fun and a world-first 60:60 On Time Guarantee for passengers.
The changes reflect a distinctive new product based firmly on the customer proposition that Flybe is the Fastest Way from A to Flybe, faster than rail and road.

Flybe’s flagship product is its world-first 60:60 guarantee that promises its customers if a flight arrives more than 60 minutes’ late at its destination due to a delay within Flybe’s control, they will qualify for a £60 voucher towards their next flight as long as they book within 60 days.

There is also a new-look website, and ticket options have been re-named so that ‘what you see is what you get’ – ‘Just Fly’ replaces ‘Essentials’; ‘Get More’ is the previous ‘New Economy’ and ‘All In’ is the former ‘Plus’ ticket choice.

An eye-catching purple aircraft, the Spirit of Liberum, will be the first Flybe Bombardier Q400 to take to the skies in special commemorative livery: and Improved on-board experiences feature the introduction of stylish purple crew uniforms and purple mood lighting as well as daily on-board winners, deplaning gifts and an on-time musical celebration.

Paul Simmons, Flybe’s Chief Commercial Officer, says: “As an airline we are dedicated to continuously looking at ways to improve as a business. Our brand refresh is a significant step forward for us as we move to become the UK’s local airline of choice with a focus on time-saving and punctual travel for regional customers. Purple is not just our new brand colour – it reflects our passion for delivering on our commitment to being the Fastest Way from A to Flybe.”

The new uniforms:

Flybe: 

Videos: New TV ad and the making of the new ad campaign: