“Our intent is to have a new strong single brand that will play a major role in helping us to achieve our vision and mission and reflect our corporate values in our business”, said ASL Group Chief Executive, Hugh Flynn.

“This strong single brand will make it considerably easier to use the aircraft of the European fleet across the individual countries to meet customer demand and this increased fleet flexibility and consequent competitiveness will enable us to grow our business”, Hugh Flynn continued.

Hugh Flynn explained that ASL’s optimisation potential will include the creation of ‘Centres of Excellence’, reducing cost and improving safety, reliability, quality and profitability, 4 of ASL’s 5 corporate values.

“In addition”, he said. “there will be increased security of employment, job satisfaction and challenge for all of the people of ASL, our 5th corporate value, and the most important after safety,”, Hugh Flynn concluded.

A 5th operations ‘centre of excellence’ in South Africa will oversee the continued growth in Safair, the specialist humanitarian Hercules operator; FlySafair, South Africa’s first ‘true’ low cost airline launched in October 2014 and the two Asian airlines. ASL’s aircraft leasing platforms will also continue to be based in Dublin.

To facilitate the ‘Platform for Growth’ strategy the ASL Group is being restructured into two divisions, European Airlines and Rest of the World Airlines and Leasing.

• The current CEO of Air Contractors, Colin Grant will become Chief Executive of the new European Airline’s division and will be based in Dublin.
• The current CEO of Safair, Dave Andrew, will become Chief Executive of the new Rest of the World Airlines and Leasing Division and will be based between Johannesburg and Dublin.

  ‘Platform for Growth’ will see ASL increase the number of aircraft in its combined cargo and passenger fleets. Aircraft will also be transferred throughout the group to facilitate the airlines and their ‘centres of excellence’ becoming specialists in operating specific aircraft types.

  The 4 European airlines to be rebranded ASL Airlines currently operate throughout Europe for the leading express freight integrators and for postal services in France and the UK from hubs in France and Germany and between bases throughout the continent from Norway to Greece.

  Passenger services are also operated under the airlines own brand from Switzerland, Ireland and France while the Irish airline, Air Contractors, operates three passenger Boeing 757’s on daily transatlantic flights from Dublin and Shannon to Canada and the United States.